One of our company's favorite things to do at the end of the year is to use our annual report to swipe the screen in the chat box.
The heat of this event usually lasts from mid-December to the end of the year. People often do not affect each other, and it seems that they are just trying to show their level of music appreciation and Internet activity.
But everyone thought that it had passed New Year's Day, and a belated annual report of Xiaohongshu made the group lively again.
" October 31, 2023 You slept late and were still searching at 4:44 a.m. —
Get up at four o'clock to practice subject three.
As soon as this screenshot that seemed to come from the mentally handicapped bar was released, all the people in the group searched for their annual reports.
And the reference basis for this year's Xiaohongshu annual report is the "keyword" you searched for last year.
I have to say that if it weren't for Xiaohongshu's annual summary, we might not be able to remember the big and small things we experienced last year.
For example, the questions that these people in our company have searched for on Xiaohongshu include but are not limited to:
How to take off the concert bracelet, wardrobe design, how many degrees to save money by opening the floor heating at home, Hangzhou Sandun fishing spots, engagement rings, baby fever intermittent convulsions, GTi for twisted teeth shock absorption, how to use household oxygen cylinders, what to do if the XX projector screen flashes, how to save the cat in "Divinity: Original Sin 2"...
Almost every keyword can bring people back to a moment that was accidentally forgotten.
One of the annual search keywords for our designers is marriage.
In the past year, she searched for related words a total of 213 times, from candy to bouquets, all of which were referenced on Xiaohongshu.
Last year, most of the office went to her wedding, witnessing the lifelong event of the old couple who had been in the company for 5 years and finally came together, and everyone was drunk that day.
And now that I think about it, the preparations for this wedding may have been thanks to the brothers and sisters on Xiaohongshu, and there were many detours.
At the same time, more than 61 million people studied marriage together on Xiaohongshu last year, which makes people sigh at the magic of the Internet.
The search keyword represents a flash of thought at a certain point in the last year.
These memory fragments that make people smile after reading are easy to be covered up by work and study, but Xiaohongshu still remembers.
To put it bluntly, Xiaohongshu's annual report is like an "annual diary".
It is a book of our ordinary but worth remembering daily records, and at the end of the year, it is quite emotional to take it out and look at it.
Annual Search Personality MBTI
But when it comes to biodiversity, it depends on the fun of netizens.
For example, the first word someone searches for in 2023 is constipation, which means that they will face severe dredging work at the beginning of the year.
And what to do if you haven't gone to the toilet for three days, what to eat to have a quick laxative, and what to do if the toilet is blocked, which appears very frequently in the annual keywords of netizens.
It can be seen that a large part of the troubles of young people come from the things in the institute.
In addition to this, there is also insomnia.
Not only can you get a glimpse of the current situation of contemporary young people who are afraid of death and stay up all night.
You can also see the strange causes of insomnia for these people.
For example, what to do if your roommate snores, the boss calls in the middle of the night to explain work, and is woken up by a cat...
Even the following one is even more outrageous:
You can never guess what a college student in his early 20s will be searching for on the surface.
Just the bad reviewers brushed it, there are shit coffee is good, why the belly button is a little smelly, what are the swear words that play games without dirty words, and even, can you still believe in Buddhism after drinking...
All of the above makes me wonder about the mental state of these young people.
And the reason why Xiaohongshu can give birth to so many strange keywords and make people use them thousands of times a year is also very simple.
I have to admit that the things on this are so complete that they can be used as search engines.
No matter how remote the question is, you can basically find the answer as long as you search and try it.
For example, the above-mentioned "how to get the music festival bracelet", "how much gas is saved by the floor heating at home", etc., all people share their experience in solving them.
And if you only rely on asking people around you or looking for them on the Internet, it is actually difficult to find reliable solutions.
Last year, the worst convincing thing for the bad reviewer was that one of our colleagues saved up money to buy a brand-name bag, but he couldn't open the bag buckle after a few days.
