As a new generation of stars, Zhao Lusi has recently caused widespread controversy for endorsing League of Legends mobile games. Some people think that her dress is too old-fashioned and does not fit the image of the game. This article will analyze this incident from multiple perspectives and explore the reasons and effects behind it.
Zhao Lusi's endorsement caused controversy
Recently, Zhao Lusi has become the spokesperson of the League of Legends mobile game, which has attracted widespread attention. As a new generation of stars, Zhao Lusi has won many fans with her fresh and cute appearance and acting skills. However, in this endorsement, her dress has caused a lot of controversy. Some netizens think that her style is too old-fashioned and does not match the image of the game.
Dressing up is a reflection of one's own aesthetic concept, and everyone has the right to choose their favorite style. However, as a public figure, the way celebrities dress often affects the public's aesthetic perception. Therefore, whether Zhao Lusi's appearance is decent and whether it conforms to the image of the game has become a hot topic among netizens.
The relationship between fashion taste and game image
League of Legends Mobile is a competitive game that is loved by young people. The audience of the game is mainly young people, so the dress of the game spokesperson needs to be in line with the aesthetic concept of young people. Whether Zhao Lusi's style is in line with the fashion taste of young people has become the key point of this controversy.
In today's society, fashion taste is the embodiment of a person's comprehensive quality. For celebrities, maintaining a good fashion taste is more respect for fans and the public. Therefore, Zhao Lusi, as the spokesperson of the League of Legends mobile game, needs to pay more attention to her dress to meet the aesthetic needs of the game image and audience.
The reasons behind the dispute and its implications
Behind this controversy is the public's concern and expectation for celebrity endorsements. With the increasing maturity of the consumer market, consumers are more rational in their choice of products. As a marketing tool, the effectiveness of celebrity endorsement has also been increasingly questioned. Therefore, celebrities need to be more cautious when choosing endorsements, not only considering the quality and reputation of the product, but also whether their image is consistent with the product.
The controversy caused by Zhao Lusi's endorsement of the League of Legends mobile game may have a certain impact on its image. As a new generation of stars, Zhao Lusi needs to pay more attention to her image building, words and deeds in order to gain more support and recognition from fans and the public. At the same time, for enterprises, it is also necessary to be more cautious when choosing spokespersons to avoid unnecessary losses caused by image mismatch.
To sum up, the controversy caused by Zhao Lusi's endorsement of the League of Legends mobile game reflects the public's attention and expectations for celebrity endorsements. Celebrities and businesses need to be more cautious when choosing endorsements to match the aesthetic perceptions and needs of their audiences. At the same time, we also need to look at the controversy rationally and analyze the problem from multiple angles to obtain a more comprehensive and objective understanding.