Vanke "airborne" the head of the southern region

Behind Zhou Yiqun is Zhang Hai's absolute right to speak on Vanke's personnel arrangements.

At the beginning of 2024, Vanke has made major personnel adjustments, and Zhang Hai's absolute right to speak on Vanke's Kaijing (real estate development business) has been fully demonstrated.

On January 14, Yiyijun learned from Vanke that Vanke adjusted its organizational structure and made corresponding personnel adjustments: the new commercial division was established, the commercial business of Vanke's seven regions and SCPG were unified into the commercial division; Sun Jia, the former chief partner of the southern region (head of the region), was appointed as the chief partner of the commercial division, Ding Liye continued to serve as the chairman of the SCPG Group, and concurrently served as the chief consultant of the commercial division, and Wang Haiwu served as the core partner of the commercial division.

In the internal announcement, the executives of the newly established commercial division are Sun Jia, Ding Liye, and Wang Haiwu. Wang Haiwu, who was once the head of Vanke's central and western regions, joined the commercial sector in 2021 and served as the president of SCPG, and it remains to be seen how the power of these three will be distributed in the commercial sector in the future.

In addition, a more important change is that Zhou Yiqun, who only joined Vanke's development and operation headquarters in November 2023, will succeed Sun Jia as the senior partner of the southern region.

Vanke told the media that the company has always adhered to the strategy of attaching equal importance to development, operation and services, and the organizational adjustment and personnel arrangement are also in line with the needs of strategic development. On the one hand, the pilot of consumer infrastructure REITs has ushered in important development opportunities for commercial businesses, and through the construction of a game of chess in the commercial sector and the strengthening of team management strength, in order to better seize the opportunities for commercial business development. On the other hand, under the severe challenges of the current market, the development business needs to be more open-minded and use talents without sticking to one pattern.

A number of Vanke insiders told Yi Yijun, "It was very sudden, I didn't hear about it until this morning, and I didn't know anything about Zhou Yiqun." ”

According to public information, Zhou Yiqun was born in 1979, completed his bachelor's and master's degrees at Soochow University, and obtained a master's degree in management in 2005. From the perspective of academic background, he is slightly inferior to Vanke and other high-achieving students who graduated from Harvard, Peking University and Tsinghua University.

The 45-year-old has nearly 20 years of experience in the real estate industry, having worked for many real estate companies such as Sunchi, Road King, Yanlord and CIFI. His career is concentrated in the Yangtze River Delta, and he joined Vanke in Shanghai, and has no work experience in the southern region (mainly covering Guangdong, Fujian, Hainan and other provinces).

After graduation, his first stop was Sunco Real Estate (the predecessor of Sunac), and two years later, he served as the assistant general manager of Wuxi Company, senior manager of the Group's Strategic Development Center, and then served as the deputy general manager of Sunco Shanghai Company. Soon, Shunchi Real Estate fell into trouble, and after obtaining nearly 95% of the equity of Shunchi in Hong Kong Road King and becoming the largest shareholder of Shunchi Real Estate, Zhou Yiqun joined Road King Real Estate.

Zhou Yiqun stayed at Road King for 8 years, during which he successively served as the executive vice president of Road King Real Estate Jinan and the general manager of Shanghai company. After 2015, Zhou Yiqun ushered in the "highlight moment" of his career, and "became famous" in his new company, Yanlord Real Estate.

In December 2015, Zhou Yiqun was appointed General Manager of Yanlord Properties Shanghai Branch, during which time his business capabilities were recognized by his boss, and in 2017, he led Yanlord to exceed 10 billion yuan in the Shanghai market. Shortly thereafter, however, he was transferred to the Group as Executive Vice President of Yanlord Land Group, where he was no longer responsible for specific businesses and was in charge of strategic management, investment development and cultural tourism.

A person close to Zhou Yiqun said, "Zhou is particularly good at dealing with people who are much older than him, but his peers do not have a high opinion of him, and he is suitable to be a 'feudal official' in terms of personality." This may also be one of the reasons why his transfer from the Shanghai company to the group was overturned (under the leadership of Yanlord's small boss).

2022 is a year of great changes in the real estate industry, and most real estate professional managers are looking for a new way out. In February 2022, Zhou Yiqun joined CIFI Group, one of the "survivors" of private real estate enterprises at that time.

