On January 21, the mainstream technology electric brand Dongfeng Yipai Baicheng and 100 stores opened at the same time and eπ007 pre-sale tasting, which was grandly opened. Users, media, industry experts, etc. gathered at dealer venues in major cities across the country to witness this glorious moment. This is a milestone achievement in the development of Dongfeng Yipai channels since the official investment promotion in September last year, creating a new "Dongfeng Yipai speed", bringing dealers to a win-win new track, attacking the mainstream market with strong brand potential, and providing users with the ultimate products and services.
At the event, Dongfeng Yipai's first new energy innovation masterpiece - eπ007 was displayed. Pre-orders for the model began on January 18 and orders exceeded 10,000 within 15 hours, and sales were booming. The pre-sale price of eπ007 starts at 159,000 yuan, and all users who book can enjoy the triple privileges of "lifetime warranty for the whole vehicle and three electrics", "annual price insurance rights", and "10,000 yuan optional upgrade subsidy". The guests participated in the new car tasting on the spot, and eπ007 won unanimous praise with its ultimate strength.
Hundreds of stores opened, and "Dongfeng Yipai speed" empowers the brand to jump
At present, the new energy wave is sweeping the world, more and more users are choosing green electric travel, and the tuyere of the new energy market is accelerating, bringing new opportunities for Chinese auto brands to overtake in corners.
As an important support for Dongfeng Motor's new energy transformation, Dongfeng Yipai anchors the mainstream market of 15-250,000 yuan, standing tall and working hard. From the brand release in November last year, to the debut of the model, and then to the new car reservation on January 18 this year, the order exceeded 10,000 within 15 hours! From the investment in September last year, to the end of December, 200 outlets were put into terminal customer service, and then to the opening of 100 stores in 100 cities, it took less than half a year, once again refreshed the industry record, created a new "Dongfeng Yipai speed", showing strong brand strength and market appeal.
In the new energy era, experience is king. Dongfeng Yipai dealerships are trendy and fashionable, and create a one-stop experience platform for test drives, car purchases, car maintenance, club activities and other user-centered activities, providing users with high-quality full-process services throughout products, after-sales and lifestyle. In terms of channel form and mode building, Dongfeng Yipai is advancing with the times and quickly creating a multi-form, high-efficiency and sustainable channel system that is more suitable for the sales of new energy vehicles. Based on the user experience, it is divided into three modules: order center, delivery center and service center, providing a 1+X combined network access model, focusing on the order center and sub-module authorization, to create a win-win and sustainable channel business model for manufacturers.
Dongfeng Yipai is the waist strength of Dongfeng New Energy brand, with advantages that are difficult to compare and replicate with other brands - it embodies Dongfeng Motor's 55 years of deep car-making accumulation, and has the user trust and blessing accumulated by Dongfeng 60 million users around the world for a long time. Relying on the resource synergy ability of Dongfeng's high-quality global strategic partners in the whole value chain, Dongfeng Yipai has the most complete and complete value chain system advantages in terms of technical reserves, R&D capabilities, quality control, management level, dealer partner layout and other aspects. The strength of the whole group to build a "mainstream technology electric brand" will be Dongfeng Yipai's most powerful answer to China's new energy vehicle market.
The four major strengths are blessed to deduce the charm of the new energy trump card "Zhimei Zhiya".
The Zhiya electric coupe displayed at the event - eπ007 is a trump card played by Dongfeng Yipai for the mainstream new energy market. The new car uses the four hard core strengths of "love for beauty, intelligent inspiration, driving pleasure, and safety quality" to tailor a new electric travel experience for the new generation of young people.
eπ007 integrates the philosophical rhythm of "the road is simple, the extreme is beautiful" into the design, which is eye-catching. Equipped with the only electric scissor door, electric rear wing, reversible instrument screen, butterfly shadow light carpet, all models are equipped with frameless doors, hidden door handles, electric liftback tailgate, panoramic dome and other trendy equipment as standard, bringing a restrained and flamboyant driving experience.
Many interested users at the scene said that in addition to the avant-garde and good-looking shape, the eπ007 is also quite intelligent, which meets their needs for intelligent travel vehicles. eπ007 adopts SOA intelligent cockpit, which can realize multi-scene presets, open 38 service modules, 123 interfaces, and support more than 300 custom scenarios in the whole car. There's also a WANOS custom Atmos sound system with 20 speakers for immersive and luxurious sound. As low as 300 milliseconds, the same level of ultra-fast response of the car machine, intelligent and reliable. Equipped with L2+ level driving and parking integrated high-computing power intelligent driving system, it can realize high-end intelligent driving functions such as "high-speed NOA pilot assisted driving, LAPA" over-the-horizon memory parking.
Thanks to Dongfeng Mach E electric drive technology, eπ007 has strong performance. It provides the only electric four-wheel drive in its class, with dual motor power of up to 400kW, and it only takes 3.9 seconds to accelerate from zero to 100. Not only can it run fast, but it also has low energy consumption and can run far. The Mach E power has been certified as an "energy efficiency star", and its energy consumption is as low as 11.9kWh per 100 kilometers, leading the class. The extended-range model can last up to 1,200 kilometers with full fuel and full charge.
In terms of safety, the eπ007 has a sturdy body, designed with five-star safety standards, and won the "2023 China's Top Ten Bodies". Top-level safety, escort every step of the way.
The opening of 100 stores in 100 cities fully demonstrates the confidence of dealer partners in the Dongfeng Yipai brand. Facing the increasingly competitive new energy market, Dongfeng Yipai will work with dealer partners to build a close community of destiny for manufacturers, achieve joint consultation, create a win-win situation, and continue to bring users a higher value travel experience with high-quality products and services. At present, the Zhiya electric coupe eπ007 has been fully arrived in the store, interested friends, welcome to the store test drive tasting.