BBA brand sales in 2023 are released: BMW ranks first, Mercedes-Benz ranks second, and Audi still needs to work hard
As we move forward to mid-January, the German BBA brands we know as they are well known have recently announced their sales results for 2023. Among them, BMW ranked first with 824,000 new car sales figures, Mercedes-Benz ranked second with 765,000 new car sales figures, and Audi delivered a total of 728,000 new cars in 2023, ranking third. Judging from the data, compared to BMW and Mercedes-Benz, Audi still needs to work harder. After looking at the sales performance of these three German luxury brands in China last year, it really fits everyone's ranking of them, that is, "B (BMW) B (Mercedes-Benz) A (Audi)".
1st place: BMW
In 2023, the BMW Group delivered a total of 824932 new vehicles in the Chinese market, a year-on-year increase of 4.2%, of which 99,972 BMW brand pure electric models were delivered, a year-on-year increase of more than 138%, which has also become an important pillar of BMW's overall sales growth.
You must know that in 2023, the BMW brand will have 6 pure electric models on sale in China, of which the overall sales of BMW i3 and BMW iX3 are very good, and the reason for this phenomenon is also related to the high discount margin of these two models in the terminal.
However, BMW will launch the all-new BMW i5 model in 2024 to accelerate the transition to electrification. Therefore, in the new year, whether BMW can retain the throne of the sales champion in the luxury car market in 2023, we can also look forward to it a little.
2nd place, Mercedes
Mercedes-Benz delivered about 765,000 new cars to Chinese customers in 2023, which is basically the same as the delivery level in 2022 and ranks second among the three major German BBA brands.
Specifically, according to official data, Mercedes-Benz's long-wheelbase C-class deliveries have achieved nearly double-digit annual growth, while annual deliveries of pure electric models have more than doubled.
In addition, Mercedes-Benz's high-end luxury products will also grow rapidly in 2023, such as the Mercedes-Maybach brand and the G-class off-road vehicle will achieve annual growth of 21% and 22% respectively, which also indirectly proves that there are still many wealthy people who buy Mercedes-Benz high-end luxury cars in China.
In the end, Mercedes-Benz does not feel like BMW, but is firmly in the transition to the pure electric market. In terms of new car planning in 2024, Beijing Benz only said that it will release a number of products, bringing more than 15 new and new-generation products covering a variety of drive modes and multiple product matrices to meet the diverse needs of Chinese customers in sustainable luxury travel.
So, what kind of sales results can the Mercedes-Benz brand achieve in China in 2024? Will it continue to rise steadily or slowly decline? Let's take one step at a time.
Third place, Audi
In 2023, the Audi brand delivered a total of 729042 new vehicles to customers in China, a year-on-year increase of 13.5 percent, ranking third in the BBA brand sales ranking. It is worth mentioning that in 2023, Audi's pure electric e-tron series will deliver 31,025 new cars to customers, which may not be very impressive from the data alone, but I think I still have to give a big thumbs up to Audi's behavior of daring to announce the sales data of its pure electric models.
After all, the Mercedes-Benz next door doesn't even have a specific delivery figure for pure electric models, but only says that the annual delivery of pure electric models has doubled (estimated that the sales are too miserable to see). So in such a comparison, do you still think that the pure electric car Audi is better than buying Mercedes-Benz, after all, the sales of Audi electric cars are still good, I don't know what you think?
In terms of new car planning, Audi will mass-produce a new generation of high-end pure electric vehicles in China in 2024, the Audi Q6L e-tron, as a high-end pure electric model based on Audi's latest PPE platform, the new car will be equipped with an advanced 800V architecture, and has a more eye-catching exterior and interior design.
In addition, Audi will continue to improve and deploy the network of super charging piles, and the basic charging facilities will become more and more convenient, so friends who plan to buy an Audi electric car in 2024 can also consider the Audi Q6L e-tron model.
All in all, judging from the sales data, Audi, which ranks third in the sales of the BBA brand, does still need to work hard, and there is still a lot of room for improvement. But on the other hand, Audi's models have always had the largest discounts, so since we can spend less money to buy luxury cars that are not inferior to BMW and Mercedes-Benz in terms of product power, what else do we have to complain about? Finally, I believe that in 2024, Audi can surpass BMW and Mercedes-Benz in the pure electric vehicle market, let's wait and see.
Well, the above is the analysis of the sales of the three BBA brands in the Chinese market in 2023, for the performance of BMW 824932 (first), Mercedes-Benz 765,000 (second), Audi 729042 (third), what else do you want to say?
(Text/Youshi Auto Dazhuo)
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