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The price of cherries "plunged", and the sales volume of the platform increased by 7 times

author:话匣子FM

The most eye-watering fruits of autumn and winter

It has to be the red and sweet cherries

However, the high price of fresh time

It's always prohibitive

But

Okay!

Recently, the reporter visited a farmer's market in Pudong New Area, and a number of fruit merchants learned that the price of cherries ushered in a sharp decline.

The price of cherries "plunged", and the sales volume of the platform increased by 7 times

Merchants said that when they were first listed in October, the retail price of JJJJ (commonly known as 4 hooks) cherries was 168 yuan a catty, and it has dropped to 58 yuan a catty in the past two days. Prices are expected to be basically stable in January, and may usher in a slight increase during the Spring Festival.

At present, the main forms of sales of cherries in the wholesale market include FCL sales, fixed price gift boxes, bulk weighing, etc., with J-level specifications and clear prices, ranging from 35 yuan a catty to 78 yuan a catty.

In the brand fruit store, the price of JJJJ cherries is slightly more expensive, with the price mostly 68 yuan to 78 yuan a catty. The owner of a fruit shop told reporters that the retail price was 128 yuan a pound when it was first listed a few months ago. The price of cherries varies slightly depending on the packaging format, with the promotional ones being sold in bulk being slightly cheaper, and the ones being beautifully packaged at a fixed price.

The price of cherries "plunged", and the sales volume of the platform increased by 7 times

In addition, as the price of cherries has gradually become more affordable, e-commerce platforms have also ushered in a sales peak.

Hema said that with the increasing stability of the quality of Chilean production areas, the arrival of cherries has gradually increased. Compared with the first week of January and the first week of December, the price of JJ (commonly known as 2 hooks) in the original box of cherries was reduced by 50%, the price of JJJ (commonly known as 3 hooks) in the original box of cherries decreased by more than 40%, and the sales of cherries increased by nearly 7 times. Hui Xingpeng, an expert in the development of Dingdong vegetables and fruits, said that in the past two weeks, a large number of cherries have been listed, and sales have increased by 70% compared with the previous month. The best-selling JJ (commonly known as 2 hook) size cherries sell 10,000 copies a day.

Price Changes

It mainly depends on supply and demand

Wang Yuan, an insider of a large domestic cherry dealer, told the first financial reporter that from the wholesale side, the main reason for the recent price change of cherries is because the recent arrival volume has increased significantly.

Wang Yuan said that the earliest batch of cherries were generally flown to China around mid-to-late October, when the wholesale price of 5kg was 2,000 yuan. Later, with the increase in supply, the mode of transportation was also changed to low-cost sea freight. In other words, from October to February, the price of cherries generally showed a downward trend. Generally, after the Lantern Festival, as the supply of cherries is nearing the end, if there are many goods and the quality is not good, it will be cheap, and if there are few goods, it will be expensive.

The price of cherries "plunged", and the sales volume of the platform increased by 7 times

Wang Yuan also revealed that sometimes shopping mall channels will retail cherries at prices lower than those in the wholesale market to achieve the purpose of promotion. In the later stage, the retail price will be gradually increased to make a profit.

Cherries are becoming more and more popular among consumers in mainland China. China is the world's largest importer of cherries, with an average annual growth rate of 20.4% over the past five years, with imports reaching 378,000 mt in the 2022/23 season (April 2022 to March 2023), the data showed. Ninety-seven percent of all cherries imported into China come from Chile.

High-end fruits are in price drops

The reporter's investigation found that in recent days, high-end fruits such as blueberries and red strawberries have seen varying degrees of price reduction.

According to Jimu News, in the Wuhan supermarket chain, the top strawberries are now sold at 32.9 yuan a catty. Some staff members said that the lowest price of Hongyan strawberries can be pressed to 29.9 yuan a catty, and the sales volume is growing rapidly. According to reports, Hongyan strawberries were sold for 59.9 yuan a pound when they were listed in early November, and after two months, they fell by a full 20 yuan, a drop of more than three percent.

Liu Cong, a buyer of various fruits in Hankou for many years, said, "The obvious price reduction of cherries and strawberries in January has often appeared in recent years, and the price reduction trend of high-end fruits is also becoming the norm." "Since about 2021, the price of cherries in winter has been "halved" for four consecutive years, and around the Spring Festival, it has become a real "home-style fruit".

This winter

Did you eat cherries?

Source: Yicai

Editor: Wang Zheyan

Editor in charge: Chen Min

The price of cherries "plunged", and the sales volume of the platform increased by 7 times

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