At that time, none of the office masters could open it, mainly because the bag was too expensive and they were afraid of being damaged.
Just when everyone was at a loss, I went to Xiaohongshu to search for the same model and found that some people encountered the same situation.
Finally, according to the method in the comment area, quickly shake the lock left and right, and it will open after a while, which is amazing.
And then the people who searched for this question like her, there were only 6.
And this search also appeared in a colleague's report
Taking a step back, even if you don't find the answer to this question, you can post and ask it directly.
I understand that my brothers and sisters are never stingy with the "lessons of our predecessors", and will directly comment and reply to you.
And this post of yours has become the answer that others will search for in the future, and the cycle repeats.
Of course, you can search for answers to tricky questions, let alone worry about common questions.
You said that you are in IELTS, driving test, and further education, but you don't know how to prepare before the test?
Go to Xiaohongshu to search, from preview to review, to actual combat attention, all of them are sorted out clearly, and they are all the experience of people who have come over.
Cooking, fitness, decoration, Xiaobai's entry is also a package of teaching.
And no matter how detailed the demand is, there is always an answer waiting there after the search.
If you want to ask about social animal dinner, baby meals, or fat reduction meals, that can be arranged;
If you want to learn yoga, home fitness, and the correct use of fitness equipment, you can also arrange it;
If you want to decorate in a minimalist style, cream style, or Chinese modern style, continue to arrange.
The more you search, the more you will find that it is not just about providing answers.
In Xiaohongshu, search is an extension of the community atmosphere. Because of this, it provides solutions to more problems that do not have standard answers.
For example, sometimes it can help you in your life.
From parents and friends, to classmates and colleagues, to what to do at what age, there are people who will give you advice.
Some questions that everyone wants to ask, such as how to wish your mother for her birthday, how long to work before she is suitable for job hopping...
Nowadays, there are also people who remind young people to make brave choices and not to leave regrets in life.
Sometimes, it can also make you feel like you're not alone.
Like the current group of international students, they are gradually warming up in the Internet.
Search keywords about international students on Xiaohongshu, cooking abroad, Nottingham subletting, duty-free cars for international students, melon fields for international students... have unwittingly changed their lives.
Obviously, no one has met anyone, but with these, you can have a hot conversation in a foreign country, and you won't be scared at all.
Most importantly, sometimes search can lead to a new world.
In 2023, "Nüshu" has become one of the hot searches of Xiaohongshu.
It was learned that there was a script in the world that existed specifically for women, and this handwriting was a delicate font that began in the Han Dynasty and is also a precious glimpse of the vast treasure trove of Chinese culture.
But this font is on the verge of disappearing, and it is a niche within a niche.
However, it is only through continuous search that Nüshu is now known and remembered by more and more young people.
A problem or event that has been neglected by the society, just because of everyone's search, can appear thousands of comments and likes, and finally become a hot search that everyone pays attention to.
And before the gears of fate turned, it was probably just because of a few simple words typed into the search box.
Now, more and more people are relying on Xiaohongshu search.
The reason why this is so, I think, is because behind every search of Xiaohongshu are thousands of real people.
This kind of collision between thousands of miles away, but from all kinds of real people and real things, makes searching for this thing in Xiaohongshu greatly improve the efficiency of our lives.
It's completely different from the AI answers that are copied and pasted everywhere and donkey's lips are not at the horse's mouth, and it is not the kind of template answers that appear to be a panacea but rarely help in reality, but are truly relevant to our lives.
This makes searching on Xiaohongshu like asking someone to do something.
There are countless pictures, texts and videos summarized by those who witnessed it, and finally compiled into an encyclopedia of life written by everyone together. Behind it is not only the exchange of life experience, but also mutual trust.
Anyway, the answer is there, you just have to type in the question you want to search for.
I don't know what butterfly effect will be produced the next time I search on Xiaohongshu.
But I know that the search terms for 2024 will be very different from 2023.
Because of last year, I have solved a lot of problems.
As for this year, there are definitely more new things in life waiting for me to discover.