Whip Bull Shi reported on January 10 that yesterday evening, Dong Yuhui's independent Douyin account "Walking with Hui" officially premiered, and the number of online viewers soared to 100,000+ in less than half a minute after the broadcast, and then the live broadcast room won the first place on the Douyin popularity list and the hourly list.
At 19 o'clock in the evening of January 9th, Dong Yuhui and Yu Minhong both appeared in the live broadcast room of "Walking with Hui", Dong Yuhui briefly introduced the key section settings of "Walking with Hui", including cultural tourism, books, celebrity conversations, social welfare, etc., at present, it is planned to focus on books and agricultural products, and officially announced that the resident anchors are Chuanxi, Panpan, Peng Peng, An An, Hansen, Dong Dong, Xiaoxiao.
Yu Minhong said that at present, there are nearly 70 team members in the "Walking with Hui" team, and more personnel will be recruited in the future.
At the same time, some netizens found that the anchors of the "Walking with Hui" team are all anchors of Dongfang Selection's sub-accounts, and there are no new faces, Dong Yuhui responded in the live broadcast room, "Some of the anchors in the new live broadcast room took the initiative to invite Ying, and some of them were drawn by Dongfang Selection, and they are also partners of Dongfang Selection, and I hope both companies are good."
At 19:40, Dong Yuhui opened the first time with Hui to bring goods, the live broadcast is mainly based on the sales of agricultural products, but in addition to not selling Dongfang Selection's own products, most of the rest of the products coincide with the Dongfang Selection live broadcast room, almond milk, Northeast pine nuts, air-dried beef, walnuts, yogurt, canned yellow peaches, kiwifruit, mutton and other products are on the shelves of the small yellow car.
Subsequently, in the process of bringing the goods, Yu Minhong talked about the establishment of "Walking with Hui" and lamented that if it were not for the twists and turns of the "Little Composition" incident, Walking with Hui would not have been established so quickly. "I don't want that to happen until now."
The data of the premiere is excellent in all aspects
As of press time, Dong Yuhui's independent Douyin account "Walking with Hui" has 7.795 million followers and has received 10.001 million likes, and the main account of "Oriental Selection" has 31.486 million fans and 200 million likes.
According to the data of Sanyancha, "Walking with Hui" was broadcast live for nearly 4 hours yesterday, with sales of 133 million, the highest number of online users was 1.691 million, the total number of viewers was 54.3136 million, and the cumulative number of fans increased by 2.7557 million.
At the same time, related topics with Dong Yuhui and the "Walking with Hui" live broadcast room quickly appeared on the hot search list of Weibo and Douyin.
Weibo hot search list
Douyin hot search list
On the other hand, the main account of "Oriental Selection" started broadcasting data yesterday, with live broadcast sales of 31.9923 million yuan, and the highest number of simultaneous online users was 67,000.
Compared with the 133 million people sold in the live broadcast room of "Walking with Hui" in 4 hours and the nearly 1.7 million people online at the same time, the data of the two is far from the same.
In addition, the performance of other matrix numbers under Dongfang Selection was not outstanding yesterday, with sales of 137,400 to 3,810,800 yuan.
Oriental selection of self-operated numbers
Oriental selection of beautiful life
Selected Books from the East
It is worth mentioning that the share price of Oriental Selection rebounded yesterday and today, with a total market value of 30.293 billion Hong Kong dollars per share at 29.8 Hong Kong dollars per share, up 1.02%, and 29.5 Hong Kong dollars per share at yesterday's close, up 2.97%.
On December 22, with Hui (Beijing) Technology Co., Ltd. was established, with a registered capital of 10 million yuan, Dong Yuhui is the legal representative, executive director and manager, Yu Minhong is the supervisor, Sun Dongxu is the company's legal representative, shareholder information shows that the company is wholly owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd.
On December 26, the official account of Dong Yuhui's independent company Douyin was launched with Hui. In 14 days, the account "Walking with Hui" has increased from 0 to nearly 8 million fans. The account sold 133 million in the first broadcast, nearly 4 times the live broadcast data of Dongfang Selection, Dong Yuhui can be described as the "open male protagonist" in the cool article.
At present, Dong Yuhui and the live broadcast room of "Walking with Hui" have performed strongly, but the direction of the account has not yet been clarified.
To borrow a phrase from a netizen, being able to sell 100 million is enough to see the success of Dong Yuhui's personal IP, and I hope New Oriental will cherish it.