Recently, two pieces of news have sparked heated discussions in the logistics industry, one is that Cainiao Group and China Garment Science and Technology Innovation Research Institute jointly released the "RFID Application Report in the FMCG Industry" (hereinafter referred to as the "Report"), and the other is that McDonald's China Cainiao Group and McDonald's China signed a strategic cooperation agreement on supply chain digital construction, which will further promote the implementation of RFID solutions in the McDonald's supply chain. If the former is a summary of the rising trend of RFID technology in China's FMCG industry, then the latter verifies that Cainiao has mastered mature solutions based on RFID technology.
First of all, let's take a brief look at RFID technology. Application in the FMCG industry and changes to supply chain management. According to the content of the report, RFID technology is a non-contact automatic identification technology, which uses radio frequency to achieve two-way transmission of data to achieve the purpose of target identification and data exchange, which can improve the efficiency of goods inventory and warehousing handover, and realize the transparency and traceability of the whole link of the supply chain. The biggest difficulty of this technology is that it is not easy to be commercialized on a large scale, and it is susceptible to the influence of metals and liquids, resulting in unstable recognition accuracy, but with the breakthrough of rookies in the research and application of RFID technology, the digitalization of the supply chain in multiple industries has been accelerated.
Secondly, let's take a look at the advantages of RFID technology after the completion of rookie technology research. According to the report, the advantages of rookie RFID technology lie in its non-contact identification, batch identification and fast operation, large data capacity, strong anti-interference ability, and can achieve accurate tracking and tracing of products. For example, after providing RFID-based end-to-end solutions for some food industry customers, Cainiao has enabled customers to realize full-link data collection and traceability from the production plant to the general warehouse, sub-warehouse, and distributor, which has greatly improved the operation efficiency and inspection efficiency, prevented dealers from channeling goods, and enhanced the brand effect. In addition, in the field of footwear and apparel, Cainiao RFID can help enterprises enhance the visibility and coordination of the supply chain, obtain relevant data related to market changes in a timely manner, quickly respond to market demand, improve logistics efficiency, and reduce operating costs.
Finally, the report predicts that with the advancement and maturity of technology, more enterprises in the FMCG industry will be able to enjoy the convenience brought by RFID technology, so as to improve the timeliness of the supply chain, realize online and offline integrated digital supply chain management, and can combine big data collection for sales forecasting, and increase sales opportunities for enterprises.
In the future, RFID technology will also be popularized in logistics, electric power, medical and other industries, providing more possibilities for the digitalization of supply chains in various industries.