Source: Photo.com
On January 10, the 2023 online literature model writer "Twelve Heavenly Kings" was released. It is reported that the "Twelve Heavenly Kings" is a list of the online literature industry, which aims to select the annual rookie in the online literature industry, and many well-known online writers originate from the list.
After the release of "The Twelve Heavenly Kings", a hot search entry for a #00 online writer who was exposed to an annual income of one million # immediately sparked heated discussions. According to Southern Metropolis Daily, Ji Yueren, the author of "Xuanjian Immortal Clan", is a post-00s student who is still a senior this year and graduated from the Department of Public Administration. "Xuanjian Immortal Clan" is his first online novel, which has been serialized since October 2022, and has not yet been completed, with a total of more than 1.69 million words updated.
Some netizens broke the news that this online article with a million manuscript fees is the boy's first online work, and analyzed that the guarantee can bring millions of income. In addition, industry insiders said that "according to the subscription, the manuscript fee should be (annual income of one million)." ”
However, according to the Red Star News report, another online literature industry insider believes that Ji Yueren's manuscript fee should be more than one million. He pointed out that the income of online writers is not only the manuscript fee, but also the income structure is relatively complex, including basic manuscript fees, various subsidies and rewards, reader rewards, income from channel distribution and copyright income. In addition to the basic "million remuneration", if you count the copyright fee, the platform's "full attendance subsidy", etc., there will be a higher income.
In recent years, online writers have become one of the popular professions among young people. In the past two years, the proportion of newly registered writers born after 00 is as high as 60%. Experts point out that writing online freely and with a high income, whether part-time or full-time, is an option worth trying.
The development status of the online literature industry in mainland China
The market size of the online literature industry in mainland China has developed steadily, and the market size has further increased to 26.81 billion yuan under the coexistence of free reading mode and paid reading. However, on the whole, the growth rate of the mainland and online literature market tends to be flat.
In terms of the number of users, according to CNNIC data, the number of online literature users in mainland China is 460 million, accounting for 46.5% of the scale of Chinese netizens (989 million). However, in recent years, the scale of mainland online literature users and mobile online literature users has grown little since 2018, and the user market is saturated.
Strengthened business monetization capabilities
Taking a leading platform as an example, the payment rate of its domestic works and the proportion of the number of people selected in the popularity list are higher than those of overseas original works. The overseas market, which has great commercial realization value, has also injected a strong impetus into the overseas expansion of mainland online literature.
Readers of online literature are generally younger
According to the "2019 Online Literature Development Report" released by the Chinese Academy of Social Sciences, among the active users of online literature in 2019, post-95 readers accounted for 54.5%; Among the paying users, the post-90s generation has accounted for more than 66% of the total number of users, which shows that the online literature reader group shows a more obvious iteration, and the readers are generally younger, fans, and more willing to pay.
Li Wei, a professor at the School of Literature of Nanjing Normal University, said that in 2023, the online literature scene will still show new vitality and vitality, presenting new trends such as new "national tide" writing, diversification of realistic theme creation, integrated development of IP, and IP "going overseas" boom.
Li Hong, deputy secretary-general of the China Audio-video and Digital Publishing Association, said that as an important source of content, online literature has driven the development of downstream industries such as physical publishing, audio, animation, film and television, games, and derivatives. In the context of online literature going overseas, the global industrial integration has become a significant trend in the development of online literature, and the global IP ecology has begun to take shape.
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