Liao Basket Twin Stars, Guo Allen Zhao Jiwei, what is the difference in the value of the battle on the court?
I believe everyone will give the same answer: both of them are in a state of full blood, and the value of their contribution on the field is almost the same.
Of course, if you take the situation of this season as a reference background, then Guo Allen, who has been injured for a long time and has only played a total of 3 regular games so far, is categorically unable to compare the value of the game with Zhao Jiwei, who is almost full of duty.
is also because Guo Allen has been absent from the team for a long time, and the importance of Zhao Jiwei to the Liaoning men's basketball team has increased geometrically.
He played both one and two, both a father and a mother, and in the situation that the other main guard and small foreign aid Fogg also fell into a mysterious downturn, in the situation that a group of young substitutes could not really rush to the top for a long time, Zhao Jiwei not only broke his body and heart, but also resolutely confirmed his irreplaceable importance to the Liaoning men's basketball team.
The Liaoning men's basketball team has been able to maintain its position in the head order all the way, and 10,000% is inseparable from Zhao Jiwei's star online.
It stands to reason that Zhao Jiwei, who shines so brightly on the field, should naturally rise in his commercial value. Coupled with the fact that he has won the FMVP award on the journey to win the championship with the Liaoning men's basketball team for two consecutive years, his influence and traffic effect should reach a height that must be looked up to.
However, in fact, Zhao Jiwei did not immediately realize the transformation of his "commercial value of the field": the brand endorsements he has now, the ➡️ paid commercial activities he has participated in, and the variety shows he has participated in with appearance fees are far inferior to Guo Allen in terms of quantity. Naturally, the personal income he got because of this was also far, far, far, far less than Guo Allen......
Many people can't help but ask, why can Allen Guo, who has disappeared so much that he is about to be forgotten, still "beat" Zhao Jiwei in terms of commercial value?
To explore this strange situation, we must start from three aspects.
First, they "came out of the circle" too early.
As early as 10 years ago, when the new media wave was in the ascendant, Guo Allen took the lead in breaking the circle, he recorded a large number of funny short videos, and the "Black Fear Combination" built with teammate He Tianju has already had the prototype of the originator of traffic. The biggest feature of the Internet age is that bytes have memories. Therefore, with his keen sense of smell (or natural feeling) and the unique humor of Northeast people, Allen Guo seized a popular cross-border seat with "preconceived and first-to-start", and successfully created a personalized label with IP attributes.
Coupled with his unconventional behavior on the court and the fiery title of "Asia's No. 1 Defender", Guo Allen's commercial value was born, and he quickly accelerated his gear.
Second, Allen Guo is too communicative and good at using new media.
After Guo Allen broke out of the circle, he began to gallop on the road of cross-border exchanges, and he was out of control. He has made a large number of cross-border friendships, from acting stars to big-name singers, from Internet celebrities to foreign talents, and there are endless ones in Allen Guo's circle of friends. Those people themselves all have their own halos, and they are all traffic blasters, and Allen Guo's influence and popularity have also increased dramatically.
Third, Allen Guo has become the darling of variety shows.
Allen Guo doesn't have a girlfriend, is controversial on the court, becomes a topic of conversation every few days, and never seems to be out of the heat. In addition, he has a very good sense of the camera, and insists on using a mouthful of earthy Northeast dialect, including Northeast English (please understand the stalk on Anzhu's back), and he is willing to pull down his face to "be cheap" or "praise" himself with a shy face (self-styled beauty), these genes full of "drama conflict" are mixed with him, which makes him a super favorite of variety shows. After participating in various variety shows one after another, Allen Guo has even become a "big coffee Shuanglun" who can stand side by side with Jay Chou.
Under the promotion of the above three aspects, Allen Guo also has a large number of brand endorsements, and even receives endorsements softly.
And none of the above Guo Allen's second income line, Zhao Jiwei, are all there.
Zhao Jiwei is also a heroic and masculine appearance, a brave and strong character. But his overall growth is too orthodox, too positive.
He had no scandals, secretly talked about an 8-year relationship, and then got married honestly, and then showed off the loving couple from time to time, which was widely recognized and praised by fans, but it couldn't attract a lot of traffic. Because he adhered to the standard and was more focused on the field, Zhao Jiwei did not attract too much capital favor, and his commercial attributes have been seriously misplaced with the competitive level and cannot be matched.
The two personalities of Gemini have two development directions, in fact, there is no good or bad, in the final analysis, it is the distinction between personal personality and personal preferences.
The life they want to live is different, the focus of their enjoyment is different, and the quality of work and life they care about is different, so it is inevitable and understandable to have different choices and different faces after growing up to maturity.
But this pair of the strongest twin stars in the history of Chinese basketball has to leave us enough deep and warm memories, no matter how different the future development direction of the two is, but their friendship will be long-lasting.