Initially, Zhou Yiqun served as the vice president and general manager of the operation center of CIFI, and after gaining a certain understanding and familiarity with the internal operations of the group, he was sent to Shandong by Lin Zhong, chairman of the board of directors of CIFI, to serve as the president of CIFI Shandong Yinshengtai Group. This is a platform company jointly established by CIFI and Shandong Yinshengtai Group in 2017, and Zhou Jiqu plays a role in resolving platform disputes.

It was also at this time that Zhou Yiqun fully demonstrated his long-sleeved and good dancing side, handled the disputes of his partners more properly, and won Lin Zhong's love, and he was twice retained for his departure from CIFI.

The evaluation of Zhou in the Shanghai real estate circle is polarized, "He has a very high emotional intelligence, has ideas, is skillful, and can solve problems." Running horses, playing tennis, and especially drinking, the amount of alcohol is more than two catties. ”

There are also industry insiders who commented on Zhou: they do not have the temperament of being practical and willing to work, and they do not know what they have done in their posts.

In early November 2022, CIFI announced that it would suspend the payment of offshore debts and enter the stage of offshore debt restructuring. After 1.3 years at CIFI, he moved to Vanke as a partner, responsible for investment and operation. According to industry insiders, in fact, before joining CIFI, Zhou Yiqun communicated with Zhang Hai, chief partner and CEO of Vanke's development and operation headquarters.

From joining Vanke's Kaijing headquarters in early November 2023 to mid-January 2024, he "parachuted" into the southern region where Vanke's performance ranked second, and served as the head of the district where Vanke's base camp is located, and the promotion path of this Vanke "newcomer" was less than 3 months. This is inconsistent with Vanke's consistent employment style.

First of all, all of Zhou Yiqun's experience comes from the Yangtze River Delta, and he has zero experience in the southern region. Secondly, he has only joined Vanke for less than three months, and the probationary period may not have expired, you must know that Vanke already has a very large talent pool, and almost all districts are selected from the total number of cities with excellent performance, and the cities and regions it has been responsible for are comprehensively considered.

There are very few cases in the history of Vanke to be airborne, and Mao Daqing, who once served as the head of the northern region, is counted as one, but Mao grew up in Beijing and has strong network resources and government relations resources in Beijing, which is an important premise and foundation for him to be airborne and sit firmly in the position and lead the northern region to conquer the city.

It is worth mentioning that Zhou Yiqun's personal style is not quite in line with the corporate culture and executive style advocated by Vanke

Yiqun's personal style is "elitist".

It is still unknown whether Zhou Yiqun can adapt to Vanke's culture and management style, and he has been parachuted from Shanghai to Shenzhen and entrusted with important tasks, which is behind Zhang Hai's absolute right to speak on Vanke's personnel arrangements. Zhang Hai's management style is very granular, and under his control, the influence and space of Vanke's district leader have been greatly compressed.

The southern region that Zhou Yiqun took over this time is not under pressure.

As the base camp of Vanke, the southern region is a traditional performance region, but its performance has been under pressure in recent years. According to Vanke's performance report in the past three years, Vanke's sales in the southern region will be 103.9 billion yuan in 2022, 145 billion yuan in 2021, and 150.2 billion yuan in 2020, shrinking year after year.

In fact, before Sun Jia took over, Vanke's performance in the southern region began to fall behind. From 2017 to 2018, the proportion of Vanke's sales in the southern region dropped from 28.6% to 23.64%, and its ranking dropped from first to third.

In 2019, Vanke's southern region had frequent personnel changes, and major adjustments were made from the general manager of the city to the regional leader. In May of this year, Sun Jia was transferred to the position of CEO of the Southern Region, and Vanke Group executives and the industry have high hopes for him.

In the more than four years that Sun Jia has been in charge of the southern region, although the performance of Vanke in the southern region has declined, it still retains the second position in terms of performance. For Sun Jia, this transfer to the commercial sector will be a new attempt and challenge, and there are still many businesses that need to be expanded and improved. And Zhou Yiqun "parachuted" the head of the southern district this time, waiting for the management and employees of the southern district, maybe another "bloody storm".

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