"Subject 3" is popular all over the world, and Qin Shi Huang didn't expect that it was the social shaking that unified the world

At first, "Subject 3" was just a carnival of Internet celebrities on Douyin Kuaishou, and later this wind blew to the entertainment industry, Ashin, Chen He, Lu Han, Qiao Shan, Zeng Li, Lu Yi, Bao Lei...... Later, Yang Liping, the Russian Imperial Ballet, and the Latin Dance World Champion were also conquered by the folk customs of "subject three", and "fell off the altar" in the hands of the shaking flowers. Some people think that subject 3 is just something to be played in private, and criticize it for not being on the table, but in fact, subject 3 has already gone to the world. The phrase "what belongs to the nation is what is global" is not to be fooled, and just looking at the explosion of "subject 3" in the world is the most powerful ironclad proof. In the past, S.H.E. sang "The whole world is speaking Chinese" in "Chinese Dialect", and now this era has indeed come, and the whole world is not only speaking Chinese, but also dancing China's "subject three". Don't shake is not an earthling.

Judging from media reports, "subject 3" first appeared at a wedding in Guangxi, and it was a dance created by a guest. In Guangxi, there is also a saying: "Guangxi people will experience three exams in their lives, subject one singing mountain songs, subject two rice noodles, subject three dancing", so this magic dance is called "Guangxi subject three". Later, it continued to ferment with the help of commercial organizations, and became a popular "subject three".

Image source: Beijing News

"Subject 3" Original Edition

The world is a huge "subject three" stage, some people have a lot of fun, and many people think it is vulgar and earthy. However, the global popularity of "subject three" has become a fait accompli, and it cannot be denied that this time it is a hearty cultural export.

"Subject 3" swept the world, and Qin Shi Huang sent a congratulatory message

In these days, is there anyone who has not seen the "subject three"? I'm afraid not.

In the Northeast, the ancient shamans were not only taken out of Harbin to welcome tourists from the south, but also danced "subject three" in the snow, shaking their hands out of a thick and mysterious sense of history.

In the southwest, the director of Zhangjiajie Culture and Tourism jumped "subject three" with straw, and even the mountains of Wulingyuan behind him became much more magical.

Haidilao in China is also a "subject three" that can be seen everywhere, and even CNN has reported on it.

On overseas social platforms such as Tiktok and Youtube, the number of video views tagged as "#kemusan" and "#科目三" has exceeded one million.

Fitness blogger Pamela is jumping, jumping out of the feeling of aerobics with the earthy taste of "subject three".

At the curtain call of "Swan Lake", the Royal Ballet of Russia danced "Subject 3", and the stage was full of "social" swans.

Christina, the world champion of Latin dance, also added fuel to the grand occasion of "subject three", which is not necessarily only classic dances such as Latin and ballet in the center of the world stage, and "subject three" is also worthy of a handful.

The South Korean boy group JYP also danced "subject three", and even the "subject three" bgm "Laughing Jianghu" directly won the first place on the Korean youtube short video weekly list. The society shook the scene of the Kpop circle on a large scale, and sure enough, the soil is the tide to the extreme.

Douyin @POP base station

The wind of subject three also blew to Taiwan Province across the sea, and Hong Xiuzhu, former chairman of the Kuomintang, personally demonstrated "subject three", shaking out the ghost effect with his hands, and whoever watched it did not say a word about the Taiwan uniform first.

Taiwan Province really loves "subject three", and there are even enthusiasts who have broken bones due to jumping "subject three", and it has been on the news.

"Subject 3" is so rapid in the unification of the world, I really want Aite Qin Shi Huang to come out and see, in 2024, there will not only be books and texts, cars and tracks, but also "dance with 'subject 3'". This prosperous world is as he wishes.

It's not that the world has gone mad, it's that we're strong

In fact, on domestic video platforms such as Douyin and Kuaishou, the local hi song and dance like "Subject 3" may be the extent to which many people will row away when they see it. So much so that it is blooming everywhere in the world, and foreigners are dancing happily, but some netizens in China feel that it is a bit embarrassing for local content such as "subject three" to go abroad.

