"Xiaguan wind, Shangguan flowers, Cangshan snow, Erhai moon", Dali has become synonymous with romance, and it is an ideal place to interpret love and belonging. In 2023, Naturetang Group will go to Dali Bai Autonomous Prefecture in Yunnan Province to study and inspect the counterpart support area of Fengxian District, and sign a cooperation agreement with the Dali Prefecture Government. Since then, it has opened the prelude to the cooperation between Nature Hall and Dali across mountains and seas.
Nature Hall, a natural high-tech brand from the Himalayas, announced a city IP co-branding cooperation plan with Dali, which is also the first time that Nature Hall has co-branded with a city. As the first co-branded product launched by this cooperation, the Nature Hall Polar Holy Water "Wind Flower Snow Moon" Dali Limited Edition was officially unveiled recently.
Since then, it has opened a new model of assistance to drive Dali and marketing Dali with beauty brands, and opened a new chapter in a new round of east-west cooperation.
Dali, Yunnan Province is a well-known tourist city in mainland China, famous for its beautiful natural scenery, rich cultural relics and historic sites and beautiful ethnic customs, and Dali's unique cultural connotation is also a household name. Nature Hall originated from the Himalayas, the Himalayas are known as the "Roof of the World", and Cangshan is the southernmost point of the Himalayas, known as the "Roof of the Roof of the World". And Dali is located at the foot of Cangshan Mountain, on the shore of Erhai Lake. The city IP co-branding between the Natural Hall brand and Dali can be said to be in the same vein, and the two have a high degree of compatibility.
The design of the Nature Hall Polar Holy Water "Wind Flower Snow Moon" Dali Limited Edition is inspired by the land of wind and snow and snow in Dali, and the outer packaging is printed with the most distinctive iconic scenery of Dali - the three towers of Chongsheng Temple and the silhouette of Dali's impression of wind and snow moon. In addition to the carved patterns of the packaging, there are also silhouettes of the three pagodas of Chongsheng Temple in the inner box, which conveys the beautiful artistic conception of "when the wind and snow moon of Dali, meet the beauty of science and technology of the natural hall, stand under the eaves of the Himalayas, feel the love and freedom of the soul, and enjoy the rare gifts of nature".
The co-branded cooperation between Nature Hall and Dali's urban IP can not only bring Dali's cultural history, natural scenery and characteristic resources into the consumer's field of vision through IP products, and help the development of Dali's tourism consumer market, but also provide more elements related to nature, history and culture for Nature Hall, such as Dali Bai culture, Butterfly Spring, Erhai Lake, Cangshan, etc., making full use of Dali's plant resources to empower the research of raw materials.
The first co-branded product, Nature Hall Polar Holy Water, is the Polar Yeast Essence Water created by Nature Hall for ten years by taking the cherished gift of Himalayas. Nature's Polar Holy Water is a minimalist waterless formula with the addition of the brand's patented ingredient - 93% Arctic Yeast Himmeine. As a representative product of the fifth generation of fermentation technology, the polar yeast Himoine has broken the industry pattern of high-quality cosmetic raw materials being monopolized by foreign countries, and has been at the forefront of the industry from technology to efficacy. It contains 601 kinds of recognizable active small molecules, which can effectively activate new factors, promote the regeneration of skin cells by 5 times, promote collagen regeneration, improve skin firmness and plumpness, strengthen the skin barrier, and make the skin moisturized and translucent.
With patented yeast that is more suitable for Chinese people's skin type, Naturetang Polar Holy Water solves the anti-aging skin care needs of Chinese consumers, and can penetrate into the bottom of the skin to achieve root cause anti-aging skin care with a "multi-target" approach. Verified by the efficacy of international authoritative institutions, using Naturetang Polar Holy Water once will instantly moisturize and translucent, with special moisturizing effect for 8 hours, 7 days of continuous use, lightening and firming of the whole face, repair and anti-aging, and 28 consecutive days of continuous use to achieve full face youthfulness, from the root of the skin to play an anti-aging role, firm and strengthen the skin, and rejuvenate the skin.
In addition, Nature Hall Polar Holy Water meets the needs of Chinese people for mild and anti-aging, with a simple formula structure, only 5 full ingredients, clear active ingredients, and 96% natural index, no active addition of alcohol, fragrance, pigment, paraben preservatives, suitable for all skin types, and sensitive skin.
Since its launch in August this year, the market performance of Naturetang Polar Holy Water has been far ahead of similar products, and it has been ranked No.1* in the dual categories of Tmall beauty and essence at the first launch, achieving a real explosion of new products.
With both brand power and product power, coupled with Dali's profound oriental cultural heritage, the joint name of Nature Hall and Dali's urban IP truly perfectly integrates beauty technology and oriental culture, and I believe it is bound to present a 1+1>2 effect.
*Data from the end of August 2023
Submitted: Nie Jiao (Oriental Beauty Valley)
Editor: He Haidan
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