On January 23, Alipay announced that the "Jiwufu" was upgraded to the "Wufu Festival", and the new "Wufu Festival" added three new dimensions: new cycles, new gameplay, and new friends.
New Cycle: New Year's Goods Festival and "New Year's Day" Digital Temple Fair spans the Spring Festival
It is reported that in order to meet the consumption and entertainment needs of users, the 2024 "Five Blessings Festival" will span the entire Spring Festival, upgrading from a short-term event to a fun, easy-to-visit and blessed "digital temple fair". The whole cycle consists of three stages, the first stage is the "Wufu New Year Festival", which has been launched on January 10, and tens of thousands of merchants have launched in the live broadcast room to provide consumers with popular New Year's goods; the second stage is the most familiar "Jiwufu", which will be officially launched on January 29, and the third stage is "New Year's Day", which will be launched on the first day of the Lunar New Year.
New gameplay: Four major AI gameplay renews traditional New Year's customs, watch live broadcasts, and share 300 million red envelopes
Alipay Wufu carries China's profound "Fu" cultural tradition, and is a classic case of scientific and technological inheritance, activation and renewal of traditional culture.
According to Alipay, the 2024 "Five Blessings Festival" will usher in a series of "new gameplay" on the basis of the original traditional gameplay methods such as AR sweeping blessings and watering blessings. Among them, the four major AI gameplay methods have become the biggest highlights, including: "Soaring Small Theater", "Talking Red Envelope", "Time and Space Photo Studio", and "Everyone Come to Find Blessings". Through AI technology, users can upload a photo to participate in more than 100 classic film and television clips such as "The Legend of the New White Lady" and Stephen Chow's classic movies in the "Hurricane Theater" with independent authorization; through the "Talking Red Envelope", using AI voice and video synthesis technology, users can generate "talking" red envelopes with one click, and forward them to relatives and friends during the Spring Festival, making the New Year's greeting interaction more interesting; Through the "Time and Space Photo Studio", users can take photos with friends and family, even if they don't meet, they can get together without regrets.
With the help of new gameplay, the distributors, producers, and film and television drama production companies of Spring Festival movies such as "Hot and Hot" and "Bear Infested" have also joined Wufu for the first time, using Alipay's AI gameplay to interact with the audience, and Alipay has become a new position for film promotion.
"Everyone comes to find blessings" is a new way to play this year's lucky cards, all pictures are generated by AI, through pixel-level controllable generation technology, more than 100,000 Tibetan blessing pictures are generated, users can fight with their families to see the eye, while looking for the word Fu while getting the Fu card.
In addition to the reserved program of 500 million bonus points collected by Chinese New Year's Eve, users can also share 300 million red packets by watching short videos, participating in comments, and playing lists on Alipay throughout the Wufu Festival.
New friends: Open to creators for the first time, nearly 40,000 merchants will be blessed with 200,000 offline blessings in 100 cities
This year, the number of merchants participating in Wufu has also reached a record high, and all businesses have already entered the stage of "preparation" for the Wufu Festival. This year, in addition to the redemption bonus of the Synthetic Five Fu Cards, users can also use the surplus Fu Cards to redeem gifts in nearly 300 merchant mini programs, among which 16 brands of Fosun Group announced on January 23 that they will invest tens of millions of funds and resources to create an affordable and convenient consumption experience for consumers.
For the first time, Beatitude will also be open to content creators. During the Five Blessings Festival, Alipay will hold 52 "Five Blessings Festival Creator Challenges", and in addition to the existing creator sharing plan, an additional more than 25 million cash rewards will be invested to reward high-quality content creators. It is reported that the number of merchants participating in the Wufu Festival this year has reached a new high, and offline "blessing offices" will be set up in 185 cities and 200,000 stores across the country, and nearly 40,000 merchants will participate in the issuance of 100 million-level Fu cards. In addition, from January 31, the Five Blessings Festival will also launch a big brand day a day, and seven major brands such as China Mobile and China Unicom will jointly distribute 10,000 value-added gifts to consumers.
According to the data, as the only digital festival on the whole network that has accompanied users during the Spring Festival for 8 consecutive years, Alipay Wufu has attracted a total of 700 million people to participate, and a total of 12.86 billion Fu cards were delivered last year.
"This year is the ninth Spring Festival for Alipay to accompany users, and we hope to create a 'digital temple fair' for users to play, shop and be blessed through platform openness and technological innovation," said Li Jun, vice president of Ant Group and general manager of Alipay's APP business unit.
Correspondent: Ai Xia, Yangtze Evening News/Purple Cow News Reporter Xu Xiaofeng
Proofreading Tao Shangong