Hong Kong's first-day group MIRROR announced at the end of last year that it would start its world tour in March 2024, and London and Manchester were designated as the first places to start singing due to the large number of overseas compatriots, and the market is very optimistic. However, on the 19th, some Hong Kong media reported that the concert ticket sales in the two places were cold.
It is reported that the pre-sale of MIRROR London and Manchester will be open from January 8, and the fellows of MIRO (official members) can also enjoy priority booking and certain discounts, with tickets worth 268 pounds (about 2661 Hong Kong dollars), plus taxes, reservation fees, handling fees, and facility fees, which only cost about 302 pounds (3000 Hong Kong dollars).
Unfortunately, the tickets were not sold out after 10 days, and despite earlier claims from the organizers of both places, the ticket-buying websites were congested due to the large number of fans who were eager to buy tickets. The following is a screenshot of the Hong Kong media report:
Some Hong Kong netizens who were dissatisfied with MIRROR's dominance sneered at the news after learning the news, saying that no one knew this group when they came out of the local area, and that forcing a world tour was just a follow-up to the East.
However, MIRROR fans retorted that the poor selling of tickets was completely the organizer's pot, because it was not actively promoted from beginning to end, and many fellows who wanted to see it didn't even know about the ticket purchase website, as long as they made up for it next, it was not a problem to sell out quickly.
However, in the view of the editor "Hong Kong and Taiwan Entertainment Pass", the fans' statements are simply self-comforting, because MIRROR has a support club in the UK, and there are also communication groups among fellow villagers, and the company responsible for hosting the concert is still a company that often cooperates with Hong Kong stars, as long as they are interested in the mirrors, it is impossible not to receive ticket purchase information for the concert.
So what went wrong? I thought about it, and I thought there were only two reasons for the cold:
1. The ticket price of the MIRROR concert is too high, much higher than that of Hong Kong first-line singers such as Hins Cheung and Lin Jiaqian, which makes many fellow villagers feel unacceptable;
2. The enthusiasm of the villagers for MIRROR has faded, and they are unwilling to spend a lot of money to enter to support them.
In short, MIRROR's influence is overrated. If MIRROR wants to be decent and maintain a high attendance rate and a large scene, there are only two measures that can be taken, as follows:
1. Adopt the method of price reduction and discount, free of charge, to attract fellow villagers to enter and watch;
2. Encourage Hong Kong fans to buy tickets and fly to London and Manchester with their idols to watch the event.
It must be pointed out that the above measures "treat the symptoms but not the root cause", and if MIRROR wants to continue to develop, it still has to be self-reliant. In addition, if MIRROR does not sell well in these two cities, it may be difficult for the other seven cities, will the company be able to make money from overseas concerts in the future? Will Hong Kong fans need to support each city? Let's see what happens next.