On January 5th, Zhenning Rong Media Center (hereinafter referred to as "Zhenning Rong Media") and Zhenning high-quality agricultural products enterprises jointly held the "Zhenning Rong Media Agricultural Special Products New Year Gift Package" press conference was held in Zhenning Autonomous County, Anshun City, Guizhou Province, one red and one orange two color gift package outsourcing includes 13 kinds of Zhenning high-quality agricultural products such as passion fruit jerky, beef jerky, bobose, meat sausage, tiger skin elbow, spiced grilled chicken, etc., adding another "fire" to the increasingly lively New Year's goods market.
In recent years, in order to promote Zhenning and promote Zhenning's high-quality agricultural products, Zhenning Financial Media has spared no effort and made frequent moves, implemented a number of measures to promote the integrated development of media, and boosted the high-quality economic and social development of Zhenning.
Introverted tapping potential, "content is king" to promote high-quality products
"Four Seasons Red Oil Toon...... It can be harvested in all seasons and can be harvested continuously for more than ten years. At the beginning of December 2023, the TV video "Zhenning, Guizhou: Toon Harvests in Four Seasons and Eats the "Spring Flavor" in Midwinter" carefully produced by Zhenning Rong Media appeared on CCTV, making Zhenning's special agricultural product Four Seasons Red Oil Toon "out of the circle".
In October 2023, the short video "Fingerprints of the Earth" produced by Zhenning Rong Media with Zhenning Tea Mountain as the background won the "Guizhou Province Third Quarter Excellent Online Works Award", helping Zhenning "Jiang Longhong" win the gold medal in the "14th International Famous Tea Competition" competition, polishing the business card of Zhenning tea industry.
In order to drum up and cheer for the innovation and development achievements of outstanding enterprises in Zhenning, Zhenning Financial Media has set up columns such as "Entering the Enterprise to See Development" and "Me and My Enterprise", and has released more than 200 pictures, texts and short videos; At the same time, it undertakes the 2023 China Zhenning 2nd Bee Candy Plum Festival, the 60th anniversary of the establishment of Zhenning Autonomous County, and the 2023 Guizhou · In 2023, Zhenning's tourism revenue increased by 29.8% year-on-year, reaching 3.586 billion yuan.
Zhenning financial media focuses on the main responsibilities and main business and central work, adheres to the "content is king", fully relies on its own original high-quality content, and constantly taps the potential inward, and has launched a number of financial media products that are deeply loved by the masses, of which 3 TV news have been adopted by CCTV, which has brought huge traffic blessings to the development of Zhenning.
Horizontal collaboration to create a promotion line for special agricultural products
Zhenning has a lot of high-quality agricultural product resources, and how to boost the "Guizhou goods out of the mountain" is the most concerned issue of Zhenning Financial Media. In addition to producing high-quality video programs and enhancing product awareness with program communication, "horizontal collaboration" is the best choice for Zhenning Fusion Media.
In this regard, Zhenning Rong Media took the lead in establishing the Zhenning Rong Media E-commerce Alliance, launched the "Puxiang Excellent Products" e-commerce platform, adopted the online + offline synchronous sales model, and sold Zhenning bee sugar plums, dried passion fruits, and tea-based agricultural products, and cooperated with Douyin, Guizhou Radio and Television Station, Colorful Guizhou Net, Nanming District Rong Media Center and other media platforms to make efforts on platforms such as Douyin, Colorful Treasure, One Code Guizhou, Nanming Bao, and community group buying.
"Zhenning Bee Candy Plum is big, crispy, and tastes as sweet as honey, and whoever eats it will have good luck pestering you. "I like Zhenning Bee Candy Plum!" In order to promote Zhenning products, Zhenning Rong Media invited Internet big Vs from all over the world to enter Zhenning, cooperated to launch a series of promotional videos of Zhenning Bee Candy Plum, and cooperated with professional film and television companies to produce Zhenning Cherry and Zhenning Bee Candy Plum TVC regional public brand advertisements, with 30 million+ hits on the whole network.
At the same time, Zhenning Financial Media gave full play to the working mechanism of east-west cooperation and counterpart support and assistance, carried out the promotion activities of Zhenning's agricultural products, guided the active participation of local outstanding enterprises, and organized Zhenning's local enterprises to go to Guangzhou for offline promotion for 3 times, helping Zhenning's agricultural products to "go out of the mountains and into the bay". Since 2023, 15 local enterprises in Zhenning have entered the Greater Bay Area to carry out special agricultural product promotion activities, and 4 enterprises have reached cooperation intentions with foreign buyers to promote the sales of special agricultural products of more than 5.5 million yuan online and offline.
Vertically connected, to create new value with integrated services
"In the golden autumn of October, we ushered in the 20th National Congress of the Communist Party of China, the achievements of the past ten years are extraordinary, and the environment has also changed greatly...... At the end of 2022, a song "Rap 20th National Congress of the Communist Party of China" was swiped in the "circle of friends" of Zhenning people, with a novel rap form, a brisk and lively tune, and a strong sense of rhythm.
Zhenning financial media is connected to the "antenna" to connect the party's heart, and the "local atmosphere" is connected to warm the people's hearts, and Zhongju "joint force" joint service, always firmly grasp the correct public opinion orientation, adhere to serving the masses as the foundation, and timely reflect the voices and demands of the masses.
"Love trees, protect flowers and plants, and always be environmentally friendly...... invite the students of Zhenning No. 1 Middle School to sing Allegro, advocate the joint construction of a civilized city, set up the "Traditional Chinese Medicine Health Hall" and "Healthy Zhenning" columns, invite professional medical personnel to popularize health knowledge, timely release of recruitment information in terms of employment, and accurate and fast release of meteorological early warning information......
Focusing on the practical matters of people's livelihood, Zhenning Rong Media reflected the "big theme" with "small incisions", created a series of small videos of "Creating a Civilized City", excavated and reported the good people and good deeds around them, and moral models, drove the masses to strive to be advanced, guided the masses to establish a new style of civilization, and actively cooperated with the forces of multiple departments (units) in Zhenning Autonomous County to break the information island, form a strong work force, and jointly contribute to the economic and social development of the county and the improvement of people's livelihood and well-being.
"In 2024, we will adhere to the dual drive of cause and industry, economic and social benefits, and strive to achieve a virtuous cycle of publicity creating value, value supporting industry, and industry feeding back publicity, which not only improves its own hematopoietic function, but also helps enterprises promote products, and at the same time improves people's livelihood and well-being. Wang Yuanyong, director of the Zhenningrong Media Center, said.
Guizhou Daily Tianyan News reporter Yuan Qinglei
Edited by Zhou Qiang
Second Instance Chen Guixuan
Third trial Nie Na