The scene of the symposium activity.
On the afternoon of January 11, during the seminar of the China Journalism Awards held in Chongqing, the participants conducted a special discussion on "the construction of an all-media communication system and a new mainstream communication platform", and "learned from each other" in the exchange.
This symposium was sponsored by the China Journalists Association and the Propaganda Department of the Chongqing Municipal Party Committee, undertaken by the Chongqing Journalists Association and the Propaganda Department of Liangjiang New Area, and co-organized by Hualong Network Group and the School of Journalism of Chongqing University.
Chen Yizhao, editor-in-chief of Guangxi Daily Media Group, Nanguo Jinbao, made a speech.
Is it reliable for local traditional paper media to transform into live broadcasts with goods?
Chen Yizhao, editor-in-chief of Guangxi Daily Media Group, said in the sharing that at present, his unit has established a live broadcast e-commerce center of Nanguo Jinbao, which consists of product selection, operation, anchor, director, customer service and other departments. He himself is an important member of the anchor team.
"We must not rest on our laurels, the mainstream media must seize the opportunity in the ever-changing change of communication platforms, find the right track, choose and use the platform well, and move forward bravely!" Chen Yizhao said.
Yan Dong, director of the special program department of the Social Education Program Center of China Central Radio and Television, delivered a speech.
In the era of omnimedia, how can the creation of major documentaries go global?
Yan Dong, director of the special program department of the social and educational program center of China Central Radio and Television, took the large-scale TV feature film "Pilot" as an example to introduce that the feature film is a new era of unique ideological charm, practical power and artistic appeal, and it has 16 magnificent and shocking, vivid and vivid themes such as helm voyage, scientific guide, and dream pioneer.
In the process of leading the team to create the feature film, he insisted that media people should be fully confident and unswervingly do their own work, so as to create a creative model in which the domestic and international versions of major themes are implemented at the same time.
Gu Jinrong, Director of Tencent's Culture and Content Business Department, delivered a speech.
At present, the development momentum of WeChat video account is rapid, how to operate it is easy to make a hit? Gu Jinrong, director of Tencent's culture and content business department, shared dry goods on the spot.
She suggested that the video cover should be unified in tone, highlight the theme content, add an attractive eye-catching title, and be highly related to the theme and main content of the video; the combination of short video + static content is better within 40 seconds;
Hong Qihui, director of Chongqing Three Gorges Financial Media Center, delivered a speech.
Hong Qihui, director of Chongqing Three Gorges Financial Media Center, shared his views on "New Platform, New System, and New Situation of Mainstream Public Opinion". In his view, it is necessary to adhere to the king of excellence, turn to high-quality products, and build a new trend of mainstream public opinion with product reengineering.
In 2023, "Kanwanzhou" will release 10,500 short videos, and carry out 311 live broadcasts throughout the year, with a total of more than 5.3 billion visits.
Chen Wenxiu, deputy director of the Jiangxi Business Editorial Department of Jiangxi Jiangnan Metropolis Daily, delivered a speech.
Chen Wenxiu, deputy director of the Jiangxi Business Editorial Department of Jiangnan Metropolis Daily, said in his sharing that the media function will continue to be refined in the context of the continuous deepening of the "content + technology + operation" pattern.
In the next step, Jiangnan Metropolis Daily will continue to increase investment, accelerate the platformization, intelligence and data-based application of Jiangxi's business "business assistant", and break a new path for media transformation and development and application innovation and development.
Daily Economic News reporter Du Wei spoke.
"The Death of the Baby and the Recall of Abbott Breast Milk Fortifier" once caused great social repercussions. Du Wei, a reporter from the Daily Economic News, said when sharing his creative experience that the investigation of Abbott's "Bacterial Gate" is a public event related to the life and health of babies on the one hand, and everyone who has children at home will be concerned, and on the other hand, it is a Fortune 500 listed company, which has a heavy weight in the capital market. This topic is at the intersection of public attributes and financial attributes, and the display degree of both attributes is very high, that is, the mainstream financial media is worth working hard to track the topic.
Du Wei said that as a mainstream financial media, the key word for a foothold in the market has always been "professional", and professional editorial concepts and unremitting cultivation and practice can produce high-quality news products.
Deng Jinmu, deputy editor-in-chief of Fujian Radio, Film and Television Group, delivered a speech.
What should we focus on to do a good job in overseas communication? Deng Jinmu, deputy editor-in-chief of Fujian Radio, Film and Television Group, shared his experience on this.
He believes that to do a good job in overseas communication, we must cherish the greatness of the country, grasp the hot current affairs, serve the overall situation of the country, convey the voice of China, and innovate the communication voice to create a high-quality external propaganda column brand. For example, he said that his team closely followed the Universiade and Asian Games last year, produced and filmed thousands of short videos, and launched many "good stories of China", which achieved good communication results.
Dong Tiance, dean, professor and doctoral supervisor of the Institute of Digital Media and Communication of Chongqing University, delivered a speech.
In the process of media convergence, where is the way to build a new communication platform?
Dong Tiance, dean, professor and doctoral supervisor of the Institute of Digital Media and Communication of Chongqing University, said that in the past ten years, mainland media have built a new media platform through the construction of "central kitchen", "one cloud and multiple screens" and county-level financial media centers, and on the other hand, they have also built a new mainstream media by building a new media matrix and entering an intelligent communication platform.
Dong Tiance believes that the network communication ecology of the construction of new communication platforms still needs to be optimized in the future, the content should be the first priority in traffic chasing, and the development of intelligent media should continue to be promoted in terms of technology.
Hualong Net reporter Lian Xiao Qiu Xiaoya / text Li Wenke Shi Tao / picture