On January 9, the 2024 key planning seminar of China Central Radio and Television's large-scale health program "Healthy China" and the certificate awarding ceremony of the first batch of distinguished experts were held in Beijing. Hu Jinjun, deputy director of China Central Radio and Television, as well as heads of relevant departments such as the National Health Commission and the State Administration of Traditional Chinese Medicine, domestic medical institutions, experts, scholars, and business representatives attended the event.
△ Hu Jinjun, deputy director of China Central Radio and Television
Hu Jinjun said in his speech that "Healthy China" is a program carefully created by China Central Radio and Television Station to thoroughly implement the spirit of General Secretary Xi Jinping's series of important instructions on healthy China, which fills the gap of large-scale health financial media programs of the main station. The program has been launched for more than two months and has been widely recognized by all sectors of society. Next, with higher standards and better quality, the main station will strive to make "Healthy China" and other programs a benchmark for national health programs. First, it is necessary to vigorously disseminate the concept of a healthy China and provide strong public opinion support for the construction of a healthy China. Second, we should actively shape the image of a healthy China and strive to tell the international community about the healthy, beautiful and happy lifestyle of the Chinese. Third, we should devote ourselves to serving the whole process of people's health. Use the large-scale integration of "thought + art + technology" to make the communication effect more vivid and lively. Fourth, it is necessary to join forces to form a joint force. Strive to unite 100 leading medical institutions, 100 university research institutions, and 100 leading health enterprises this year to promote the close integration of production, education and research, and better serve people's health.
At the seminar, representatives from national health authorities, medical institutions, media and academia, and the health industry spoke one after another, and they fully affirmed the innovative efforts of the "Healthy China" column in showing the health concept of Chinese people to the world. They believe that the launch of the column is timely and reflects the responsibility of China Central Radio and Television as a national media. It is hoped that in the future, we can use the power of experts to carry out in-depth cooperation, and form a joint force in program topic selection, expert delivery, professional checking, publicity and promotion, etc., so as to show the world a three-dimensional and comprehensive healthy China.
At the event, certificates were also issued to the first batch of distinguished experts in the "Healthy China" column.
The first batch of specially appointed experts in the "Healthy China" column are: Xu Dixiong, President of the General Hospital of the Chinese People's Liberation Army; Zhang Xu, Academician of the Chinese Academy of Sciences and Director of the Department of Urology of the General Hospital of the Chinese People's Liberation Army; Qiao Jie, Academician of the Chinese Academy of Engineering and Executive Vice President of Peking University; Wang Jun, Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, Academician of the Chinese Academy of Engineering, and President of Peking University People's Hospital; Dong Jiahong, Academician of the Chinese Academy of Engineering and President of Beijing Tsinghua Changgung Hospital Affiliated to Tsinghua University; Ning Guang, President of Ruijin Hospital, Shanghai Jiao Tong University School of Medicine, Zhang Shuyang, President of Peking Union Medical College Hospital, Vice President of Guangzhou University of Chinese Medicine, Zhang Zhongde, President of Guangdong Provincial Hospital of Traditional Chinese Medicine, Zhu Jun, Secretary of the Party Committee of Peking University Cancer Hospital, Mao Ying, President of Huashan Hospital Affiliated to Fudan University, Yu Xianjun, President of Fudan University Cancer Hospital, Zhou Dengfeng, Vice President of Chinese People's Liberation Army General Hospital, Du Bin, Vice President of Peking Union Medical College Hospital, Zhang Hongjia, President of Beijing Anzhen Hospital Affiliated to Capital Medical University, Liu Qingquan, President of Beijing Hospital of Traditional Chinese Medicine Affiliated to Capital Medical University, Lei Guanghua, President of Xiangya Hospital of Central South University, Director of National Medical Center for Infectious Diseases, Zhang Wenhong, Director of the Department of Infectious Diseases, Huashan Hospital, Fudan University, Wang Hufeng, leader of the Healthy China Scientific Research Alliance and director of the Medical Reform Research Center of Chinese University, and Ren Mengshan, Dean of the Graduate School of Communication University of China.
The relevant persons in charge of the Chinese Global Program Center of China Central Radio and Television, the General Manager's Office and some enterprise representatives attended the event.
The "Healthy China" column will be launched on October 29, 2023, which breaks through the traditional model of health programs and is presented in the form of "TV + new media" integrated media programs. Among them, 60 minutes on the TV side were broadcast globally on CCTV-4 Asia, Europe and America channels, telling about the happy and beautiful lifestyle of Chinese through the four sections of "Healthy China Talk", "Healthy China Country", "Healthy China Tour" and "Healthy China Exercise Prescription"; 90 minutes of "Healthy Medical Points" on the new media side was broadcast on the "CCTV4" new media matrix to answer questions for netizens. Since the program was launched, it has been read and viewed nearly 2 billion times on the whole network.
Source: CCTV News of China Central Radio and Television