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CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

Zhongguancun Online News, on January 9, the 2024 International Consumer Electronics Show (CES 2024) was grandly opened in Las Vegas. The future life scenarios brought about by digital transformation intuitively demonstrate Qualcomm's deep accumulation in technology research and development and ecological construction, as well as its determination and strength to help the digital transformation of the global economy.

CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

In the automotive sector, Qualcomm offers a rich portfolio of automotive technologies covering all key automotive segments, and its technologies and products have been widely used and recognized.

CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

Snapdragon Digital Chassis continues its strong growth momentum with a complete portfolio of products that enable the next generation of generative AI, including digital cockpits, connected car technologies, connected services, advanced driver assistance and autonomous driving systems. A comprehensive automotive portfolio is optimized for vehicles, offering industry-leading features such as openness, programmability, versatility and high customization, as well as rich software or operating system support for mobility platforms at all levels.

CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

The Snapdragon Cockpit Platform delivers advanced features through enhanced graphics, multimedia, and AI capabilities that enable automakers to scale across vehicle tiers to create highly immersive, intuitive, and rich in-vehicle experiences that personalize every driver and passenger.

CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

During CES this week, Qualcomm Technologies will showcase the latest digital cockpit advancements at the Qualcomm booth with the Snapdragon Digital Chassis Concept, including the new Snapdragon Cockpit Experience Development Kit and Qualcomm's collaboration with a wide range of ecosystem partners.

CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

To date, more than 350 million vehicles have been equipped with Snapdragon digital chassis solutions. In China, the Snapdragon Digital Chassis has supported more than 40 Chinese auto brands to launch more than 100 models since 2021, and the multi-generation Snapdragon cockpit platform continues to empower Chinese automakers to refresh the "ceiling" of cockpit performance and experience. The Snapdragon Ride platform is supporting Chinese partners in accelerating their journey to an autonomous future.

A new era of AI has arrived, and edge-side generative AI will play a vital role in the cockpit revolution, ultimately providing drivers and passengers with powerful, efficient, private, safer, and more personalized edge-side experiences.

CES 2024 is a direct hit with Qualcomm Snapdragon to help drive an immersive and intelligent in-vehicle experience

Qualcomm is embracing a new era of automotive AI and leveraging industry-leading AI hardware and software solutions to help drive AI forward in the automotive field with the Snapdragon Digital Chassis Platform. The Snapdragon cockpit platform now has the capability to support generative AI. During the exhibition, Qualcomm's booth also showcased the wide application of traditional AI and generative AI in the automotive field, showing users a more differentiated smart travel experience.

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