On January 12, the "Flowers" TV series reposted a solemn statement issued by the entrusted lawyer on the official Weibo: Thank you for your love and companionship all the way. In the future, we welcome everyone to supervise and protect together. "Flowers" lives up to the encounter!
The statement said that the client is the producer and sole copyright owner of the TV series "Flowers", and has the complete intellectual property rights and authorization rights of the show. The client and the lawyer noticed that some businesses and market operators, for the purpose of clinging to the popularity of the play and the client's goodwill, used the name of the play, character titles, lines, scenes, prop names, posters and related design works and other elements to carry out commercial marketing and promotion activities without communicating with the client and obtaining authorization and permission, causing confusion in the market and misleading the public into believing that these entities have commercial cooperation with our client, seriously infringing on the client's intellectual property rights and disrupting the normal market order.
In view of the above situation, we hereby solemnly declare and warn:
1. The relevant parties are requested to immediately stop/remove the infringement and unfair competition against the play and the client;
2. The client and the law firm have completed the evidence preservation of the existing typical infringements, and initiated continuous infringement monitoring, and will initiate legal means (including but not limited to administrative complaints and civil litigation claims) to protect the rights of infringing entities with obvious commercial intentions and serious circumstances.
According to previous media reports, after the hit drama "Flowers" became popular, Huanghe Road and Jinxian Road became Internet celebrity check-in places, and the phone of a tailor shop in Ningbo where Hu Ge's suit of the same style could be customized was blown up, and the prototype hotel of Zhizhenyuan was full of customers, and the same suite of the Peace Hotel was 16,800 a night, and the sales of pork ribs, rice cakes, Bao Zong rice and other delicacies in the play have been greatly improved............ Not to mention the "Flowers" novel itself. In the past few days, most of the friends of the publishing house have a helpless face: the book has not yet arrived in the warehouse, and it has been snatched up by relevant channels, saying that Luoyang paper is expensive, which is not an exaggeration at all.
The strong "ability to carry goods" of "Flowers" not only achieved the great success of the surrounding business of the series, but also allowed some social businesses to carry out commercial marketing and promotion activities related to the content of the TV series without permission, hoping to catch the ride of the TV series and the hot traffic of "Flowers" by attaching popular elements such as the title, characters or lines. To this end, the drama party issued a solemn statement as soon as possible, saying that "everyone is welcome to supervise and protect together", and will initiate legal means to protect the rights of the infringing entities with serious circumstances.
Editor|Cheng Peng, Du Hengfeng
Proofreading|Liu Xiaoying
Cover image source: "Flowers" Weibo
The daily economic news is synthesized from the official Weibo of the "Flowers" TV series and Red Star News
National Business Daily