On January 21, there are still 20 days left before the official release of the 2024 Spring Festival movie. The current Spring Festival movies have undergone some very subtle changes. The number of people who want to watch the cartoon "Bear Infested: Reversing Time and Space" on Maoyan soared to 480,000.
and "Flying Life 2", which ranks second, has only 460,000 people. "Hot and Hot", which ranked third, was 330,000 people. Article 20, which is in fourth place, is 250,000 people. "Mr. Red Carpet", which is in fifth place, has 120,000 people. "Let's Shake the Sun Together", which ranks sixth, is 60,000 people. In the seventh position, "The Nether of the Eight Rings" is 40,000 people.
Under normal circumstances, the number of people who want to watch the movie will form a positive proportional relationship with the box office pre-sale results, final box office results, etc. There should be many reasons for the counterattack of "Bear Infested" this time. At present, it does have the possibility of counterattacking and becoming the box office champion of the 2024 Spring Festival schedule.
Among these reasons, the most direct reason is that the previous theatrical movies of "Bear Infested" have not disappointed fans with children. "Bear Infested" is no longer a movie with a box office of millions or tens of millions, but a cinema blockbuster that starts at more than a billion at every turn. "Bear Infested" in 2024 is conservatively estimated that the box office will also start at 1 billion yuan.
If the problem of consumption downgrading also exists in cinema movies, then during the Spring Festival, the most conservative choice for everyone to choose to watch movies should be "Bear Infested". Because of this, after all, you can still take your child to watch a cartoon. This choice is crucial for the vast majority of families. "Bear Infested" will provide the most direct and effective family fun. This is a feature that several other movies don't have.
Another reason is that several other Spring Festival movies have their own unsatisfactory side. Movies like "Eight Commandments" don't need to be said. "Let's Shake the Sun Together" may be of good quality, but in the Spring Festival schedule, in terms of story content, it is not a good luck, and a large number of fans will avoid it.
"Mr. Red Carpet" should be a relatively high-quality film work cooperated by Ning Hao and Andy Lau. However, the film tells the personal stories of the stars. Such a story, even if it is excellent, will still make fans feel that the story is a little far away from them. Today's movie fans like to watch stories related to themselves, and what they don't like to watch are the stories of our film and television industry personnel. This is a minefield where the box office of "Mr. Red Carpet" will not be good.
"Flying Life 2", "Hot and Hot" and "Article 20" are more like a comedy competition between Shen Teng, Jia Ling and Ma Li. These three movies, of course, have a broad market during the Spring Festival. And, I believe, none of them will be too low at the box office. However, these three movies also have their own "minefield" problems.
Shen Teng's "Flying Life 2" tells the story of a broken man, but the story of the first part of "Flying Life" is already very familiar to everyone, so the second part will make everyone role, and it is a matter of racing, and there is no story. The quality of the current theatrical movies can be a little lower, but if fans guess all the directions of the story, they will be recognized as having no story. Everyone is there to enjoy the story, and without a story, it is not easy to mobilize fans to enter.
The same problem also appears in Jia Ling's "Hot and Hot". The Japanese movie "100 Yuan Love" can be seen on China's genuine video platform. Therefore, the sense of fan story formed by this "Hot and Hot" is even worse. At this time, Jia Ling created a sense of story for everyone - she lost 100 pounds by herself. This story is suitable for telling in words, and once you encounter a video, it is easy to be disintegrated in an instant.
Therefore, "Hot and Hot" is now in a state of being eaten by this own propaganda. Fans know that Jia Ling has lost a hundred pounds. When it comes to the movie roadshow, how will Jia Ling appear? As long as the first roadshow, pictures and video materials, etc., will all be exposed. It is equivalent to saying that Jia Ling prepared traffic for major media as early as possible, and these traffic will not be imported into her own movies. Unless, Jia Ling does not participate in the roadshow and does not let anyone see herself.
"Article 20", directed by Zhang Yimou and starring Lei Jiayin and Ma Li, is about legitimate defense, which has something to do with many people, but how much does it have to do with it? This is related to the perspective of storytelling. In "Article 20", the male protagonist Lei Jiayin is a public official, and the story is told from his perspective. From this point of view, the sense of substitution of ordinary movie fans is very poor. is also Zhang Yimou's movie, "Qiu Ju's Lawsuit" tells the story from the perspective of a village woman, and the fans' sense of substitution is stronger.
Therefore, now, Shen Teng, Jia Ling and Ma Li's new films will definitely be sold in the Spring Festival, but how much they sell is not necessarily. These three new films, in terms of publicity and distribution, have not given fans enough motivation to enter the market. Because of this, "Bear Infested" counterattacked. (Text/Ma Qingyun)