Just last night, Dong Yuhui's personal account "Walking with Hui" started the first Douyin live broadcast.
In less than 4 hours, Dong Yuhui once again created a sales miracle!
The number of online video users far exceeded 10w+, and the number of likes reached an astonishing 1.24 billion, ranking first on the Douyin sales list, far exceeding the "Oriental Selection" live broadcast room.
Fans of "mother-in-law" from all over the country have sent congratulatory messages to celebrate Xiao Dong's opening!
This live broadcast is not only Dong Yuhui's debut with goods, but also the "reconciliation of the century" between him and Dongfang Selection.
So, what is the charm of this live broadcast that attracts national attention?
Is Dong Yuhui's success accidental or inevitable?
From the "small composition" turmoil that caused a storm in the city, to now "leaving" the live broadcast room of Dongfang Selection, Dong Yuhui's identity has successfully changed from an anchor to a decision-maker who has the right to speak.
Looking back at Dong Yuhui's life resume, it can be found that the seeds of his success have already been planted.
In 1993, Dong Yuhui was born in a peasant family in Shaanxi.
He was not the only child in the family, he had an older sister and a younger brother below.
The inside of the house is facing the loess with its back to the sky, and the conditions can be regarded as bitter.
When he reached the age of going to school, Dong Yuhui didn't even have a schoolbag for books, so he could only dig out a plastic bag from home.
But the hardships didn't stop him from improving, and he was always the hardest working guy in the class.
However, the educational conditions in rural areas are limited, and it was not until he entered junior high school that Dong Yuhui came into contact with the subject of English for the first time.
In the first exam, I gave this student a fatal blow - the penultimate place in English.
He didn't let this discourage, but learned from it and desperately chased after it.
In just one year, Dong Yuhui went from the first to the bottom of the class to the first in the positive number.
This level of intelligence, the top student is not enough to describe him!
After the high school entrance examination, Dong Yuhui was unexpectedly admitted to the best local high school and became "someone else's child" in the eyes of everyone.
Just graduated from university, Dong Yuhui officially became an English teacher at New Oriental after many screenings.
At that time, the education and training industry was booming, and with this shareholder wind, Dong Yuhui soon became the youngest "education and training supervisor" of Xi'an New Oriental.
In this process, Dong Yuhui never stopped moving forward.
Xi'an was not enough to support his dream, so he chose to go to Beijing, the headquarters of New Oriental.
But before Dong Yuhui could show his strength in the workplace, the "double reduction" policy was introduced.
The education and training industry has suffered a major blow, and all teachers are faced with the choice of quitting and staying.
Dong Yuhui, who stood at the fork in his life, chose to accompany his old club to get through.
"Teacher" and "anchor" were two completely different concepts before this, and no one could have imagined that these two complete professions would collide with a new spark in him!
Dong Yuhui and his team spent half a year preparing for the first live broadcast.
But the effect is not satisfactory, the number of people online is only in the single digits, including relatives and friends who have joined the crowd.
They adjusted while live broadcasting, and finally won the love of tens of millions of fans.
Dong Yuhui's style of bringing goods is unique, and his profound cultural accomplishment makes people sound like a spring breeze.
Many people were moved by his sincere way of bringing goods, and then they couldn't control their passion to place an order!
Dong Yuhui is closely bound to the "Oriental Selection Live Room" and has become a well-deserved number one anchor.
But his popularity soon attracted redness and jealousy, and Dong Yuhui was inexplicably "backstabbed".
What followed was the countless bumpy and familiar "small composition" turmoil, the dismissal of the CEO of New Oriental, the forced parking of the live broadcast room, the fall of New Oriental stocks, and so on......
Many netizens and industry insiders are upset about it, and many people suggest that he leave New Oriental and go it alone.
Dong Yuhui never imagined that he would one day become the focus of public opinion.
Although the turmoil was in full swing, he decided to stay.
He shows that he has opened his own personal account and personal studio.
Yu Minhong played the role of "turning the tide" in the whole thing, not only realizing the "de-Dong Yuhui" of the Dongfang selection live broadcast room, but also retaining Dong Yuhui's fans to the greatest extent.
If you like Dong Yuhui like this, you can go to his live broadcast room alone to place an order, and the money earned is still shared with Dongfang Selection.
In this way, the damage to New Oriental is minimized.
In addition, the company behind the live broadcast room of "Walking with Hui", its legal representative and executive director are Dong Yuhui.
Once such a public opinion crisis is not handled well, the entire New Oriental reputation will be ruined.
Dong Yuhui is no longer a simple anchor, but also a representative of positive social energy.
He encouraged countless rural children from poor backgrounds like him, and also made countless people who were deeply confused and poor see the meaning of hard work.