Domestic mobile phone brands occupy 79.9% of the domestic market The China Academy of Information and Communications Technology released an analysis report on the operation of the domestic mobile phone market in 2023

This afternoon, the China Academy of Information and Communications Technology released the analysis report on the operation of the domestic mobile phone market in December 2023, which also includes the data analysis of the market for the whole year of 2023.

In December 2023, the domestic market shipped 28.275 million mobile phones, a year-on-year increase of 1.5%, of which 24.200 million 5G mobile phones, a year-on-year increase of 4.2%, accounting for 85.6% of mobile phone shipments in the same period.

From January to December 2023, the overall shipments of mobile phones in the domestic market totaled 289 million units, a year-on-year increase of 6.5%, of which 5G mobile phone shipments totaled 240 million units, a year-on-year increase of 11.9%, accounting for 82.8% of mobile phone shipments in the same period.

With the popularization and optimization of 5G networks, the demand and market share of 5G mobile phones are increasing, 5G mobile phones have become the mainstream of the domestic mobile phone market, and the domestic mobile phone market as a whole will maintain a high growth level in 2023, and the shipment and proportion of 5G mobile phones have increased significantly, and the penetration rate of 5G mobile phones has approached ninety.

In December 2023, 24.554 million domestic brand mobile phones were shipped, up 11.7% year-on-year, accounting for 86.8% of mobile phone shipments in the same period, and 26 new models were listed, down 35.0% year-on-year, accounting for 100.0% of the number of new mobile phone models listed in the same period.

From January to December 2023, the total number of domestic brand mobile phone shipments was 231 million units, a year-on-year increase of 1.1%, accounting for 79.9% of the mobile phone shipments in the same period, and the total number of new models on the market was 406, a year-on-year increase of 5.5%, accounting for 92.1% of the number of new mobile phone models listed in the same period.

In 2023, the shipments and proportion of domestic brand mobile phones in the domestic market have maintained a stable level, and the competitive advantage of domestic brand mobile phones in the domestic market is still obvious.

In December 2023, smartphone shipments reached 26.836 million units, basically the same as the same period last year, accounting for 94.9% of mobile phone shipments in the same period. From January to December 2023, smartphone shipments reached 276 million units, a year-on-year increase of 4.8%, accounting for 95.6% of mobile phone shipments in the same period.

Smartphones have become the absolute mainstream of the domestic mobile phone market, and the shipments and proportion of smartphones have maintained a high level.