01
I wonder if Yu Minhong and Dong Yuhui can laugh when they see this scene?
It's hard to imagine that the new account "Walking with Hui" has only been live for three days, and Dong Yuhui's "mothers-in-law" are still on their way to come, so they have to announce that they will "stop broadcasting for one day" because they have nothing to sell.
Soon, related topics rushed to the hot search, and it was hung on the hot search for most of the day, and the reading volume had already exceeded 9 figures.
Regarding this suspension of broadcasting, netizens' attitudes also seem to have changed subtly.
In the past, when Dong Yuhui was still in the selection of Dongfang, as long as he was on a few live broadcasts, or he was on vacation for a while, whether it was his "mother-in-law" or the majority of netizens, they were all scrambling to look forward to his return.
In the live broadcast room, he even swiped the screen to express his thoughts about Dong Yuhui.
Even if there are individual black fans with rhythm, they will be scolded directly out of the live broadcast room by tens of thousands of mouths.
But this time, the direction of the wind seems to have changed a little, and the voices of the opposition even exceed those of the supporters.
Supporters believe that this suspension may be due to the fact that the new team has just been formed, and the stock is not so sufficient, coupled with Dong Yuhui's personal charm, the ability to bring goods is too prominent, and it is understandable that such a situation occurs.
But the naysayers think it's hype, it's hunger marketing, is it interesting?
What disgusted them even more was that Dong Yuhui had really too many hot searches in the past month, and they were a little tired of watching it.
And, take a closer look, under the recent hot search "Dong Yuhui's premiere broke 100 million", the sound of "annoyed" is endless.
Even the comments that like the top few are comments with opinions on Dong Yuhui and Dongfang Selection:
Create a sense of scarcity.
It's almost over, shouting for others a day, and cooperating with the hype.
Don't spend any more people with a monthly salary of 3000.
There are still many people who have an even more unpleasant evaluation of Dong Yuhui.
There are even people who have realized the way and feel that they have been consumed and tricked before.
02
Although, these comments are a bit extreme, and I don't quite agree that the small essay incident is a script.
But what I want to say is that Yu Minhong must be a top marketing master, he knows how to turn the tables in the headwind, take advantage of the situation for himself, so as to use his ability to use one or two dollars to turn a bad thing into a good thing, the main thing is to achieve his own goals in the end.
Therefore, it makes sense that this person has not become the cannon fodder of the times after the ups and downs of the business war for so many years.
A digression.
Sun Dongxu is still a little immature in the work of "de-glorification", and he did not complete the important tasks assigned to him by shareholders to have the current result, and finally he still needs a veteran like Yu Minhong to come out, and a set of combination punches down, not only pulled back the stock market, but also helped the "mother-in-law" out of a "bad breath", and finally promoted Dong Yuhui and raised his salary, started anew, and let him complete the "de-glorification" by himself.
That's what he's most brilliant about.
As for whether the following series of hot searches is hype, I think it should not, but the excessive attention of the media to Dong Yuhui has made him a frequent visitor on the hot searches.
And Yu Minhong really didn't realize this, he just felt that these hot searches brought traffic, but he didn't expect that the truth of "when the water is full, it overflows, and when the moon is full, it loses" taught him another lesson.
Next, what he needs to solve is to try to keep Dong Yuhui and "Walking with Hui" low-key.
After all, for people who don't pay much attention to these two IPs, the hot searches of more than 30 in the past month are really unbearable.
And for fans who used to like these two IPs, but didn't have such a crazy mother-in-law, their defection actually came more from a netizen's sentence:
At the beginning, it may be an emergency, and then public opinion is hyped, but any hype must be stopped in moderation, after all, it is also a person with an annual income of more than 100 million.
The reason why they supported Dong Yuhui in the past was because he was still a worker and a spokesperson for workers. And now they are beginning to dislike Dong Yuhui, because Dong Yuhui is no longer the original worker, he has changed from Mr. Dong and Dong salesman to Mr. Dong.
Dong Yuhui's adaptability is indeed quite strong, and now as soon as he enters the live broadcast room of "Walking with Hui", he will see Dong Yuhui from time to time saying "Wait a minute, I'll let them adjust", in the live broadcast room of Dongfang Selection, he has never been so "tough".
Therefore, there is an old saying that "people are afraid of being famous, pigs are afraid of being strong", this is the best era, but also the worst era, people are good at creating gods, and they are even better at destroying gods.
But Dong Yuhui's troubles have just begun.
03
I remember that on the evening of January 9th, countless people were looking forward to "walking with Hui", and for the first time they met everyone live, the gifts in the live broadcast room did not stop.
At the door of the offline office, the flower basket can't be placed.
I don't know where my mother-in-law got her skills to reach the sky, but she accurately threw all kinds of tall flower baskets from Tiannan and Haibei into the office of "Walking with Hui".
In order to support the son-in-law's debut with practical actions, the "mothers-in-law" have long shouted in the media:
Even if he sells grass, he has to buy a few bundles back.
Sure enough, the "mothers-in-law" are really mighty.
According to relevant media statistics, after nearly 4 hours of live broadcast on the spot, sales exceeded 150 million yuan. A total of 53.48 million people have poured into the live broadcast room, with the highest number of online users reaching 1.7 million, and more than 1 billion likes, setting a record for many data.
The live broadcast room rushed to the first place in the overall list of goods and the first place in instant popularity, and the limelight was "far ahead" of the main account of Oriental Selection.
As soon as many products hit the shelves, they were sold out before they had time to see the details.
