Another influencer has fallen.
Not long ago, at a business year-end forum, a video of the host angrily scolding the "360 founder" Zhou Hongyi quickly became popular all over the Internet.
The "host" in the video is Cheng Qian, the head blogger of Douyin business interviews, and before that, the person he created was set as a "business elite with elegant manners".
But in the video, that's not the case.
Cheng Qian not only interrupted and denied Zhou Hongyi's speech many times, but also ridiculed him for his bad temper, and even escalated to personal attacks in the end.
As things continued to ferment, Cheng Qian, whose personality collapsed, had to apologize twice and admit that he had no quality, no morality, and no quality.
Coincidentally, on the day Cheng Qian released the apology video, Zhou Hongyi and other entrepreneurs went to the East to select and communicate.
At the sharing meeting, Dong Yuhui was humorous and sincere, and modestly attributed his success to "I am really good", which caused frequent bursts of laughter from the audience.
Netizens commented: "Without Cheng Qian, I really don't know how high Dong Yuhui's gold content is." ”
"It's not better than not knowing, it's more frightening. ”
On Jan. 10, Cheng Qian released an apology video about the farce five days earlier.
The reason is that at an event called "Wind Horse Ox Year-end Show", the organizer invited three business tycoons -
Feng Lun, Founding Director of China Minsheng Bank, Wang Shi, Founder of Vanke, Zhou Hongyi, Founder of 360, and Cheng Qian, a business self-media blogger, analyzed their views on the changes in the business world in the past year through offline speeches and roundtable forums.
This was just a business event for a small circle, but I didn't expect that Cheng Qian's "crazy" at the meeting made the event out of the circle and made Cheng Qian famous.
Four guests at the "Wind Horse Ox Year-end Show" event
Prior to this, although he was positioned as a short video Internet celebrity, Cheng Qian, who was well-educated and had professional experience, presented a confident and capable elite image.
The Douyin account "Cheng Qian Moments" operated by it has more than 6 million followers and has a small influence in the circle.
Originally, this "upward dialogue" with the three bigwigs would become a strong stroke in Cheng Qian's resume, but I didn't expect that the name was not earned, and the car was overturned.
In the roundtable discussion that day, Cheng Qian first interrupted Zhou Hongyi's speech with humor, and then accused the other three guests of not preparing the script:
"I'm the only one who prepared the draft, and the three of you came up when it was done. ”
Cheng Qian angrily scolded the guests
In the next few minutes, everything spiraled out of control.
Cheng Qian not only kept satirizing Zhou Hongyi for being stubborn and difficult to get along with, but even sent an extremely vicious personal attack at the end:
"I hope to see all the teachers next year, wearing red clothes (Zhou Hongyi), such a long time has not made his character converge, so I don't have any hope that his character will converge in 2024. But if you wear conservative clothes (Feng Lun), I hope to live longer, be healthy, and last. ”
After the meeting, this video of a few minutes quickly became popular all over the Internet, and many people commented that Cheng Qian had no quality, no morality, and no quality, and in just one week, his account lost nearly 100,000 fans.
After the incident, the number of followers of Cheng Qian's Douyin account plummeted
Things continued to ferment, and on January 10, Cheng Qian posted an apology video on his account. He said that he realized his mistake after stepping down, and when he returned to the hotel that night, he immediately sent a WeChat apology to the three teachers:
"My friends called me and asked me if I had taken the wrong medicine, and I couldn't forgive myself when I looked back on that mistake. ”
Cheng Qian apologized
On January 12, Zhou Hongyi held a live broadcast, and Cheng Qian appeared in red, hoping to apologize in person, but this time, he overturned again.
