Huawei and Apple have never stopped competing in the field of technology. At one time, Huawei's woes seemed to have brought saturation benefits to Apple in the market. However, the situation has changed significantly in recent years.
In the past few years, Huawei's mobile phone business has experienced unprecedented challenges, and its sales and reputation have declined, and it seems that its position in the hearts of consumers has begun to waver.
In the perception of consumers, Apple seems to be more representative of technological innovation and quality assurance. This change is caused by many factors, including but not limited to market strategy, product characteristics, brand influence, etc.
Despite the challenges, Huawei has not given up on competing in the market. The launch of the Mate 60 series is an important move for Huawei to counter Apple's iPhone 15 series, and is seen as an important counterattack for Huawei and a hope for market recovery.
This series has been comprehensively upgraded in design, function and technology, aiming to re-attract the attention of the market and consumers. The Mate 60 series not only demonstrates Huawei's continuous technological innovation, but also reflects Huawei's strategy in response to challenges.
With this series of products, Huawei demonstrates its comprehensive consideration of hardware design, software development, and user experience. Despite the complex and fierce competition in the market, the performance of the Huawei Mate 60 series is still highly concerned by the industry and consumers, and its market response and sales performance will directly affect Huawei's position in the smartphone market.
So many people think that Huawei is going to take advantage of the situation to rise again, but some people find that there are still many people who don't buy Huawei mobile phones, and the 4 reasons are very real.
1. U.S. all-round crackdowns and restrictions: Under the comprehensive sanctions imposed by the U.S., Huawei has been severely restricted in terms of technology development and market expansion. Especially in the field of 5G technology and smartphones, Huawei faces many obstacles in the international market. This has not only affected Huawei's global strategic layout, but also had an immeasurable impact on its long-term development.
At the same time, other competitors such as Apple, Xiaomi, OPPO and vivo are growing in market share, making the market increasingly competitive. Huawei needs to find a new way to survive and thrive in such an environment.
2. Cost-effective and competitive challenges: In terms of price-performance ratio, Huawei faces strong challenges from brands such as Xiaomi, OPPO, vivo, and Apple. Nowadays, when choosing a smartphone, consumers are increasingly considering a combination of factors, such as brand, technology, service, etc., rather than just price.
For example, OnePlus phones are popular in the market because of their high cost performance. At the same time, Apple has maintained its position in the high-end market with its brand influence and technological innovation. In this regard, Huawei still needs to find its own unique advantages and market positioning to meet the challenges from all sides.
3. Price problem: The high price of the Huawei Mate60 series will inevitably screen out a large part of the consumer group. Yes, objectively speaking, Huawei has now made technological breakthroughs, such as the Kirin 9000s chip used, satellite call function, HarmonyOS 4.0 operating system, etc., demonstrating Huawei's efforts in technological innovation. But the price of mobile phones is also high, which makes people want to cut meat.
4. Capacity issues: The launch of Huawei's Mate 60 series is also facing challenges in terms of production capacity. Huawei's production capacity has been affected by the constraints it has faced over the past few years.
The market performance of the Mate 60 series depends not only on the attractiveness of its technology and design, but also on Huawei's ability to ensure sufficient production capacity and supply chain stability.
This is a major test for Huawei and an important indicator of its market resilience. How many friends have reported so far that they can't buy a mobile phone at all, and they are all supported by patriotic feelings.
Having said that, despite the challenges it faces, Huawei's relentless efforts in technological innovation and market understanding still provide the possibility for it to regain its position in the future market.
As a consumer, you should be giving Huawei some time. It is estimated that Huawei will make bigger moves next year.