However, even low-interest songs like "Gangnam Style" can be popular all over the world, and subject 3 is neither marginal nor explicit, let alone unreasonable. And from the perspective of lyrics, the lyrics of the BGM "Laughing Jianghu" in subject three have thrown off 800 streets of "Gangnam Style"; Why can't it go out into the world?

Left: "A Smile", Right: "Gangnam Style"

《江南style》MV

"Subject 3" in Haidilao

What's more, the grand occasion of "the whole world is dancing 'subject three'" is spontaneous by the people of the earth, and it is not something that we have to promote in vain, they have to jump, and we can't stop it.

Some netizens said that the whole world is dancing "subject three" because the whole world is going crazy, but it is not so much that the world has gone crazy, but that we are stronger. When a country becomes stronger, its culture, whether it is the best or the worst, will be imitated and trended by the world. On the other hand, when a country's cultural soft power becomes stronger and more popular, it must be because its own military, scientific and technological strength, economic strength and a series of hard powers have kept up. Soft power is important, but in terms of comprehensive national strength, it plays more of a role as a multiplier of hard power, rather than replacing hard power itself. The truth is only within the range of the cannon, and it is the fist that decides everything, and everyone who is strong learns to imitate, and the weak can only learn to imitate others.

In the past, the European and American worlds have held the world's military, political and cultural hegemony for 200 years, and naturally defined the world's literary and artistic aesthetic standards. The street vagrant in the United States, the abortion ban, etc., do not prevent the export of American culture to be the first. Under the influence of Europe and the United States, many people think that Hollywood is upper-class, Disney is foreign, Marvel is good-looking, and American dramas should be regarded as the norm...... However, the spillover value of this literary and artistic work is determined by the power of the countries of the European and American worlds.

For these world powers, we first recognize their leading position in the world, and then we are willing to introduce, learn, and follow the cultural trends and popular norms they have formulated, and use them as our own social symbols. In other words, when you are strong enough, you will do everything right; even if the United States bullies Asia, Africa, and Latin America, there are still pro-American majorities in these countries; even if the United States drops two nuclear bombs on Japan, Japan is still pro-American; even if the United States tramples on the world's second-best dream, Japan is still pro-American; and even if American GIs hurt their people in Japan, they will always be pro-American without hesitation.

If all nations want to come to the court, to be accepted, and to become popular, they must have stronger strength than other countries. When we have this strength, we have to pack up our minds and voluntarily take the initiative to learn and imitate. For example, this "subject three" global fever, including the previous world, has also kept up with the wave of domestic hot stalks such as "My surname is Shi", "Dig Ya Dig", "Love is like fire", and even in the MV of foreign singers, there are Chinese stall style banners with scrambled eggs with leeks and spicy lamb skewers. All of this happens, in the final analysis, as a testament to how powerful we are.

In addition, our Xiuxian online articles and Tuwei Bazong short dramas have long gone abroad, and novels such as "The Legend of Mortal Cultivation of Immortals", "The Legend of the Witch God" and "Step by Step Shocking" also have a large number of enthusiasts abroad. There are too many foreigners who read online articles, so much so that there are more foreign authors who create Chinese online articles. According to statistics, by the end of 2022, there were about 340,000 overseas online writers and about 500,000 overseas original works.

Because of his addiction to Chinese online novels, the American guy Kazad completely quit cocaine. (Image source network)

Malatang, a good takeaway partner for our Chinese people, has also been successfully exported in South Korea, and its popularity is no less than that in China.

China's various Yiwu small commodities are popular in foreign countries, and the BGM in Galeries Lafayette's luxury perfume store in Paris is the DJ version of the earthy song "Big Brother Welcomes You Chinese...... There are many kinds of cultural outputs that have won numbness, and Jay Chou's resounding sentence ten years ago "Hualiu is the most diao" seems to be gradually being realized.