In the on-site exchange session, Cheng Qian said to Zhou Hongyi: "I really feel that I am too far behind, so my strategy is, if you can't beat it, just join." ”
Cheng Qian appeared in Zhou Hongyi's live broadcast
Regarding Cheng Qian's apology, Zhou Hongyi didn't buy it:
"Don't talk about anything to join us, we don't compete with each other in business. People make mistakes, apologies are not so important, the most important thing is to review. I don't dare to educate you more, it seems to be a father and easy to dislike. ”
Interestingly, at the event site that day, when mentioning Dong Yuhui, who is also a junior, Zhou Hongyi had another attitude:
"When I was thirty years old, I couldn't compare with Dong Yuhui, without his great potential, everyone has their own talents, so I won't compete with him. ”
Zhou Hongyi posted a Weibo about Dong Yuhui
is also "non-competition", it is obvious that Zhou Hongyi's attitude towards Cheng Qian and Dong Yuhui is very different.
At the same time, some netizens found out that Zhou Hongyi had appeared in the live broadcast room of Oriental Selection to promote his new book, and during the live broadcast, Dong Yuhui was not only very humble, but also carefully recorded on the small blackboard at hand when Zhou Hongyi spoke.
Looking at this video now, Cheng Qian's indecency just highlights Dong Yuhui's decency.
Zhou Hongyi once appeared in the live broadcast room of Oriental Audition
As an entrepreneur who was also born in 1993, is well-educated, and has stepped on "traffic" to appear in the public eye, why do Dong Yuhui and Cheng Qian have such polarized evaluations.
Behind this, there are differences in time and place, but the most important thing is "artificial".
On the eve of Cheng Qian's apology video, Dong Yuhui completed the first live broadcast in his exclusive "Walking with Hui" live broadcast room.
In just 4 hours that night, the sales of the live broadcast room of "Walking with Hui" reached 160 million, and many products were sold out as soon as they were put on the shelves and even before they had time to be introduced.
After a live broadcast, the "Walking with Hui" account increased by more than 3 million fans.
Dong Yuhui in the live broadcast room of "Walking with Hui".
A month before this, Dong Yuhui had just been pushed to the forefront because of the "small composition" incident, and now that everything has settled, Dong Yuhui's influence after "self-reliance" is still the same.
It's just that, unlike Cheng Qian's "self-explosion", Dong Yuhui's encounter was more like an accident, in his words: "I didn't do anything, and I was caught in the whirlpool."
The center of the whirlpool, originated from a comment.
On December 6, the official account of Dongfang Selection posted a comment, saying that every small composition read by Dong Yuhui in the live broadcast was co-created by the team behind him, implying that he was not the only one.
This message caused great dissatisfaction among Dong Yuhui's fans, and then Dong Yuhui tried to appease fans with "Xiaobian Hu reply" in the live broadcast, but Dongfang Selection did not relentless and confronted Dong Yuhui in the comment area, saying that "Xiaobian did not have a 'Hu reply'".
Things intensified, and on December 10, Dong Yuhui did not appear in the live broadcast room.
2 days later, Sun Dongxu, CEO of Dongfang Selection, responded to the recent small essay incident in the live broadcast room, with three main contents: first, Dong Yuhui's absence is in a bad mood; second, Dong Yuhui's annual salary is more than 10 million; third, Dongfang Selection resolutely says no to fan culture.
Sun Dongxu didn't expect that his response would quickly ignite everything.
On December 13, Sun Dongxu responded that the next day, the market value of Dongfang Selection evaporated 4 billion Hong Kong dollars in one day, and the account lost more than 2 million fans. Yu Minhong and Sun Dongxu had to come forward to apologize.
Sun Dongxu apologized
In the end, this turmoil ended with a "post plus or minus":
Sun Dongxu was removed from the position of executive director and CEO of Oriental Selection, and Dong Yuhui was appointed as senior partner of Oriental Selection, cultural assistant to the chairman of New Oriental Education and Technology Group, and vice president of New Oriental Cultural Tourism Group.
At the same time, Dong Yuhui has a new account and team, from an anchor to a manager.
Looking back at this incident, although he was on the passive side, Dong Yuhui never spoke ill of him, and when asked about sharp questions, Dong Yuhui's answer was mostly "inconvenient to respond".
