In order to further improve its brand value and market influence, CCTV is not only engaged in the production of TV programs and evening parties, but also in awards parties, large-scale cultural and entertainment activities, etc., and the production of the annual TV drama ceremony is based on this direction.
With the help of its own brand effect, the excellent film and television drama works broadcast by CCTV comprehensive channel and TV drama channel can always be recognized by market audiences, and the actors in the entertainment industry are invited to participate in the annual TV drama ceremony, which is conducive to the development of CCTV's own value and improve its own popularity.
Although the gold content of the ceremony cannot be compared with other galas, CCTV's appeal still invited a group of actors with both strength and popularity to participate in the production, including Xiao Zhan, Huang Xiaoming, Li Zefeng, Tang Yan, Ma Yili, etc.
The participation of these actors makes the CCTV TV drama annual ceremony look forward to the audience before it starts, and on the basis of the popularity, the audience is looking forward to the quality of the final presentation of the ceremony, and the performance of these guests at the ceremony.
On the one hand, the appearance of the host can ensure the smooth progress of the party process, and on the other hand, it can improve the interest of the party itself through the interaction with the guests, and increase the audience's discussion of the party.
For CCTV, it is not difficult to choose an excellent host, but it may take some effort to choose a host who is suitable for hosting the awards ceremony.
In the end, in the host lineup arranged by CCTV, Sa Beining's appearance was expected, and of course, some hosts' choices were unexpected by the audience.
Let's talk about Sa Beining first, his hosting style is more relaxed, and at the same time he has a strong ability to react, with the help of his talent to speak, which makes Sa Beining particularly suitable for this type of evening event.
The only thing that worries the market is whether Sa Beining understands the works of these actors, and if there is no connection with the actors, the host's position on the stage will be particularly embarrassing.
In terms of partners, Ma Fanshu appeared next to Sa Beining and became a member of the host lineup of this party.
Obviously, her career development is on the rise, and even in a favorable position in the competition for the façade position, after cooperating with Ren Luyu to complete the Spring Festival Gala press conference, she will partner with Sa Beining, Ma Fanshu's market positioning is improving little by little.
Guo Ruotian, Feng Shuo, and Ji Xing, the three hosts, also participated in the recording of this party, compared with Ji Xing, who worked on the TV drama channel, the appearance of Guo Ruotian and Feng Shuo is still a little surprising, and it can only be said that it is in line with the general trend of CCTV reusing new faces.
In the case that the guest lineup and host lineup have been announced one after another, the quality of this TV drama awards ceremony is roughly analyzed, and it is generally worth looking forward to.
The guest lineup has market popularity, and there is also a façade like Sa Beining in the selection of the host to support the table and ensure the quality of the party, and the market is naturally optimistic about the final presentation of the content.
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