In the end, even Dong Yuhui said embarrassedly that there was nothing to sell.
At the same time, the hot search was also dominated by Dong Yuhui's new live broadcast debut, which not only received several hot searches but also 1.24 billion likes.
This pomp, even Li Jiaqi and Mouya, who were in the limelight back then, couldn't envy it.
This splashing wealth naturally made Yu Minhong and Dong Yuhui in the live broadcast room blossom.
However, what Yu Minhong and the "mother-in-law" never expected was that this was the beginning of Dong Yuhui's personality crisis.
Because of the change of roles, many people no longer regard Dong Yuhui as a spiritual leader, and they have silently equated Dong Yuhui with bigwigs like Yu Minhong, feeling that after he was promoted and raised, he also became a capitalist and stood on the opposite side of them.
They naturally have a psychological imbalance, and they feel that they used to help Dong Yuhui for a long time, but they cut leeks.
Once there are more and more people with such thoughts, even if Dong Yuhui's "mother-in-law" is very capable, they will not be able to reverse this situation.
04
Someone also sent out a soul torture:
You earn a few thousand yuan a month, and you are still worried about other people's income of 500 million, and you are unhappy with others, how much can people share with you?
Right.
As Dong salesman became Dong Zong, his income was not so transparent.
Two days ago, such a picture circulated on the Internet, which is also the source of Dong Yuhui's "income of 500 million".
It can be seen that he ranks 4th in the annual net income of online anchors, behind Li Jiaqi.
However, Dong Yuhui quickly responded in the live broadcast room, saying that such news is "irresponsible fake news".
Although I also believe that he didn't make so much money, the current Dong Yuhui is not the same as before, not only has he entered the ranks of senior executives, but he holds a lot of shares in a listed company, and his annual income is also rising.
When I used to be a teacher, my annual salary was close to one million, and I worked hard to settle down in Beijing for decades. But now, as long as Dong Yuhui is willing, a luxury house in Beijing is a matter of minutes.
The change of people really depends on the environment around him, Dong Yuhui is no longer the noble son of the poor family, but has become the "stupid son" of the capitalist.
His future may be the next "Yu Minhong".
Therefore, when Dong Yuhui seemed to have won the battle of Xiaowen, but in terms of the change of his identity, he has distanced himself from ordinary workers.
And the point that this group of people liked him at that time was also very simple:
First, he is very talented and impressed by his personal charm;
Second, he is the epitome of thousands of workers.
But when the second filter fell to the ground, the first filter was not enough for these people to stand for him.
After all, in the words of Professor Chu Yin, Dong Yuhui is also the level of Reader's Digest in the 90s.
Although I think it's a bit biased, it can also show that Dong Yuhui's talent can be replaced, but the next extremely talented anchor has not yet been discovered.
05
Back to the beginning of the topic, there are at least two troubles in front of Dong Yuhui at present.
First, there is the issue of the supply chain.
This question Yu Minhong once said in an interview that Dongfang Selection intended to develop its own supply chain, but he didn't do it, Dong Yuhui didn't do it, and in the end Sun Dongxu did it.
It can also be seen that Sun Dongxu is the first contributor to Dongfang's selection for Yu Minhong, even if he is not good. Dongfang Selection's ability to expand the current volume and scale is absolutely closely related to the supply chain that it can control.
But judging from the sale of goods in the first live broadcast of "Walking with Hui", it can be seen that it is different from Dongfang Selection.
Therefore, the supply chain system of Dongfang Selection, to put it bluntly, has nothing to do with "walking with Hui", which is also what Yu Minhong made clear:
"Walking with Hui" will play the role of an independent IP and will not affect the existing operation of Dongfang Selection.
In other words, the products on the shelves of "Walking with Hui" do not include the self-operated products selected by Dongfang at all, and there are even products that overlap with the main account.
This has to test Dong Yuhui, the "boss" who is currently "walking with Hui".
In addition, Dong Yuhui also called the positioning of "walking with Hui" in his recent live broadcast as "the live broadcast room of Oriental Selection to explore new business".
But judging from the current situation, Dong Yuhui has not been able to resolutely solve the problem of supply chain, otherwise there would not be a situation of "no goods to sell".
Secondly, it is management ability.
At this point, Sun Dongxu once said that he did not recognize Dong Yuhui's management ability.
Although, we don't know what Sun Dongxu's motive was when he said this, but as Dong Yuhui's Bole, who has been a leader and close friend for many years, he must know more about Dong Yuhui than any melon-eating masses.
There is really nothing to question at this point, Dong Yuhui's leadership ability can actually be seen from his own personality.
Dong Yuhui, whether in front of the stage or behind the stage, gives people the feeling that he is a scholar, with a bit of bookishness, and he can't see his ambition, and naturally he can't see his management ability.
If Dong Yuhui really has the ability to manage, then I also believe that Yu Minhong will never be able to condescend to him in power for so long.
Judging from the current position, this is indeed a shortcoming that Dong Yuhui urgently needs to solve.
In the past, he was a person, just manage himself, and he would be treated preferentially if he created greater value for the company. But now he is a senior partner, and dozens of people under him need him to manage, and it is easy to overturn if he is not careful.
No wonder Tang Chen once said that Yu Minhong's most clever "de-Donghua" is to make him the boss.
From this point of view, the new account sold 150 million in 4 hours, which may not be a good thing, but it is just a beginning, and the real test of Dong Yuhui is still to come.
Whether he rose to the wind and became an evergreen in the business world like Yu Minhong, or was he drowned in the big waves of live broadcast soon after, and he could only leave everything to time.
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