Whether it's gorgeous diamonds, noble gold, or understated silver jewelry, each piece of jewelry carries a unique aesthetic and emotional value, and they are not only a symbol of fashion, but also a bond of love. There are many jewelry merchants in mainland China, which is better Cai Bai or Chow Tai Fook, and why is Cai Bai cheaper than Chow Tai Fook?
1. Which is better, Cai Bai or Chow Tai Fook
Cai Bai and Chow Tai Fook are on par in terms of overall strength, both are good brands, and which one to choose depends on your personal preferences and budget.
1. Brand awareness
Founded in 1929, Chow Tai Fook is one of Hong Kong's top four gold brands and one of the first major jewellers to enter China's second-, third- and fourth-tier cities.
Caibai Jewelry is a brand of Beijing Caishikou Department Store Co., Ltd., which is the largest and most complete gold jewelry franchise company in Beijing, and is also the first batch of "China Time-honored Brand" brands named by the Ministry of Commerce, which is deeply trusted by consumers.
2. Product style
Chow Tai Fook's wide range of products is fashionable and suitable for consumers of all ages, including pure gold jewellery, diamonds, gemstones, jade, South Sea pearls, Japanese cultured pearls, etc.
Caibai is mainly engaged in pure gold jewelry, ornaments, gold bars, platinum, diamonds, jade, white jade, etc., which will extend cultural innovation, so that jewelry as a carrier of emotional transmission, to convey the emotions between people.
3. Price
Due to its wide brand awareness, Chow Tai Fook will have a certain brand premium and the price is relatively high. The brand positioning of Caibai is "people's jewelry", so the price will be more close to the people.
How much is a gram of cabbage 100 gold
The price of Caibai gold today is 612 yuan per gram, and the above prices are updated on January 10, 2024.
| brand | products | Price | Updated |
| Caibai jewelry | The price of gold | 609 yuan/g | January 10, 2024 |
| Caibai jewelry | Pure gold price | 609 yuan/g | January 10, 2024 |
| Caibai jewelry | Pure gold 999 price | 612 yuan/gram | January 10, 2024 |
| Caibai jewelry | Jewelry gold bar price | 545 yuan/gram | January 10, 2024 |
| Caibai jewelry | The underlying gold price of the investment | 480.5 yuan/gram | January 10, 2024 |
| Caibai jewelry | PT950 platinum price | 358 yuan/gram | January 10, 2024 |
| Caibai jewelry | PT990 platinum price | 362 yuan/g | January 10, 2024 |
| Caibai jewelry | PT999 platinum price | 368 yuan/gram | January 10, 2024 |
2. Why is Caibai cheaper than Chow Tai Fook
The reasons why Caibai is cheaper than Chow Tai Fook are mainly due to differences in brand awareness, product positioning and cost.
1. Brand awareness
As a well-known jewelry brand in Hong Kong, Chow Tai Fook has a high reputation and reputation, so the brand premium is more, which leads to price increases. However, Caibai's popularity is not as good as that of Chow Tai Fook Guang, the added value of the brand will be lower, and the overall price will be cheaper.
2. Product positioning
Caibai's brand positioning is "people's jewelry", so it will pay more attention to the mass consumer market, and its products are suitable for consumers with limited budgets and relatively low prices.
3. Cost differences
Laibai jewelry has a lower cost in production, procurement, sales and other links, which allows them to sell jewelry at a lower price.