Guizhou's "Village BA", Zibo's barbecue, Tianjin's "Diving Uncle", Harbin's "Southern Friends...... In 2023, the national tourism industry will usher in a phased recovery, with governments at all levels frequently issuing policies to promote high-quality tourism development, and new cases of various phenomenal traffic breaking the circle frequently breaking out. In the face of this new trend, how should the tourism industry adapt and how to break the circle? has become a topic of concern and thinking for practitioners in scenic spots. On January 10, 2024, the leaders and members of the Northeast Tourist Attractions Alliance held the "Onlookers and Breaking the Circle - Seminar on the Coordinated Development Trend of Regional Scenic Spots" at the Puppet Manchurian Palace Museum.
Zhang Zhanduo, second-level inspector of Changchun Municipal Bureau of Culture, Radio, Television and Tourism, presided over the meeting
Huo Jianjun, Secretary-General of China Association of Tourist Attractions, delivered a speech
The conference was presided over by Zhang Zhanduo, the second-level inspector of the Changchun Municipal Bureau of Culture, Radio, Television and Tourism. Huo Jianjun, Secretary-General of the China Association of Tourist Attractions, introduced in his speech at the meeting that in 2024, the China Association of Tourist Attractions plans to organize the establishment of the "Working Committee for Regional Coordination and Cooperation of Scenic Spots" to deeply understand the new missions and tasks faced by the coordinated development of regional tourist attractions from the strategic height and long-term perspective of regional coordinated development, deepen communication and cooperation, and promote the optimal flow of factors.
Yao Jun, chairman of the China Association of Tourist Attractions, delivered a speech
Li Ziyang, director of the Consumption Upgrading Professional Committee of the China Association of Tourist Attractions, member of the Expert Committee of the China Association of Tourist Attractions, and chairman of Xi'an Zhaotai Cultural Development Co., Ltd., delivered a speech
Armani, founder of Guangzhou Tengtu short video, special guest of CCTV comprehensive channel, and cooperative mentor of Douyin Group, delivered a speech
At the meeting, the three speakers gave keynote speeches on "My Tourism, My Decision - Observation of China's Tourism Phenomenon in 2023", "Integrated Operation Solution for Cultural Tourism Consumption Upgrading" and "Short Video Empowering Cultural Tourism Scenic Spots", and proposed the importance of the correct use of self-media for the development of cultural tourism. At the same time, he also shared a lot of examples of scenic spots that are out of the circle, analyzing and summarizing how to formulate an integrated operation plan from the source to truly empower the scenic spots.
Salon Discussion (presided over by Wang Zhiqiang, Secretary of the Party Committee and President of the Puppet Manchurian Palace Museum, Meng Fantao, Secretary of the Party Committee of the Shenyang Palace Museum, Yang Weidong, Chairman of Dalian Laohutan Ocean Park, Zhao Penghui, Chairman of Changchun Lianhuashan Industrial Group, and Gao Dandan, Marketing Minister of Harbin Sun Island Scenic Area)
Subsequently, Wang Zhiqiang, Secretary of the Party Committee and President of the Puppet Manchurian Palace Museum, presided over the salon forum, and exchanged and discussed the development of the scenic spot in 2023 and the next step plan made by the scenic spot in the face of new challenges.
Group photo of the seminar
As China's first cross-provincial regional scenic spot cooperation organization, the Northeast Tourist Attractions Alliance has been committed to breaking geographical restrictions in a cluster way and attracting domestic and foreign markets with a larger scenic spot volume since its establishment ten years ago. In the future, the Northeast Tourist Attractions Alliance will keep pace with the times, continue to break through various barriers for scenic spots across the country, and show the new atmosphere of integrity, innovation and integrated development of the cultural tourism industry.
◆ Material source: The material comes from Changchun Evening News all-media reporter Kong Linghui and the Puppet Manchurian Palace Museum. The copyright belongs to the original author, if you have any copyright questions, please contact us, please indicate "Changchun Cultural Tourism" for reprinting this article.
◆ Editor of this issue: 秝秝
◆ Duty officer: catkins
◆ Editor: Lin Lin