Recently, Tencent TiMi Studio's exclusive licensed card game will carry out in-depth cooperation with its self-developed genuine family carnival mobile game "Yuan Dream Star", and launch a blockbuster game IP card product - "Yuan Dream Star" party collection card.
This is another major move of cross-border cooperation after the linkage between "Yuan Dream Star" and well-known IPs such as Crayon Xiaoxin and Kung Fu Panda, and it is also another innovative attempt of card games in the field of games.
Card game is a professional engaged in card product development, production, sales and service of enterprises, with many years of experience and resources in the card industry chain, card game card products with its high-quality design, production and packaging, as well as rich and diverse entertainment, collection, interactivity, has won the favor of many card lovers and game fans.
This time, the cooperation between Card Game and "Dream Star" is based on the common understanding and pursuit of game IP derivatives between the two parties. As an emerging category of game IP derivatives, cards can not only meet the current young generation of consumers' pursuit of beautiful things and the spiritual demands of face-to-face social interaction, but also feed back cooperative IP and connect more consumers with their unique product features and channels. As a genuine family carnival mobile game, "Dream Star" also attaches great importance to the layout and development of IP derivatives, and from the beginning of research and development, it has begun to authorize and link with various well-known IPs to tap the potential value of IP and create a comprehensive game ecosystem. The cooperation concept between the two sides is highly compatible, and it also provides a strong guarantee for the development and promotion of card products.
It is reported that the card game and the "Yuan Dream Star" cooperation card product - "Yuan Dream Star" party collection card, will be launched in the near future, at that time, players will be able to buy this card product in the official channel of the card game, and scan the code in the card game's mini program to activate, get exclusive rewards in the game. In addition, the card game will also hold various online and offline activities with "Yuan Dream Star" to provide players with more opportunities to participate and communicate, and create a complete card ecosystem.
The cooperation between Card Game and "Dream Star" is an innovative attempt in the field of games and cards, and it is also a useful exploration of game IP derivatives. Through the carrier of cards, both parties can not only bring more entertainment and collection value to players, but also give more possibilities and extensibility to the game IP, so as to achieve a win-win situation for the game and the card. It is believed that in the future, there will be more cooperation and innovation between Card Game and "Dream Star", providing players with higher quality IP derivative products, so that more people can feel the charm of games and cards.