As for Sun Dongxu, he said: "He is very good, we have no contradictions. ”
Dong Yuhui and Yu Minhong
In the face of the attack, Dong Yuhui maintained his dignity, which is also a point that Cheng Qian was criticized for.
In the video of Cheng Qian angrily scolding Zhou Hongyi, an important inducement is that Cheng Qian, who has long regarded himself as an elite person, feels that he is "attacked and despised by his predecessors", and the resistance induced by him has led to a series of loss of control, and even escalated to personal attacks.
Even he himself sighed after calming down: "It's hard to imagine and it's hard to bear, the person in the video is himself." ”
Before
In the face of the same attack, Cheng Qian's impulse made him in a dilemma now, but Dong Yuhui's retreat sent him into a new situation.
Although they are the same age, both grew up in Shaanxi, and relied on network traffic to become popular, Cheng Qian and Dong Yuhui represent two types of people.
In July 1993, Cheng Qian was born in Xi'an, Shaanxi, although he rarely talked about his family, it is not difficult to see through his resume that for a long time, Cheng Qian's life was moving towards "being a man".
After graduating with a bachelor's degree, Cheng went to the University of London to study quantitative finance.
Cheng Qian interviewed Jiang Wenli when she was a student
Unlike Cheng Qian, Dong Yuhui was gray when he was a student.
Dong Yuhui's parents are farmers, the family conditions are not good, when he was an adolescent, there were many wealthy classmates around him, Dong Yuhui had some inferiority, and he didn't even want to be noticed.
Dong Yuhui
Books have become his way of escaping from reality, and in Dong Yuhui's memory, every year during the Chinese New Year, his parents will take out the books at home and wipe them and put them in the sun to dry.
Although there are only a few books back and forth, "Earthworm Breeding", "Tractor Maintenance" and "Postpartum Care of Sows", it does not prevent Dong Yuhui from falling in love with reading.
In 2015, Dong Yuhui graduated from Xi'an University of Foreign Chinese and did not choose to continue his graduate studies and give up the opportunity to enter a high-paying company, but chose to join New Oriental and become a grassroots English lecturer.
Dong Yuhui hopes that through education, more children in poor areas can come out and see the outside world.
With faith, he grew rapidly in the next few years, becoming the youngest group leader in the history of New Oriental at the age of 23, and taught more than 500,000 students in 8 years.
Dong Yuhui
On the other hand, after graduating from graduate school, Cheng Qian returned to Shanghai and worked in the financial industry in Lujiazui, mainly inspecting enterprises, interviewing executives, and researching the production lines of enterprises.
According to his own account, in the first five years of graduation, he inspected more than 5,000 companies, met many customers, met friends from different industries, and accumulated a lot of contacts and resources.
Cheng Qian in conversation (left)
It seems that in the first few years of entering the society, both Cheng Qian and Dong Yuhui went smoothly until the turning point came.
In 2021, with the arrival of the cold winter in the education and training industry, New Oriental will lay off nearly 60,000 employees.
The lively office gradually deserted, the students disappeared, and the colleagues disappeared, which became the most painful time for Dong Yuhui, he couldn't sleep all night, thinking about whether to give up, but he didn't think about what to do after leaving.
Yu Minhong kept him and told him about his ideas for agricultural entrepreneurship, and Sun Dongxu also advised him: "If you work together, you can always see the light."
Dong Yuhui thinks that "saving the country with a curve" is also a strategy: if we help farmers sell their agricultural products at relatively reasonable prices, and farmers make a little money, will more poor students be able to afford to go to school?
Better yet, if New Oriental finds a new way out, it may be able to invite colleagues back.
In this way, Dong Yuhui officially changed from a teacher to a salesperson.
Dong Yuhui
is different from Dong Yuhui's passivity, Cheng Qian's career turning point is an active choice.
At the beginning of 2021, Cheng Qian, who had accumulated enough contacts, decided to resign and become a self-media blogger.
