The history of technology has seen an unprecedented round of acquisition shock. What followed was a grand occasion led by global tech giant Microsoft to acquire gaming giant Activision Blizzard for a magnificent $68.7 billion. Every bullet, every drop of magic, every charge, seems to be dyed blue with Microsoft Azure, a game of the century.
Sony, the former friendly army, fought the battle of the century. On the battlefield of the European Union, Microsoft, which was portrayed by Sony as a monopoly dragon, roared and flapped its wings, and was hit hard, but never bowed to Sony. In the last battle, the European Union approved Microsoft's acquisition as expected, breaking the monopoly expectations. Immediately afterward, a U.S. court ruled to dismiss the FTC's lawsuit against Microsoft, and the good news instantly pushed Activision Blizzard's stock price soaring from $22.7 to $91.
Sony's opposition failed to reverse Microsoft's acquisition of Activision Blizzard, and in the battle against Microsoft, Sony was so demoralized that it had no choice but to compromise and accept the call of duty ten-year sharing agreement offered by Microsoft.
When the hot July passed, the British CMA became the last obstacle, but in the face of the huge amount of acquisition money that has been offered, they can only remain silent. It seems to be a one-sided victory, but this is only the beginning of the coercion of the Son of Heaven to order the princes, and the curtain of the global game market has just begun.
Activision Blizzard is home to some of the world's most famous Call of Duty, World of Warcraft, Diablo and other gaming treasures, all of which will now be branded by Microsoft. This is a reshaping of boundaries, a reorganization of strength, and a dream of the future. The merger of Microsoft and Activision Blizzard symbolizes a great change in the global gaming ecosystem, and a new wave of technology is surging.
A new story has just begun, and it will be interesting to see how the gaming market will change in the future.