"Huaxia Wine News" reporter Bian Chuanze
In the future, the people of this world will believe in the power of belief more, and with a more pragmatic and courageous attitude, they will run towards the "double 10 billion era" together, and jointly brew a better future for this world······
No success is achieved overnight, and no career will be smooth sailing. Behind the success is the hardships of surviving in the cracks, the accumulated efforts, the confidence to dare to win and the perseverance.
2023 is the year of 10 billion in the world, the original "10 billion goal" of the world, has aroused various concerns and questions in the industry, in different eyes and complex voices, the eyes of the world are like torches, step forward, all the way to 10 billion, along this road, the world will go all the way to another victory.
Break the cocoon in the competition and develop in innovation
In May 2022, Gu Xiangyue, Secretary of the Party Committee, Chairman and General Manager of Jinshiyuan Liquor, had just been at the helm of Jinshiyuan for more than a month, and the financial media interview team of Huaxia Liquor News rushed to Huai'an, Jiangsu Province, to conduct a face-to-face interview and exchange with Gu Xiangyue.
At this time, Jinshiyuan has put forward a strategic plan for the goal of 10 billion, objectively speaking, the advantages and shortcomings of Jinshiyuan Liquor Industry taken over by Gu Xiangyue coexist, and opportunities and challenges coexist.
The advantage is that in 2021, under the influence of the external environment in the market, Jinshiyuan achieved an annual revenue of 6.406 billion yuan, a year-on-year increase of 25.12%, and a net profit of 2.009 billion yuan, a year-on-year increase of 29.5%, which laid a solid foundation for the future goal of 10 billion yuan.
The shortcomings of reality are also obvious, the market of the world is mainly concentrated in Jiangsu Province, the share of the province accounts for about 93%, only about 7% outside the province, and the small market share outside the province is the situation that has not been broken for many years. At the same time, Jiangsu Province has a strong economic foundation and rapid development momentum, and it is also a place for major famous wine giants. At the same time, the two regional strong brands such as Qianlong Jiangnan, Fenjin Pavilion and Yuzhenfang in northern Jiangsu are expanding their territory, and the greater pressure is from the continuous invasion of famous wines outside the province.
In the era of oligopoly competition, the world will enter a critical period of higher base climbing and the window period of leapfrog development in the next three years, not only facing the development problems brought about by the industry's short-term "slowing down of dynamic sales", "increasing inventory" and "low prices", but also facing the lack of human resources elements of enterprises, the difficulty of high-end breakthroughs, and the uneven development inside and outside the province.
On the basis of ensuring the steady growth of the provincial market, to achieve the orderly expansion and increase of the market share outside the province, in the fierce competition pattern of the wine industry of "there are pacesetters in the front, chasing soldiers in the back, and strong soldiers on the left and right", the goal of 10 billion yuan is destined to overcome all the obstacles all the way, which requires some effective linkage of the combination of punches.
Judging the situation, the people of this world scientifically judge their own stage, advantages and shortcomings, and room for improvement, rational thinking is not blindly optimistic, firm confidence is not blindly pessimistic, and take the initiative to seize market opportunities under stock competition.
In the past two years, they have strengthened their confidence, moved forward bravely and resolutely, and fought for a new situation of high-quality development. Adhere to the market and deepen the reform in the same direction, and strive to achieve effective qualitative improvement and reasonable quantitative growth. The coordinated development of the three major brands and the four major strains fills the hot-selling atmosphere; the four major products of the national margin have changed from "bonsai" to "scenery", and the basic position of the market is more prominent; the province has intensively cultivated and climbed to the top, and made every effort to seize the market space, and the ability to resist risks has been significantly enhanced; the quality and efficiency of the operation of the ten major plates have jumped sharply since the city was conquered outside the province.
"Hard work is the same attitude", as the chairman Gu Xiangyue said, facing the challenge, the people of this world break the waves and move forward, many moments of "competition" are deeply moving;
By the end of 2023, the total assets of Jinshiyuan will increase from 4.5 billion yuan in 2014 to 20.2 billion yuan, and the net assets will increase from 3.5 billion yuan to 12.8 billion yuan. These are all strong guarantees for achieving the goal of 10 billion yuan.
