Huawei's new ultra-high-end brand, ULTIMATE DESIGN, has a deep understanding of the extraordinary through comprehensive and extreme product capabilities. In Huawei's view, it is not the ability to constantly abandon, deny, and persist in creating, but the courage to be serious, down-to-earth, diligent, and keep moving forward, and only through unremitting R&D, innovation, and the pursuit of perfection can we achieve extraordinary results.
As a new ultra-high-end brand, Huawei Extraordinary Master has successfully achieved the leap of high-end brand with its top-notch technological strength. As the culmination of Huawei's top aesthetics, craftsmanship and innovation, the Huawei Mate 60 RS Extraordinary Master, its first mobile phone product, has created a new chapter in Huawei's mobile phone technology and experience.
As early as the beginning of the release of the Huawei Mate 60 RS Extraordinary Master, it was quickly recognized by the market and users, with more than 2 million people participating in the pre-order period, and it was sold out again at the first sale, and even today it is still in a state of hard to find.
With the release of mobile phone sales data in the fourth quarter of 2023, many people are pleasantly surprised to find that in the domestic ultra-high-end market of more than 10,000 yuan, Huawei's market share is as high as 40%, and it has an unshakable high-end leader status. Obviously, these high-end users recognize the product power of Huawei mobile phones more. The reason why Huawei has achieved such remarkable results is closely related to its long-term commitment to technological innovation.
In fact, as early as a long time ago, Huawei showed its determination to further deploy the ultra-high-end market. Based on years of accumulation, creation and exploration in the field of mobile imaging, it has created its own imaging brand XMAGE through condensation and summarization, providing global consumers with a unique and extraordinary mobile imaging experience, and putting forward the concept of "brand is the qualitative change of technology accumulation". Subsequently, Huawei ended the cooperation with Porsche Design and released the Huawei Mate 60 RS brand and its first mobile phone product Huawei Mate 60 RS with a comprehensive and independent attitude, completing the magnificent transformation from Porsche Design to ULTIMATE DESIGN and ushering in a comprehensive upgrade of the brand.
From co-branded cooperation to independent advancement, behind the birth of Extraordinary Master is Huawei's absolute confidence in scientific and technological strength, as well as its determination and confidence to adhere to the road of independent high-end. With a keen insight into industry trends and user needs, Huawei has always adhered to technological innovation and technology accumulation, and has embarked on its own high-end development path in the no-man's land of technology.
In terms of extreme technology, Huawei released the world's first flagship 5G SoC chip, the Kirin 9000, created the first Huawei Mate 50 series that supports Kunlun glass and Beidou satellite messaging, and released the first Huawei Mate 60 series that integrates Tiantong satellite calling and two-way Beidou satellite messaging...... These are strong proofs of Huawei's continuous breakthroughs and industry leadership.
In terms of the ultimate ecological experience, HarmonyOS has the advantages of smooth, secure, intelligent interaction, and multi-device interconnection. According to statistics, more than 700 million devices have been connected to the HarmonyOS system, and more than 400 companies have developed based on HarmonyOS native applications. Developers and partners in 18 fields such as games, social communication, travel navigation, business office, travel and accommodation, etc., have launched comprehensive cooperation with HarmonyOS native applications, including the most commonly used DingTalk, Alipay, Meituan, Xiaohongshu, Himalaya, etc., have started the development of HarmonyOS native applications, and it is obvious that the HarmonyOS ecosystem is rapidly enriching and improving.
While Huawei's technologies and products are more innovative, the spiritual core of the Huawei brand has also been refined and sublimated. At the Huawei Mate40 mobile phone press conference, Huawei put forward the "Hu Yanglin Spirit", and at the Huawei Mate50 mobile phone press conference, Huawei deeply interpreted the "Kunlun Spirit", in the process of years of arduous innovation and exploration, Huawei fulfilled the promise of "together, you can" in 2020 through "practicing words with deeds", and in 2023, it put forward the ultimate brand spirit of "not born extraordinary, but dare to be extraordinary", completing the advance card position for the ultra-high-end market.
Dedication to far-reaching, the original intention can be learned. Huawei's time and experience have proven that "leading" is not just a slogan, but that "independence" is the first priority of innovation. Huawei has firmly established the product concept of "innovation is the first driving force", adhered to the road of independent high-end, and stepped from dream to reality step by step, stepping out of its own high-end road in the fiercely competitive market, truly reshaping the connotation of high-end, and firmly occupying the leading position of independent high-end brands. In the future, we might as well wait and see what surprises Huawei will bring through innovation and exploration.