-On January 19, 2024, Hyundai Motor's N brand opened its first NLounge (Hyundai N Circuit Experience Center) in China at Tianma Circuit in Shanghai, officially providing a full range of services for "N players" and high-performance car enthusiasts. In NLounge, you can not only gain an in-depth understanding of the N-brand's high-performance culture, but also enjoy N-brand's track test drive experience, Pit maintenance and professional racing training
-At the opening ceremony of the NLounge, Hyundai Motor's N brand officially launched the NChalleNge (N-class lap leader) competition. Divided into four groups, the "N-Player" and the professional press set the new Elantra N to challenge the N-class lap leader
-With the official opening of Hyundai Motor's first NLounge in China at the Shanghai Tianma Circuit, Hyundai Motor's N brand has further improved its services for "N-players" and high-performance enthusiasts while providing a more complete product experience for Chinese consumers, marking the gradual formation of the N-brand's community service system for China
On January 19, 2024, Hyundai Motor's N brand China's first NLounge (Hyundai N Circuit Experience Center) was grandly opened at Shanghai Tianma Circuit, officially starting to provide a full range of services for "N players" and high-performance car enthusiasts. As the first gathering place for the "N Player", it not only showcases the N brand's products and high-performance history and culture, but also provides a full range of track test drive experience services, where "N Player" and high-performance enthusiasts can drive the N brand products on the track to experience its excellent performance and ultimate driving pleasure. For drivers with no track experience, the N brand also brings professional racing training programs, one-on-one on-site guidance from professional instructors, and professional track routing and other techniques to help "N players" and high-performance enthusiasts grow into professional drivers. At the same time, NLounge also provides exclusive Pit maintenance services, which can escort the "Nth player" on the track journey. It is not only a unique space to experience the speed and furious, but also a gathering place for the love and dreams of "N players".
Hyundai Motor's first NLounge in China opened at the Tianma Circuit in Shanghai
At the event, guests went deep into various areas of NLounge to explore the high-performance culture of the N brand, and immersed themselves in various experiences such as track test drives, field projects, and esports simulators. NLounge is divided into two floors, each of which is made up of multiple characteristic spaces. On the left side of the entrance on the first floor is the brand exhibition area, where the star models of the N brand - the all-new ElantraN, the all-new ElantraN1 race car, the high-performance electric concept car RN22e and the high-performance hydrogen fuel cell hybrid concept car NVision74 are displayed, which not only show the excellent performance of the N brand, but also allow users to feel the charm of racing up close.
The NVision74 high-performance hydrogen fuel cell hybrid concept car and the RN22e high-performance electric concept car were exhibited at the NLounge showcase
Along the car exhibition area, you can see the offline store NCollection, which displays the N brand boutique brand merchandise, which can be exchanged for exclusive products with APP points in the future, followed by the NPerformance high-performance parts display area, which showcases Hyundai Motor's exclusive high-performance kits for high-performance models based on its rich motorsport experience. Continuing on, there is the SimRacing Simulator Zone, which offers a one-of-a-kind racing simulator experience. The Pit area is located to the right of the esports simulator experience area, and will provide exclusive services such as repair and maintenance for "N-game players".
NPerformance high-performance parts showcase in NLounge
NLounge中的线下店铺NCollection
On the second floor, there are rest spaces such as DJ containers, NBAR, Bridge, FunCorner, and PhotoCorner, where "N players" and high-performance enthusiasts can relax and communicate. In NLounge (Hyundai N Circuit Experience Center), everyone can find their own happiness and enjoy the intimate service brought by the N brand.
NLounge二层的的FunCorner和NBAR
In particular, at the opening ceremony of NLounge, Hyundai Motor's N brand officially launched the NChalleNge (N-class lap king) competition. Divided into four groups, the "N-Player" and the professional press set the new Elantra N to challenge the N-class lap leader.
At the beginning of the event, Yin Yongyi, General Manager of Hyundai Motor China's N Brand Business, first took the stage to deliver a speech, welcoming the guests and "N players", Mr. Yin Yongyi said, "Today, the official opening of the first NLounge of the N brand in China represents our further improvement of the 'N Player' community service system. Here, you can not only test drive the star models of the N brand on the track at any time, but also experience the various services of the N brand up close, and there is also a 'N-class lap king' race waiting for everyone to actively challenge. At the same time, he also said: "In order to bring better services to Chinese consumers and be able to communicate with everyone more closely, we have successively built NSpace+ experience stores with partners, and the NSpace+ experience store in Shanghai will officially open tomorrow." In the first half of this year, NCityShanghai, an N City Experience Center located in Hong Kong Plaza in Xintiandi, Shanghai, will also be officially opened. Providing high-quality products and services is just the foundation, we hope that everyone can meet more like-minded good friends through the N brand, jointly build China's high-performance culture, and 'Neverjustdrive' together!"