Together with his partner, he founded a short video account, named "Cheng Qian Circle of Friends", and most of the content is in-depth interviews with small and medium-sized brand entrepreneurs.
At the same time, he positioned himself as "an entrepreneur who wants to influence entrepreneurs", with the goal of sharing information and networking, and established a community of entrepreneurs to help those who want to start a business but don't have a way out.
The content of the "Cheng Qian Moments" account
At the age of 28, Dong Yuhui and Cheng Qian both chose to start anew, but their goals were different:
Cheng Qian's dream is to create a circle of friends that continues to expand and meet more and more new people through entrepreneurship.
But Dong Yuhui's dream is to save New Oriental and bring back those old friends who chose to leave.
Cheng Qian wanted a new circle, but Dong Yuhui was looking forward to a reunion.
Before the rollover, Cheng Qian's entrepreneurial journey hardly encountered major setbacks.
As a self-media blogger, Cheng Qian has a good appearance, good voice conditions, and professional disciplinary background and experience, which makes his sharing naturally seem "more credible".
Most of the content shared in the "Cheng Qian Circle of Friends" is a conversation between Cheng Qian and domestic small and medium-sized entrepreneurs, with different industry stories combined with editing and packaging, interspersed with some inspirational sentences about the direction of chicken soup, making its content more understandable and stylish.
Almost all of the content topics before Cheng Qian pointed to "money". Those entrepreneurs who make money no matter how they make money, talk about the way of business in interviews, and dismantle the difficult road to come as successful people, revealing a strong sense of "successology".
In a short period of time, Cheng Qian's account exceeded one million followers, and eventually reached six million.
Before
Dong Yuhui on the other side was not so lucky.
At the end of 2021, after several rounds of screening within New Oriental, Dong Yuhui officially became the anchor of Oriental Selection.
Compared with Cheng Qian, in terms of appearance, Dong Yuhui's appearance not only does not add points, but also deducts points.
At the beginning of the live broadcast, some netizens often disliked Dong Yuhui for "looking too ugly", and once, a netizen repeatedly swiped the screen with "You are so ugly, why are you here" in the live broadcast room, and swiped it all night.
Some people also say that Dong Yuhui has a square face and looks like the Xi'an Terracotta Warriors, but Dong Yuhui never minds: "I do look like the Terracotta Warriors, I am proud of myself, and I can see history when I see me." ”
"You choose your meanness, and I insist on my friendliness. ”
Dong Yuhui
Compared with other anchors, Dong Yuhui never yells in the live broadcast room, and when introducing products, he will explain and diverge knowledge at the same time.
For example, when selling rice, he will talk about agriculture, when he sells beef, he will share geography, and when he sells fruit, he will open his mouth to recite a poem related to autumn.
In the live broadcast room that attaches importance to the sales amount, the unit price of goods, and calls on fans to place orders, Dong Yuhui is the rare person who doesn't care about money.
Dong Yuhui is in the live broadcast room
Initially, few people bought it, and for a period of time, there were only four people in the live broadcast room, two of whom were Dong Yuhui's parents, and the remaining two were the parents of another anchor.
Speaking of this matter again, Dong Yuhui laughed at himself: "We call ourselves scholars, and we have always been embarrassed to say like other anchors, 'Family rush!', but during that time, it can be said that because there are really only family members in the live broadcast room." ”
Until one night in June, Dong Yuhui was slowly reciting Shakespeare's "Sonnet" in English, when suddenly a large number of people poured into the live broadcast room of Oriental Selection.
Overnight, Dong Yuhui became popular rapidly, and in just one week, Dongfang Selection increased by nearly 5 million fans, with an average sales of nearly 14 million.
In the following six months, Oriental Selection ushered in a period of rapid development, and in just 8 months, New Oriental's stock price soared by more than 20 times.