Even if "Subject 3" is vulgar and earthy, so what?

Most people's first reaction to "subject three" is "earth" and "vulgar", and they think that the grand occasion of the world's big jump "subject three" is similar to "seeing a neighbor flipping through their own garbage cans". even saw "subject three" in the rehearsals of the Spring Festival Gala in many places, and many people couldn't bear it: "The hanging heart is finally dead".

But in fact, "Subject 3" itself is a combination of ancient songs + Guangxi characteristic dances, and there are many people on the earth who like this form, and there must be much more than those who don't like it, otherwise it will not be almost popular in all corners of the world.

The collective carnival triggered by each new mass culture may be just a routine reincarnation of the Möbius ring of the times, but the emotions and resonances evoked in each carnival are always the same. As Collins mentions in his book The Chain of Interactive Rituals, "We are constantly socialized through our interactive experiences". "Subject 3" can make people directly feel the exaggerated body movements, cheerful expression language, strong rhythm and drum beat to bring rich emotions, the release and acquisition of this emotion itself is a process of energy flow, conveying the pleasure of selflessness and decompression, and equally inspiring everyone who dances. To a certain extent, it is already an exploration of group identity and the realization of socialization. In Premier Zhou's original words at the "Symposium on Literary and Artistic Work and the Conference on the Creation of Feature Films": "The people like to hear it, but if you don't like it, how old are you?"

In the final analysis, this carnival of subject three in which the whole world participates is essentially a kind of relaxation, happiness and freedom. The white snow or the lower riba people are just artificially given meanings, and the vulgarity itself is a kind of elegance. Why do you need to criticize so much? People live a lifetime and be happy.

To output, to be confident, not to plagiarize

While we are happy to hear about various forms of cultural export, there are of course some things to ponder. For example, Cai Jun's work "Hell 19 Floors" was adapted into the TV series "19 Floors", which became the first work adapted from unlimited streaming IP in China, but it was criticized by netizens because of the gimmick of using "Chinese version of "Squid Game" during the announcement, accusing it of being suspected of rubbing off on the popularity of the Korean hit drama "Squid Game".

Including Youku, who once planned to produce a competitive variety show, the name was directly called "Squid's Victory", and completely copied "Squid Game" from the name to the poster, and was also scolded by netizens, and even the news spread to the Internet, which attracted the cynicism of Korean netizens, and it was really embarrassing to go abroad.

Korean netizens commented

Our own works should have their own cultural characteristics, have their own cultural self-confidence, and it is inevitable that people will be despised for the popularity everywhere. The culture must be strong, once the negative is rotten, it will be difficult to recover, and we are indeed very difficult at present.

But anyone who understands the essence of Japanese and Korean pop culture should know that the cultural core of Japan and South Korea is actually European and American pop culture, and they are allowed to export and spread because they belong to the Western camp and spread Western values. Of course, China must not follow the old path of the United States, and a community with a shared future for mankind is the future development of the world. Even though Japan and South Korea are far ahead in cultural exports, they are like colonies without national sovereignty.

Western scholar Huntington has this sentence in "The Clash of Civilizations": "China is not a country, but a civilization disguised as a state." "Our civilization and history are our most precious treasures and treasures, like endless lights, in the long history of the river, there have been glorious moments, continue to radiate countless surrounding countries, but also once bleak and silent. However, the light was never extinguished. From the humiliation of the Galaxy back then to its strength and toughness today, it is all the hard work and development of generations. Hard power is the king's way, and our generation should be more self-reliant and strive to build our beautiful motherland.

epilogue

Nowadays, we are living in the vision of S.H.E. "Chinese Words", we are rising under the great changes unseen in a century, and then the era of the world teaching Chinese and speaking China has really arrived, our culture is exporting, and what we say must make the whole world listen carefully.

At the moment when the momentum of cultural export is just right, I hope that we can pay more attention to internal propaganda and inheritance, hope that our characteristics and our culture can go further, and hope that we can realize the great rejuvenation of the Chinese nation as soon as possible.