Have you noticed such a phenomenon: in the past, many Chinese were obsessed with foreign travel, and felt that traveling abroad was particularly high, and if you buy some luxury goods, it is even more worth showing off. But in recent years, this frenzy has gradually cooled down. Not to mention the distant Europe, let's talk about the near, people in visa-free countries are not so active.
China and Thailand have been permanently exempt from visas since March, with a maximum stay of 31 days, which is also to stimulate overseas travel consumption, but it is still unknown whether they can generate the goal of 730 billion yuan this year. Therefore, even foreign media wonder why Chinese, who have always been generous and keen on traveling abroad, rarely go abroad?
First of all, the cost of travel is high. The cost of outbound travel is relatively high, including direct expenses such as airfare, accommodation, food, shopping, and indirect costs such as visas, insurance, and exchange rates. The cost of outbound travel is often much higher than that of domestic travel, which discourages some Chinese tourists.
Second, the security risk is high. In addition to the risks of epidemic prevention and control, the political, social, legal, and cultural risks abroad are also worrying. In recent years, the security situation in some countries and regions has been unstable, and terrorist attacks, robberies and other incidents have occurred from time to time, which is a hidden danger for Chinese tourists. These safety issues have become one of the important reasons why many Chinese tourists choose to travel domestically.
In addition, the difference in convenience is also a factor in the fact that Chinese tourists do not choose to travel abroad. From visa processing, flight selection, to the convenience of communication, to the convenience of language, habits, services, etc., domestic travel is often more convenient than outbound travel. Compared with the complicated visa process and language barriers, Chinese tourists prefer to choose convenient and fast domestic travel, which has become one of the reasons why they no longer travel abroad.
Finally, a significant change is that people are no longer keen on luxury purchases. In the past, traveling abroad was often closely linked to luxury purchases. However, with the rise of domestic e-commerce platforms, people can buy a variety of luxury goods in China, which makes some Chinese tourists less motivated to shop abroad. Compared with the past, overseas travel is no longer the only way to buy luxury goods, so Chinese tourists' shopping appetite is gradually shifting to China.
At the same time, the trend of Chinese tourists not traveling abroad is also influenced by the following factors:
1. The rise of the domestic tourism market: The continuous improvement of domestic tourist attractions and service quality has provided tourists with better choices. Domestic tourism resources are rich and diverse, which can meet the needs of different tourists. In addition, the rapid development of China's economy, people's income levels are also rising, and the domestic market is expanding, making the domestic tourism industry boom.
2. Changes in consumption habits: In the past, Chinese tourists paid more attention to shopping and luxury consumption, but now more and more people are paying attention to experiential travel, and are more looking forward to experiencing local culture, exploring natural beauty, and tasting authentic food through travel. Domestic destinations offer more opportunities to meet these needs, and domestic travel is more convenient and faster, with no visa requirements and simple language communication, making it easier for people to travel short or long distances.
Overall, the trend of Chinese tourists not traveling abroad is a new change in the development of the global tourism market, and it is also a more rational and diversified choice for Chinese tourists.
Whether traveling abroad or domestically, it has its own unique attractions and opportunities. We look forward to more wonderful travel experiences for Chinese tourists, and at the same time make greater contributions to the development of domestic tourism.
Of course, this does not mean that Chinese tourists have completely given up on foreign travel, but they are more rational in choosing their travel destinations and pay more attention to their own safety and economic benefits. As the times change, the proportion of Chinese tourists choosing domestic and outbound travel will also change, which is a trend worth paying attention to.