In recent years, the pace of innovation in China's mobile phone industry has been accelerating, and the quality of innovation has been continuously enhanced. From screens, charging, to communication, imaging, to hardware, software, and services. Today, the innovative and integrated application of AI large models on the mobile phone side is expected to once again become the "technical password" for high-end mobile phones to break the game. On January 8, with the release of the Find X7 series products by OPPO, mobile phone manufacturers represented by OPPO are bringing a new AI experience to China's mobile phone industry.
High-end innovation has entered the era of great competition and cooperation
With the acceleration of technological innovation and the successive layout of "high-end" strategies by domestic mobile phone manufacturers, many domestic mobile phone brands aim at high-end technological innovation. Within a few days of the beginning of 2024, major mobile phone brands have successively released innovative products, targeting the needs of different consumer groups with innovative breakthroughs in technical details.
Compared with the era of fierce competition in the price war of domestic mobile phones in the past, in the innovation competition of domestic mobile phones at this stage, there is both competition and cooperation, or standing on the basis of other people's innovation to continue in-depth innovation.
Taking satellite communication as an example, the OPPO Find X7 Ultra satellite communication version realizes the innovative experience of handset/hands-free dual-mode satellite calling through satellite antenna pattern control technology, leading the evolution of satellite walkie-talkies to satellite mobile phones. Users can freely use the handset mode or hands-free mode, no longer limited by the way they use it, and push satellite communication technology into the 2.0 stage.
AI has become the "technical password" for domestic mobile phones to break the high-end
"The emotional value of the younger generation of consumers for digital products such as mobile phones also lies in the continuous extension of the boundaries of their living and working environments, and the increasingly rich application scenarios have made the practical demand for mobile phones further diversified, and the consumer demand in new scenarios such as photography, content creation, sports, and outdoor has become impossible to ignore, which has also become an important direction for optimizing the service experience in the high-end route of domestic mobile phones. A number of industry insiders said that the high-end mobile phones of mainland manufacturers have the ability to compete with global mobile phone brands in terms of imaging capabilities, and have entered the global market through differentiated experiences, radiating a stronger brand advantage.
Liu Zuohu, chief product officer of OPPO, said that the Find X7 Ultra defines Ultra imaging without compromise with its powerful dual periscope and powerful quad main cameras. Full-range Dolby Vision, a new generation of ultra-light and shadow image engine, full-range Hasselblad Master images, and a super portrait mode, portrait capture is easy to complete.
At the beginning of mobile phone imaging, it was not a domestic manufacturer, but it was a domestic brand at the peak, and the latecomer became a subversive, and the ultimate technological pursuit is the necessary path for innovation. To this end, OPPO has used more than 11,000 image patents to "roll" out the image "ceiling" of high-end mobile phones.
Domestic mobile phone manufacturers "roll" high-end, not only visible innovative technology, but also invisible AI technology. It is understood that the Hasselblad Master Mode of OPPO Find X7 Ultra introduces the most advanced computational photography - a new generation of super light and shadow image engine, while providing Hasselblad-style shadow tones and colors, with high image quality and high dynamics far exceeding that of mobile phones, achieving a camera texture comparable to that of medium format. This is the mobile phone industry's innovative fusion of the best traditional photography style with the most advanced computational photography technology, allowing the phone to achieve a tone and color effect comparable to that of a medium format digital camera.
In addition, the OPPO Find X7 is the world's first mobile phone to apply a 7 billion parameter large language model on the device side, and through the advanced deployment of device-cloud collaboration, it brings the strongest AI capabilities on the same platform, bringing more than 100 intelligent capabilities to consumers, including text-to-image, image-to-text, AI article summarization and other functions, providing a highly practical next-generation AI experience for all aspects of daily life.
Find X7 Ultra特写潜望长焦6倍变焦拍摄
"High-end per capita" has become a new direction for the mobile phone industry
According to data from IDC, an international data company, OPPO became the first in the domestic mobile phone market with a market share of 19.6% and 17.7% respectively for two consecutive quarters last year.
This is not only the victory of OPPO's own high-end product strategy, but also the growth of the current domestic mobile phone market from unique to diversified high-end products. Today, the average price of domestic mobile phones has reached 3480 yuan, which also means that the market is developing in the direction of "high-end per capita".
Gfk, a well-known market research institution, pointed out that China's mobile phone price is developing from an "olive-shaped structure" to a "funnel structure", and the mobile phone price segment will continue to differentiate. This means that in the long run, the sales of high-end mobile phones will gradually increase.
Domestic high-end mobile phones are not only sought after in China, but also overseas. The relevant person in charge of OPPO said that OPPO's overseas sales have accounted for more than 60%, and in the past 20 years, OPPO's footprint has spread to more than 60 countries and regions, with 260,000 stores around the world. Among them, the market share in 20 countries and regions ranks the top three, and in Indonesia and other Southeast Asian countries, the market share has reached the first place. And in the $600 price range, that is, the high-end mobile phone market of more than 4,000 yuan, OPPO ranks among the top three in 21 countries and regions.
Source: Comprehensive (Xinhuanet, China.com, etc.)