According to supply chain news, statistics from authoritative market research agencies show that in December 2023, Xiaomi will achieve 3.4809 million activations and a sales market share of 16.5%, surpassing Apple and ranking first in China's smartphone market.
Apple and Honor achieved 3,362,100 and 3,352,100 activations, respectively, ranking second and third respectively (both with a sales market share of 15.9%). In contrast, Apple's sales fell 17.7% year-on-year, and its market share fell accordingly. Honor increased by 12.4% year-on-year.
"Activation" is actually more rigorous than the statistical method of "sales", at least it can be confirmed that it is the machine that consumers really get their hands on to activate, rather than the "sales" counted by "cheating operations" such as swiping orders. The number of activations is more reliable, and it is also the feedback of the real shipment data of mobile phone manufacturers.
Lei Jun shared the news through Weibo and said: Last month, Xiaomi jumped to the first place in the market share of mobile phones in China! The six strong players in the Chinese market competed for hegemony, and the strength of friends and businessmen was very strong, and the competition was very fierce, and it was really not easy to win the first place! Come on, Xiaomi!
We continue to look at other rankings, vivo ranks fourth with 3,260,200 activations and a 15.5% market share, OPPO ranks fifth with 3,222,400 activations and a 15.3% market share, and Huawei ranks sixth with 2,941,100 activations and a 14% market share.
Among them, Vivo fell by 9.6% year-on-year, indicating that Vivo should adjust its strategic layout of models, while OPPO (including OnePlus and realme) fell more year-on-year to 23.8%, which is the largest decline in the list. Huawei's year-on-year growth rate of 59.2% is the largest increase in the list, and if its Mate 60 series and Nova 12 series continue to make efforts, it will usher in greater growth.
Overall, the domestic smartphone market in December is still relatively volatile, most of the flagships of domestic mobile phone manufacturers have been released, plus the iPhone 15 series is sold at a reduced price, Xiaomi is still quite fierce to win the first place, and the Xiaomi 14 series has contributed a lot.
However, Apple's influence in the domestic mobile phone industry is indeed not as good as before. As long as domestic mobile phones work together, it is not difficult to surpass Apple. It is hoped that in 2024, no matter which domestic mobile phone is Xiaomi, Huawei, Honor and OV, it will be able to continue to challenge Apple, so that domestic mobile phones can become more and more stable in the high-end market.
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