As one of the largest Internet companies in China, ByteDance has been constantly exploring and innovating, involving many fields and industries. Among them, the automotive industry is a hot topic that has attracted much attention, and there is also a huge market space. Recently, it was reported that ByteDance would split its company to become an independent company, which sparked speculation and discussion from the outside world.
Understand Chedi is an automotive information product, which was born out of today's headline car channel, incubated by the commercialization department of ByteDance, and launched an independent App in 2017. Covering content, tools, and communities, we are committed to providing users with authentic, professional automotive content and efficient car selection services. The most well-known project of Chedi is the professional evaluation system for the strength of automotive products, which has attracted the attention of the industry in the winter test of new energy vehicles in 2023. In addition, Chedi also provides a wealth of car information, videos, pictures, Q&A and other functions.
On the evening of January 10, 2024, in response to the matter of "Understanding Chedi will become an independent company", ByteDance confirmed that the registration and establishment of an independent company was based on the needs of normal business development. According to some media, ByteDance is moving the relevant employees of Knowing Chedi to a newly established wholly-owned subsidiary, and the legal representative is the person in charge of the strategy of Knowing Chedi, and a small number of employees who originally belonged to ByteDance will take the lead in transferring the labor relationship to the new company around the end of January. In the future, Chedi will have an independent office location.
From the current point of view, the establishment of a new company may be for listing, or to find partners, to introduce external shareholders, or to independent accounting, reduce costs and increase efficiency. It is understood that ByteDance has discussed the spin-off of Chedi and listed it, but there is no clear timeline.
However, before the news of this split broke, there was no plan or willingness for ByteDance to enter the field of automobile manufacturing. On the contrary, in the past few years, ByteDance has paid more attention to the automotive aftermarket, and promoted its influence in this field through authorized store cooperation, offline car maintenance services, etc.
No matter how you look at it, understanding the spin-off of Chedi means that this product has "successfully broken the circle" internally and has the ability to take charge of itself. The above is all the content of this article, if you like this article, welcome to like and collect and follow~