Yin Yongyi, General Manager of Hyundai Motor China's N Brand Business, delivered a welcome speech
He said, "This NLounge located at Shanghai Tianma Circuit is the first overseas NLounge established after the South Korean NLounge, and its design tone and style strictly follow NGuide, and maintain the same design DNA as the Linje NLounge. In order to meet the needs of more users, NLounge not only provides you with N brand introduction, track test drive experience, Pit maintenance, community operation services and other experiences, but also brings you a series of exclusive services such as a daily test drive program and a VIP weekend test drive program once a month. In addition to this, we also provide professional racing training and issue professional certificates to qualified trainees. I hope you all have a great time at NLounge. ”
Jang Ji-nam, Director of Hyundai Motor China's N Brand Operation Department, introduced NLounge and its functions to the guests
As Minister Zhang Jinan said, NLounge provides an exclusive gathering place for "N players" and high-performance enthusiasts, where everyone can learn more about the high-performance culture of the N brand, and can also test drive the products of the N brand at Tianma Circuit at any time to enjoy the ultimate driving pleasure. For drivers with no track experience, the N brand will provide professional track driving teaching services, one-on-one on-site guidance by professional instructors, learn professional track routing, etc., to improve track driving skills and feel the unique track atmosphere. At the same time, NLounge also provides an exclusive Pit maintenance service, which can escort the track driving of "Player N".
After an in-depth understanding of NLounge and its features, the guests entered the viewing area on the second floor. As the all-new ElantraN1 Race car crosses the NLounge, the Pit slowly opens and the car roars onto the track, igniting the excitement of the scene. As the cars crossed the finish line, colorful celebratory salutes erupted, kicking off the grand opening of the NLounge. This moment is not only the starting point for NLounge to shine, but also a new milestone for Hyundai Motor's N brand to move towards a new chapter.
As the all-new ElantraN1 race car crosses the finish line, colorful celebratory salutes erupt
Then, the excitement of the NChalleNge (N-class lap king) competition officially kicked off. The professional coach led the "Player N" and media friends into four groups and started an exciting practice match. Although the track surface was very challenging for lap runners due to the wet rain on the day, the all-new ElantraN once again brought the ultimate driving experience to the participants with its excellent performance and strong product strength. After several rounds of fierce competition, 10 contestants stood out and advanced to the finals.
Competitors compete for Hyundai Motor's N-brand first NChalleNge (N-class lap king) on a rainy day
With the red light going out, the exciting final officially began. The new ElantraN is a thrilling piece of music as the wheels collide with the asphalt and the roar of the engine. In the end, the three contestants Zou Yunfeng (@堂主撩车), Lu Chao (@键盘车神教) and Su Xiao (@晓路考) successfully won the championship, second and third place in the first NChalleNge competition with their superb driving skills and stable control of the excellent performance of the new ElantraN, and won the first "N-class lap king".
Hyundai Motor's N-brand NChalleNge (N-class lap king) award ceremony
In addition to the test drive on the track, Hyundai N brand also prepared a series of fun-filled activities for the guests, such as the "Simulator Challenge" and the "MINICAR Modification Racing Competition". The atmosphere was warm and fun, which made every guest leave unforgettable memories.
As night fell, the lights were staggered in NLounge, and a relaxing and pleasant party party arrived as scheduled. The media and "N players" gathered together to praise NLounge's ingenuity and excellent experience, and expressed their unwavering support for Hyundai's N brand and the all-new ElantraN. At the dinner, Hyundai N brand specially arranged a jazz performance, bringing a musical feast to the guests. The melodious melody brought the atmosphere to a climax, and the guests were very happy.
The grand ceremony ended, and N did not stop. The grand opening ceremony of Hyundai Motor's N brand, China's first NLounge, came to a perfect conclusion with laughter and laughter. With the completion of China's first NLounge, the "N Player" community service system created by the N brand specifically for China has also become more and more perfect. This year, the N brand will continue to inject more vitality into China's high-performance cultural circle, in addition to introducing its first mass-produced high-performance electric vehicle IONIQ5N to China, the N brand will also continue to hold test drive experience activities such as track days and driving training academies, so that more users can experience the charm of high-performance products and users who love driving can experience more driving fun! At the same time, the N brand will continue to participate in the TCRChina series and introduce the OneMakeRace to China, contributing to the development and construction of China's high-performance motor sports culture.