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Cheerilee "price war" begins

author:Shangguan News
Cheerilee "price war" begins

"Halved" cherries fresh goods,

Do you rush or not?

These days,

Cheerilee is on the hot search again.

Cheerilee "price war" begins

(Hot search on social platforms)

Two days ago, some netizens broke the news,

Sam's cherries are so cheap that you have to grab them to get them.

5 catties of 3J cherries are only 198 yuan,

Someone even hired a proxy to grab it!

The agent said that he received Sam's reminder at 4 o'clock in the morning.

It's already out of stock at 6:40 in the morning, it's crazy!

Cheerilee "price war" begins

On January 10, the cherries on the Sam's app were sold out.

As the Spring Festival approaches,

Late January,

Cherries will enter the peak of sales,

Will the Hangcheng cherry market change?

The monthly sales volume exceeded 200,000 pieces, and some of them were out of stock

The "Cheerilee War" in Hangzhou begins

Chilean cherries, which recently appeared in Hangzhou fresh supermarkets, appear to be "full of sincerity". The Chao News reporter learned that after New Year's Day, cherries were labeled as affordable online and offline, and the "Cherry War" in Hangzhou was about to break out.

On social platforms, netizens were busy chasing more cherries online, "Seeing Hema and Sam's cherries, I just want to say...... You're going to have a little more price war, I'm so happy. ”

Cheerilee "price war" begins

Screenshot of netizens' messages on social platforms

In order to taste the fresh goods, Ms. Liu, who lives in Gongshu District, is also frantically comparing. Open various apps, cherries have dominated the list, ranking first in the popularity of fresh fruits.

Cheerilee "price war" begins

Data from Freshippo's "Fruit Hot List".

This weekend, at the Hema store, Ms. Liu found that Chilean cherries, which started the "New Year's war", were already on the market, with a price of 288 yuan/10 catties for 2J and 199 yuan/5 catties for 3J.

At the same time, small packages of early packs have also been put on the shelves, such as 250 grams of 3J cherries, the price of the trial pack is as low as 27.9 yuan / box, 500 grams of 2J cherries per box, the price is 49.9 yuan, and the foodies are looking forward to the "big guy" 4J cherries trial price of 49.9 yuan / 250 grams.

Hema said that in the first week of January this year and the first week of December last year, the price of 2J original box cherries was reduced by 50%, and the price of 3J original box cherries decreased by more than 40%, and the sales of cherries increased by nearly 7 times. On Saturday alone, sales in stores in the Hangzhou area increased by 80% month-on-month.

Cheerilee "price war" begins

Hangcheng Hema store put out the cherry "sweet freedom bureau"

Ms. Liu found that in Sam's App, the most popular 2J cherries, with a specification of 907 grams, are priced at 99.9 yuan, with monthly sales exceeding 200,000 pieces, and another 4J cherries with an average fruit diameter of more than 32mm, priced at 269 yuan for 2.5 kilograms. The enthusiasm of the foodies is high, and the rest of the imported cherries have been sold out, and they are directly marked with "wait for the delivery notice".

Not only that, in the live broadcast rooms of major anchors, Chilean imported cherries, which have been labeled affordable to attract customers, have entered the pre-sale period and will enter the delivery period next week. In the live broadcast room, the price of 3J cherries dropped directly from 269 yuan/5 catties to 178 yuan/5 catties, but we have to wait, and the goods will be delivered around January 20 at the earliest.

Cheerilee "price war" begins

Netizens posted a screenshot of the cherry purchase page in the live broadcast room

According to industry insiders, every winter, the price trend of cherries shows a trend of opening high and going low - they are listed at a high price at the end of the year, and the price is greatly reduced at the beginning of the following year.

In addition to the major supermarket platforms

The reporter visited some vegetable farms and fruit shops.

Be informed

A vegetable farm in Hangzhou

3J智利车厘子80-100元/斤

The price is almost halved

At the end of November 2023, when cherries were just listed, the reporter visited Linping Miaodong, Qiushan and Zhongshan farmers' markets, and the stall owners all said that the purchase price of cherries was more than 100 pounds, which was too expensive to sell!

This time, when I walked into Zhongshan Vegetable Farm, there were already cherries on every fruit stall. Boss Jiang told reporters that they probably started selling cherries in early December, when the price of Chilean cherries in 3J was generally 150-160 yuan per catty, or even higher.

Cheerilee "price war" begins

Now Boss Jiang is selling 3J Chilean cherries by sea at 80 yuan/catty, and 3J Chilean cherries by air are 100 yuan/catty, and the price is almost halved!

Cheerilee "price war" begins

However, Boss Jiang said that he currently does not buy much every day, about 30-40 catties, and it is not sold out every day.

Cheerilee "price war" begins

Previously, there were media reports that this year's cherry production area due to the El Niño phenomenon led to a reduction of more than 50% of Chile's early-maturing cherries.

Boss Jiang introduced that the amount of cherries on the market this year is indeed less, but at the same time, because of climate and other reasons, the quality of most cherries this year is not as good as in previous years, so the price is relatively low.

Cheerilee "price war" begins

Fresh and abundant fruit single J Chilean cherries

The price per catty plummeted by 129 yuan

The most eye-catching position at the entrance of the Xianfeng Fruit People's Square store is a pile of cherry gift boxes.

The reporter found that the single J Chilean cherries are now only 49.8 yuan / catty, and each cherry is a green pole, and the quality looks quite good!

Cheerilee "price war" begins
Cheerilee "price war" begins

According to the clerk, the store is still engaged in activities recently, and it is more cost-effective to place an order online on the takeaway platform, 3 catties of A-grade single J Chilean cherries are only 139 yuan, which is equivalent to 46 yuan / catty, you must know that the reporter saw the fresh fruit Chilean cherries in early November The price of a single J can be 175 yuan / catty, which is 129 yuan cheaper per catty!

Cheerilee "price war" begins

Did you buy cherries?

Column Editor-in-Chief: Qin Hong Text Editor: Cheng Pei Title Image Source: Shangguan Title Picture Editor: Zhu Xuan

Source: Author: Chao News

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