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Transparency
When the calendar turns to the first day of the lunar month, the top buzzword in the tourism circle is still the modern international metropolis in the northeast and the "Erbin" known as the "Little Paris of the East".
From the end of last year to today, it has been more than half a month since the "Erbin frenzy" and "high fever", and its popularity seems to be increasing unabated. Local travel agencies in Guangdong bluntly said that in the 2024 winter holiday and Spring Festival domestic travel, ice and snow tours in Northeast China, with Harbin as the focus, will still be a big hit.
The whirlwind continues to blow strongly, and the industry is optimistic about "Erbin"
How popular is Erbin? From the latest sets of data, we can get a glimpse of two or three.
According to the big data of air travel, from the opening of Harbin Ice and Snow World on December 18 last year to January 8 this year, the number of domestic civil aviation passengers to Harbin has exceeded 690,000, with an average daily passenger volume of more than 31,000, a year-on-year increase of 72%. The number of passenger flights to Harbin exceeded 4,700, with an average of nearly 220 flights per day, a year-on-year increase of 68%.
Fliggy data shows that in the past month, the number of bookings for route tours in Heilongjiang Province has increased by 270% year-on-year, and the number of hotel bookings in Shenyang has increased by nearly 200% year-on-year. Songhua Lake Ski Resort, Harbin Ice and Snow World, Northeast Tiger Forest Park, Tianding Mountain Ski Resort, and Songhua River Cableway have become the hottest tourist attractions in Northeast China.
Fliggy drove the pop-up bus "all the way north" into Harbin's Central Street
"It is expected that Harbin's tourism popularity will continue until the Spring Festival holiday. The latest 2024 Spring Festival travel trends released by Tongcheng Travel on the 11th are more straightforward: "seeing snow in the north" and "going south to avoid the cold" will run through the upcoming Spring Festival holiday. As the "popular fried chicken" of ice and snow tourism in 2024, Harbin has been promoted to the most popular tourist destination in China during the Spring Festival, and ice and snow tourism has become the most popular travel theme.
Not only Harbin, but also Mohe, Baishan, Yanji and other places in Northeast China have increased their holiday tourism popularity by more than 100% year-on-year, and ice and snow experience projects such as ice skating and skiing and various ice and snow sightseeing projects have been warmly welcomed......
Harbin radiates the three eastern provinces. Meituan data shows that during the New Year's Day holiday, tourism consumption orders in Jilin Province (including hotels, homestays, scenic spot tickets, transportation, etc.) increased by about 200% year-on-year, and after New Year's Day, the consumption enthusiasm driven by the "ice and snow fever" in Jilin Province continued, from January 1 to 5, Jilin Province's leisure and entertainment-related orders increased by 149% year-on-year, and the number of dine-in transaction orders increased by 132% year-on-year.
According to Dianping data, from January 1 to 5, the number of notes and comments with "Changbai Mountain" as the keyword increased by 215.5% compared with the same period last year, and the number of notes and comments with "Yanji barbecue" as the keyword increased by 160%......
Southern tourists "plant" Jilin Yanbian cuisine, and the local food and beverage consumption coupons are issued through the platform
According to information from multiple platforms such as Douyin and Dianping, as of now, the popularity of ice and snow tourism in Northeast China, represented by Harbin, is still at a high level, and data from Meituan and Ctrip show that the growth rate of ice and snow tourism-related orders will remain high for a period of time in the future...... The cyclone in Erbin will continue to blow strongly.
The southern market is happy to see the business opportunities of ice and snow tourism in the Northeast
"Erbin, you've changed after all...... An artificial moon appeared over Sophia's Church, frozen pears were cut and arranged, and a carpet was laid on the central street to build a "potato greenhouse" to protect against the cold and keep warm...... Behind a series of Erbin "out-of-the-circle operations" is the brand of Northeast Tourism with its unique winter experience and the enthusiastic service of Northeast people.
The high traffic and the good reputation praised by the whole network have undoubtedly made the industry see business opportunities. In fact, before the advent of Erbin's "pouring wealth", it is foreseen that ice and snow tourism will usher in a big outbreak after the comprehensive recovery of cultural tourism this winter, and tourism companies with a keen sense of smell have made preparations in advance from the supply side. In the second half of 2023, some travel agencies that used to operate tourism in southern destinations began to make full efforts to plan for northeast tourism.
"Everyone says that Hainan is the spiritual hometown of Northeast people, and we also came to Northeast China this year to 'start a business'!" According to Wang Jun, the person in charge, in the 2023 "Double 11" promotion, the flagship store of Orange Yi Travel Fliggy launched the Harbin Snow Township Yabuli 6-day pure play group for the first time, and the turnover of a single product exceeded one million yuan.
In fact, southern tourists have always been "big tourists" who go to the Northeast to experience ice and snow tours, and the market potential is huge. According to the data of air travel, since the opening of the Ice and Snow World, the top ten cities with the largest number of tourists to Harbin in recent years are: Beijing, Shanghai, Shenzhen, Hangzhou, Qingdao, Chengdu, Guangzhou, Zhengzhou, Changsha and Xi'an.
Golden Horse International Travel takes Guangdong tourists to enjoy the Northeast
Not only do they like ice and snow tours, but this southern tourist also has a more tricky time. The reporter observed that since last year, the tourism supply in Northeast China has shown an obvious trend of small groups, high-quality products and flexibility. According to Fliggy's staff, independent travel, small groups of about 6 people, and private groups have become the mainstream choices for Northeast travel, "2-3 day short-term in-depth tours to destinations such as Mohe Arctic Village and Snow Town are particularly popular. ”
Che Weijun, deputy general manager of Jinma International Travel Service, said in an interview with a reporter from Yangcheng Evening News that in this round of "Erbin out of the circle" ice and snow tourism boom, Guangdong tourists are quite positive, "Recently, I went to the north, Harbin, Mohe, Jilin, no matter which scenic spot, the largest number of people can be seen is our Guangdong tourists." Tourists in Guangdong are very enthusiastic about the popular tourist attractions in the area, and many will make a plan in advance, buying equipment and winter protection supplies. For them, it is more about the expectation of the Northeast tourist destination, and 'visiting Erbin' will be a great psychological satisfaction. ”
"Visiting Erbin" greatly meets the psychological expectations of Guangdong tourists
Che Weijun believes that domestic travel in the Northeast will still be a big hit during the 2024 winter holiday and Spring Festival, and all the schedules of the agency until the Spring Festival have basically been formed. From the product level, "Lao Guang" often wants to spend less time playing more ice and snow destinations in Northeast China, "Harbin + Mohe, Harbin + Snow Town + Yabuli, Changbai Mountain + Yanji, these three routes are the most popular this year. Che Weijun said.
Text | Reporter Liu Xingtong
Figures, video clips | Provided by the interviewee
Video Editing Reporter Liu Xingtong Intern Xiao Jiani