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Text|Rich and noble, like and make a fortune
Editor|Entertainment Commentary
Preface
Chen Duling, who is "Bai Yuguang" in the major crews of Hengdian.
finally brought another of her "masterpieces" to be released in theaters.
It's just that I never expected that the popular IP, the new traffic flower.
unexpectedly brought the audience "the first rotten of the year".
1
9 years ago, the Xianxia drama "Flower Thousand Bone" adapted from the novel.
Under the expectation of the public, the broadcast was successfully launched.
Not only that, but it is also the "prime file" of Mango Terrace.
It can be seen that the management and the production team attach great importance to it.
However, after the broadcast, it did not have "rave reviews".
Huo Jianhua's acting skills passed.
But it is far from the "fairy wind bone".
He did not create the legend of "Xu Changqing" again.
The styling blindly emphasizes the fluttering white clothes.
On the contrary, there is some putting the cart before the horse, which makes Huo Jianhua lose his heroism.
The heroine Zhao Liying is in line with Hua Qiangu, smart and cute.
But after becoming a demon, the makeup is still complained by the audience.
In addition, there is also the "first beauty" to kill Qianmo.
Mark is good-looking.
But it is true that it will not be "first".
The image of the TV series is still too far from the image of "killing my sister" in the hearts of fans of the original book.
But it is the norm for a drama to have mixed reviews.
I have to admit that the TV series version of "Flower Thousand Bone" has still become a phenomenal "big hit drama".
The heroine Zhao Liying won the "Best Actress" for the play.
and a nomination for "Magnolia for Best Actress".
is following "Shanshan is Coming", and his career has reached a new level.
also made her one of the "85 Little Flowers" in one fell swoop.
And back then, how could such a popular IP not be "shared" by movie resources?
2
Sure enough, five years after the TV series aired.
A trailer for the movie version of "Flower Thousand Bone" came out quietly.
Xu is the producer himself also feels that he wants to "avoid the limelight".
The production of the movie did not start immediately after the TV series aired.
is "intentional" and avoids the edge of the TV series.
chose to release the news after the popularity of the TV series declined.
I have to say that the director is a little thoughtful in it.
But he overlooked an important issue.
"Film quality" is the key to the success of the work.
Even the drama version of "Flower Thousand Bone" has mixed reviews.
But in the play, from the protagonist to the villain, there are very distinct character characteristics.
Whether it's the ruthless Ni Mantian.
Or the mysterious Immortal Pavilion Lord Dongfang Yuqing.
In the process of understanding the background of the filming of the TV series, I can only feel the word "heart".
As a result, where did the movie version of "Flower Thousand Bone" lose?
The producers were overconfident.
They believe that as long as it is a "hot IP", there will definitely be an audience to pay.
But they forgot.
What the audience will never forget is the summer of 2015 that they can't go back.
It's not just the name "Flower Thousand Bone".
And the explosion of the TV series also made the producer lose his "original intention".
Not to mention that 9 years have passed since the TV series.
The tastes of the current audience have long since changed and changed.
Even if there is a "sentimental party" to buy your account.
But how many people, with half a day's pay, will go to see a meaningless movie?
3
I have to say that if the TV series version is put into the current special effects and makeup.
Presumably, there will be an even more violent response.
But even the original Centaur will not necessarily create brilliance again.
Not to mention a two-hour movie that wants to tell a story of millions of words?
When the movie trailer was released, some viewers on the Internet shouted "not good".
And the producer also picked a good time.
At that time, Chen Turin was just an unknown young actor.
But wait until the movie is released.
Chen Turin has improved his acting skills a lot through the "Sea of Questions Tactics".
Not only that, but it has also become the "most plastic" one among the current flowers.
Obviously, the film promotion is also well aware of this.
Starting from the finalization, the publicity is overwhelming.
And the propaganda team also focused on Chen Duling.
Maybe they also know that this TV series has no plot and no appearance.
I thought that the movie version would flutter.
But I never expected that it would be so "tragic".
In the four days after its release, the total box office did not even break through 5 million.
Originally, it was good to listen to opinions if there were bad points.
Unexpectedly, the marketing announcement here changed direction.
The reason was that during the roadshow, the director choked up and had heartache on the scene.
said that the four years of hard work of the whole crew did not meet expectations.
This will let the promoter "find another way".
Immediately afterwards, the director recorded a video to make a sound.
looks pitiful, and the marketing rhetoric has become:
"Don't let the directors and works of the heart disappear. ”
Editor...... Speechless.
In the casting of the movie, the person who should play Bai Zi's painting went to play the killing of Qianmo.
should play the villain, and went to play the righteous and ruthless Bai Zihua.
Some netizens even complained:
Mark is selling chicken feet, why can't he be asked to go back and play Qianmo?
The plot has been changed and the characters have collapsed.
Now let the director sell miserably and engage in "moral kidnapping"?
But this time, the audience didn't buy it.
A movie ticket ranges from less than 20 to more than 40.
It is the living expenses of most people for one day and half a day's salary.
Is the audience's money "blowing in the wind"?
A really good work should stand up to a thousand tempers.
There is no "top stream" who really carries the drama, and it is still necessary to focus on quality.
Countless remakes of movies have "jewels in front".
But not every one can surpass the former.
And at the same time as the movie hit the street at the box office.
The producers also found the actors of the TV series version to promote.
Of course, Zhao Liying, who is the leading actor, is also among them.
Everyone should help, and there's nothing wrong with that.
But in general, "quality is everything".
epilogue
In fact, this movie version of the street is also a "good phenomenon".
It proves that today's audience is paying more and more attention to the "strength" of actors and directors.
And those "bastards" can no longer "make waves" in domestic entertainment.
Especially this year's Wong Kar-wai's "Flowers".
is also reminding the Chinese film and television industry that "fooling the audience will only reap the consequences".
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