Intangible cultural heritage is an important part of China's excellent traditional culture, an important resource for the development of local culture, and a new impetus for the revitalization of rural culture. In recent years, Minle County has effectively combined the inheritance of intangible cultural heritage with the promotion of rural cultural tourism revitalization, dug deep into the value of intangible cultural heritage, used cultural soft power to promote high-quality rural development, and created a livable, workable and beautiful village.
Further promote the integrated development of culture and tourism. Develop rural characteristic cultural industries, and build 9 characteristic cultural and professional tourism villages and towns such as Dongzhai Village in Minlian Town and Liuba Village in Liuba Town, among which Dongzhai Village in Minlian Town was rated as "National Rural Tourism Key Village", Dongzhai Village in Minlian Town and Liuba Village in Liuba Town were rated as "Provincial Cultural Tourism Revitalization Rural Model Village", and Fengle Town was declared as the hometown of folk culture and art in Gansu Province in 2021-2023.
We will further promote the dissemination and exchange of intangible cultural heritage. Make good use of new media platforms, promote the development of the integrated industry of intelligent immersive experience, digital media communication, and online live broadcast sales, transform the history and folk customs with handicrafts and intangible cultural heritage culture as the core into digital new media scenes and short videos, and actively promote them through new media platforms such as the "Folk Music Cultural Center" and the "Folk Music Cultural Tourism" Douyin account of the Folk Music Cultural Center, and have released more than 100 short videos and more than 20 live broadcasts, with a total of 600,000 clicks. Organized intangible cultural heritage projects such as wood-plastic painting, wheat straw painting, folk embroidery, dragon dance, and four martial arts to participate in provincial and municipal intangible cultural heritage exhibition and performance activities, and held more than 200 intangible cultural heritage exhibitions and foreign exchanges, benefiting more than 400,000 people.
Continue to create intangible cultural heritage brands. Increase the excavation and protection of intangible cultural heritage items, build and build characteristic cultural tourism areas such as the ancient city of folk music, the folk art museum, and the Sanbao Cultural Compound, and continue to create brand activities such as "Shehuo Performance", "February 2" folk cultural activities, weekend cultural performances to benefit the people, "Cultural Three to the Countryside" and other characteristic cultural tourism activities, and hold more than 200 folk cultural activities of various kinds, benefiting more than 1 million people.
Minle County continues to make efforts in intangible cultural heritage, explores a new path of "intangible cultural heritage + industry", gives full play to the charm of intangible cultural heritage culture of traditional skills, lets the traditional skills from the masses shine with cultural light, continuously expands the influence of intangible cultural heritage, forms a new model of industrialization development, and gradually realizes a good situation of "win-win" between rural revitalization and intangible cultural heritage protection.
Correspondents: Yang Yuhong, Zhao Xinping