No wonder LPL wants to raise the price to sell tickets, RNG used to have 8 brands sponsored, and now the situation can be called a cold place
Preamble: The spring season is about to start, and I feel that the major teams in the LPL have lost their previous enthusiasm. Especially RNG, the team's coach Yan Junze recently started broadcasting and confided his true heart. Yan Junze said that he had taken a holiday, and although there was an RNG competition on the first day of the spring game, Yan Junze still had to go home to accompany his wife and let the players explore the new version by themselves.
RNG used to be sponsored by 8 brands, but now the situation is cold
Yan Junze's attitude was so perfunctory, and fans were quite dissatisfied. In the past, RNG was a strong team in the LPL, but this year, Brother Breath and Xiao Ming stayed in the team, and wei did not leave. Coupled with the return of Yan Junze, a veteran, RNG should return to the top. At present, it seems that the team players are not diligent enough, and Brother Breath often complains that Yan Junze is "not responsible", and the coach will go home to rest as soon as he arrives on vacation.
However, after looking at the current state of RNG, I finally understood why the coach's attitude was so perfunctory. At the beginning, RNG was the most popular team in the LPL, with star players such as Uzi, Xiangguo, Yan Junze, Xiaohu, and Xiao Ming, and it was a high-profile all-Chinese team. Later, Uzi, Xiangguo and others left the team, and RNG won the mid-season championship under the leadership of Xiaohu and Xiao Ming, and the results were still good. At that time, the team had 8 sponsorship brands and had a good budget. However, last year's RNG results were not good, and the old players left the team one after another, and even Xiao Ming didn't want to play.
After some "swinging", Xiao Ming finally decided to stay in RNG. But the impact of the departure of the old players on them was too great, and the sponsoring brands withdrew one after another, and now there is only one X-tooth live broadcast left. And this brand can't run away at all, they have shares in RNG, and the club is equivalent to its own industry, and it can't be withdrawn at all.
Now there is only one brand left that can't run away, no wonder LPL wants to sell tickets at a higher price
The status quo of RNG can be called a cold eye, when the results are good, so many brands spend money for them. Now there are no champions, no old players who have supported the façade, and the brands have run away. Seeing the current situation of RNG, I finally understood why LPL was raising prices to sell tickets, which was really a helpless move.
Because the entire LPL is facing a "cold winter", there is not only one team in RNG. They at least have the guaranteed brand of X-Tooth Live, other sponsors have run away, and X-Tooth Live as a shareholder can't run away. However, some teams do not have a single sponsorship, such as UP and LGD, and the sponsor position is directly zero. The situation of other teams is also not good, the number of sponsors has decreased, and even the little rich girl who "never leaves" has disappeared from BLG's official announcement map.
This shows that the attraction of LPL teams to sponsors is gradually decreasing, and even old teams like RNG can't hold on, star players leave the team, sponsors have run away, and the team budget has decreased. The LPL is making less and less money, so it is natural to increase the ticket price and try to "harvest" the audience.
summary
Compared to previous seasons, the price of LPL tickets has changed slightly. There used to be three levels of fare, but now there are four levels in total, and the top level has been increased a lot. In fact, there are as many competition positions, and moving up to fourth gear is a disguised increase in price. I feel that the league is also helpless, and the sponsors of the LPL have run away a few, and they can only make money in this way.