New Oriental is alive, and Dong Yuhui is on fire.
recalled the night of the popularity, Dong Yuhui said: "That day happened to be the day when I paid the rent, I borrowed money, paid the rent first, and regarded the live broadcast that night as my last attempt, if it was not successful, I would give up." ”
Dong Yuhui
On the other hand, Cheng Qian's business territory is also expanding.
With the popularity of the main account "Cheng Qian's Circle of Friends", Cheng Qian has set up a number of accounts, including Waiting for Leisure Workshop, Waiting for Xian Entrepreneurship Talk, and Waiting for Xian Moment, to form an online business opinion output matrix.
Offline, Chengqian has created a community of entrepreneurs also named "Chengqian Circle of Friends".
Most of the entrepreneurs who join the community are entrepreneurs who want to start a business but lack the ability to collect information.
In addition to the community, Cheng Qian also set up a higher-level private board of directors, named "Waiting Sage Research Society".
In addition to the annual membership fee of nearly 60,000 yuan, if you want to join, you also need to have enough status and assets: such as an annual income of more than 10 million, serving as the core decision-maker of the enterprise, and being good at sharing.
Membership requirements for the Peer Institute
After joining, Cheng Qian will regularly take members to visit major enterprises, and calmly purpose:
"It's not for your amusement, it's for you to meet friends, people you don't know, we have all kinds of ways to get acquainted with you. ”
Before
On the one hand, he expands his network offline, and these network experiences have become his online sharing materials.
It's like building a closed ring, stepping on this ring, you can go further before you go. Until that unexpected rollover appeared, the elite image carefully created by Cheng Qian collapsed.
Outside of the well-edited video, what people see is a young man who stumbles and even has poor conduct at the scene, and the proud man who talks about business in the video is like two people.
Half a month has passed since the "Angry Zhou Hongyi" incident, but the impact has not disappeared from Cheng Qian's life.
Even though he apologized many times, netizens didn't buy it, and now under every new video he releases, someone comes to ridicule him for the first time.
Of course, there are also people who stand up for Cheng Qian, after the incident, Li Guoqing, the founder of Dangdang.com, specially posted a video, saying that Cheng Qian's behavior was just innovation, and shouted to Zhou Hongyi:
"When we challenged the big guy when we were young, we were much more vulgar and vulgar than Cheng Qian, but Cheng Qian was a humble gentleman. ”
Li Guoqing talked about Cheng Qian
In any case, for Cheng Qian, this rollover is not a bad thing, after all, if he can re-examine himself and make a change, criticism can also become a precious lesson.
For Dong Yuhui, it seems that the turmoil has stopped, but the discussion has not ended. After the promotion and salary increase, people began to pay more attention to Dong Yuhui's every move.
Some people think that the former migrant worker turned into a manager is well deserved, and some people are worried about whether he can maintain his original intention in profit and money.
Now, every time the live broadcast is over, Dong Yuhui will be on the hot search the next day.
For example, when he sells fish, when asked why the size of the fish is different, he responds: "The small one is the long heart, the big one is the long body, both are very good, one is smart and the other is happy." ”
In the comments, some people praised him for his quick response and high emotional intelligence, and some people called him a "typical PUA".
It seems that after several rounds of turmoil and discussions, how to maintain a balance among different voices has become a new topic for Dong Yuhui to face.
In the first 3 days of the broadcast, the sales of the live broadcast room of "Walking with Hui" exceeded 200 million, and there was no suspense that it became the new king of Douyin. Even because the goods were sold out, Dong Yuhui gave his colleagues a holiday and announced the suspension of the broadcast.
On the other hand, Cheng Qian's circle of friends seems to have no friends. After the turmoil, the number of likes on his latest updated video has dropped by almost 90% compared with usual, and the comment with the most likes reads:
"Who else dares to be interviewed by Cheng Qian?"
But fortunately, stories are always happening in the traffic field, and there will definitely be new topics that attract the attention of the public, so whether it is Cheng Qian or Dong Yuhui, they will eventually leave the center of the stage temporarily.
The next exam will always come, and it may be worth looking forward to what kind of answers they will hand in.