Buick's GL8 dominance is gone, with sales of only 3,531 units in December, ranking third from the bottom in the top ten

In the past many years, in the domestic MPV market, Buick GL8 is an evergreen existence, although the domestic market continues to have new products on the market, and claims to challenge the sales supremacy of GL8, but the number of models that can really do this is still very small, or rather, at most it is short-lived, Buick GL8 is still the best-selling model in the domestic business/family MPV market, not even one, until the time comes to 2023.

A few days ago, the sales of related models in December 2023 were announced one after another, and the monthly sales of Buick GL8 were only 3,531 units, accounting for the eighth place in the total domestic MPV list, and if according to the TOP10 list, Buick GL8's sales ranking has also reached the third to the bottom. At the level of absolute sales data, the monthly sales volume is less than 4,000 units, compared with the previous monthly sales data of more than 20,000 units, and the sales data in December can be said to be quite average.

Looking at the sales data and ranking of domestic MPVs in December, we see that the models that rank before Buick GL8 are Denza D9 DM-i, Grevia, Sena, Trumpchi E8 PHEV, Trumpchi M8, Wuling Jiachen, and VOYANT Dreamer PHEV, so in fact, for Buick GL8, the pressure on sales and ranking is still quite large. Especially the Trumpchi MPV series composed of two cars, such as Denza D9, Trumpchi M8 + Trumpchi E8PHEV, and Toyota MPV camp composed of Grevia + Sena, sales are still quite high.

In fact, if we observe the development of the domestic MPV market since 2023, we can find a phenomenon, that is, the audience of MPV is changing from business people to ordinary families. Because MPVs can take more passengers, and when fully loaded, the trunk space will be larger than that of six- or seven-seater SUV models, so many families with many people will choose MPV models.

So under this seemingly normal transformation, it is actually relatively unfavorable for products like Buick GL8. First of all, from the level of power and energy consumption, Buick GL8 is still using a 2.0T turbocharged engine, referring to the fuel consumption reputation of the car vertical website, the fuel consumption of 100 kilometers is basically 10L upward, and the whole system requires the addition of 95 gasoline, according to the current oil price level, Buick GL8 is used as a family car, the cost is still relatively high.

And we see that whether it is the Denza D9, or the Trumpchi E8 PHEV, or even Toyota's two hybrid MPV models, the performance in terms of fuel consumption is quite friendly, which everyone should feel the same way. Therefore, when the role of MPV is transformed, the GL8 is inferior to these models with relatively low fuel consumption.

Moreover, MPV in the home scene, comfort and intelligence are particularly important, in this regard, there is almost no need to compare, Buick GL8 is not the opponent of Denza D9 and Trumpchi MPV at all. As media practitioners, we can come into contact with GL8 shuttle buses on many occasions, and in terms of comfort performance, the performance of domestic MPVs is indeed more amazing, and it is more pleasing to family users. In the area of intelligence, the new domestic models, compared with the GL8, are not at the same level at all.

So in fact, from the decline in sales of GL8, we can see a reality, that is, in the large-size MPV market, today's pattern has also undergone obvious changes, especially after many family users began to tend to choose MPV models, GL8, which is relatively more inclined to business MPV models, may not be very popular, which is also a reality. On the contrary, the domestic MPV models, in terms of fuel consumption, comfort, and intelligence, are also completely above these joint venture brand MPVs, which leads to a result, when consumers buy MPV models for their families, they may choose more friendly and balanced domestic MPV models in all aspects, or domestic new energy SUVs.

Therefore, although we can't say that Buick GL8 has been "heroic twilight", but the days when GL8 held the top spot in the domestic MPV are gone, or that Buick GL8 wants to regain its hegemony, it is almost impossible, and more inclined to the emergence of family MPVs will give GL8 this overall balance, but there is no outstanding advantages of the joint venture brand MPV with very great pressure.