Enterprise development and social responsibility resonate at the same frequency
The development experience of the present world is a history of the growth of the Red Revolution. In 1944, the government of Lianshui County, Jiangsu Province, which was still in the period of the War of Resistance Against Japanese Aggression, scraped together 500 yuan of party fees to build the former Gaogou Distillery in the present Shiyuan to support the War of Resistance against Japanese Aggression and provided great help for China's War of Resistance against Japanese Aggression and the War of Liberation. The party fee to build a factory is destined to the red gene and family and country feelings of today's world.
In 2006, Jinshiyuan Liquor officially incorporated public welfare and charity into the company's development strategy. Since then, public welfare undertakings are no longer a few simple donations or a handful of charitable deeds, but a regular and indefinite number of assessment standards, and a rigid rule in the development of enterprises. It covers a wide range of areas, including earthquake relief, job placement, child care, student assistance, poverty assistance, tracing people to realize dreams, and the development of sports.
The program "Waiting for Me" is a large-scale public welfare family search column jointly built by Jinshiyuan and CCTV platform, rekindling the hope of reunion for broken families or separated families.
Actively participate in the "Spring Bud Project", "Spring Bud Dream Project", "Bud Protection Action", "Healthy Growth Plan for Migrant Children" and other relief projects implemented by Jiangsu Provincial Care for the Next Generation Foundation and Jiangsu Children and Teenagers Welfare Foundation.
We design the "Present World, Charity Scholarship to Realize the Dream" bursary, and donate a certain number of newly enrolled poor college students every year.
On January 12, the 2024 campus recruitment activity of Jinshiyuan Liquor was officially launched, and Jinshiyuan issued a "talent search order" to the world, covering technology, marketing, management, research and development, reserves, etc., with a comprehensive income of up to 300,000 yuan or more, and enjoy a variety of high-standard benefits. In addition, during the annual recruitment season, we will give priority to veterans and graduates of police (military) schools.
Jinshiyuan has always been with Jiangsu sports, and has repeatedly supported Jiangsu Olympic athletes to go on the expedition, and set up the "Jinshiyuan Sports Fund" to the Jiangsu Provincial Sports Gene Development Association for Jiangsu sports competitions, mass sports projects and national fitness activities.
On January 16th, the 2024 Spring Festival theme activity of D20 "Thousands of Miles, Let Love Go Home" was opened again at Nanjing South Railway Station, and for 8 consecutive years, Jinshiyuan has sent unique romance and warmth to everyone's fate gathering moment in a variety of ingenious ways.
"Making fine wine, forming good karma" is the corporate mission of Jinshiyuan, an important force in the construction of a happy enterprise, and a common value pursuit of relevant parties in Jinshiyuan.
Over the years, Jinshiyuan has donated 10 million yuan to help the revitalization of local education, donated 5 million yuan to the "Police Serious Illness Relief Fund Project", donated more than 200 yuan to help rural revitalization, and was awarded the title of "Jiangsu Outstanding Enterprise for Social Responsibility".
In terms of boosting local economic development, Jinshiyuan has taken the lead and lived up to expectations, making great contributions to rural revitalization, energy conservation and consumption reduction, emission reduction and efficiency improvement, and high-quality development. In recent years, Huai'an City has issued documents such as the Action Plan for Cultivating 10 Billion Industrial Enterprises, the Implementation Opinions on Promoting the High-quality Development of the Manufacturing Industry, and the Implementation Opinions on Accelerating the Development of Advanced Manufacturing Clusters, focusing on building a number of 10 billion enterprises with a major leading role.
As a key industrial enterprise in Huai'an, the realization of the goal of 10 billion yuan in Shiyuan Liquor Industry is a pilot for local economic development.
I remember that Gu Xiangyue once said that if the direction is right, you will not be afraid of the long road. In the future, they will believe in the power of belief more, with a more pragmatic and courageous attitude, together towards the "double 10 billion era", and jointly brew a better future for the world!