1. What are the factors behind the popularity of this cultural tourism marketing on social media?
Professor Hong Tao, Vice Chairman of the China Consumer Economics Association and Director of the Institute of Business Economics of Beijing Technology and Business University:
The New Year's Day holiday in 2024 has a "good start", the number of travelers and tourism income have reached a new high, and the ice and snow tour in Harbin has gone out of the circle Fourth, the effect of the five policies introduced in January to relax entry and exit restrictions has been further revealed, and fifth, the release of various consumption data in 2023 has further increased residents' consumption expectations.
In 2024, there will be about 9 billion people traveling, visiting relatives and leisure in the 40 days from January 26 to March 5, which may hit a record high, and self-driving trips will also hit a record high. I summarize it as the "four flows in one" of tourist flow, family visit flow, leisure flow and student flow, which will inevitably form a new peak of people, which will also bring a new wave of consumption flow.
2. Do you think this cultural tourism boom can develop the tourism industry in various places, and what is the expected tourism market in 2024?
Professor Hong Tao, Vice Chairman of the China Consumer Economics Association and Director of the Institute of Business Economics of Beijing Technology and Business University:
At the same time, with the introduction of five new measures for inbound tourism, in order to further break through the relevant blockages for foreigners to do business, study and tourism in China, five measures have been introduced, including relaxing the conditions for foreigners to apply for port visas and exempting foreigners from inspection procedures for 24-hour direct transit at hub airports such as Beijing Capital Airport. It will further promote the development of inbound tourism.
According to January 16, Li Yang, deputy head of the comprehensive transport Spring Festival work team and vice minister of the Ministry of Transport, revealed at a press conference on the situation and work arrangements for the 2024 Spring Festival transportation held by the State Council Information Office that according to the forecast, there will be about 9 billion people traveling, visiting relatives and leisure in the 40 days from January 26 to March 5 in 2024, which may hit a record high, and self-driving travel will also hit a record high. I summarize it as the "four flows in one" of tourist flow, family visit flow, leisure flow and student flow, which will inevitably form a new peak of people, which will also bring a new wave of consumption flow.
It is estimated that in 2024, the number of domestic tourists and domestic tourism revenue will exceed 6 billion and 6 trillion yuan respectively, and the number of inbound and outbound tourists and international tourism revenue will exceed 264 million and 107 billion US dollars respectively.
3. How to further stimulate the potential of cultural tourism consumption in the future?
Professor Hong Tao, Vice Chairman of the China Consumer Economics Association and Director of the Institute of Business Economics of Beijing Technology and Business University:
The first is to further deregulate the situation, the second is to further improve the quality of services, the third is to further explore a variety of services and their experience scenarios, and the fourth is to further explore the innovation of the "tourism +" model, such as cultural tourism, business travel, catering tourism, leisure tourism, and sports tourism、...... Fifth, the central government gives local governments more policy-making powers. Sixth, the resumption of "May Day Golden Week" tourism and the extension of holiday time will increase tourism consumption, which is more efficient than the effect of the government's issuance of consumption vouchers.