In the first quarter of 2022, there was a fierce "handover of soldiers" in the drama market. Dramas of various themes have been launched, among which "The World", which is mainly based on realistic themes, and "Home of the Heart", which is based on family and marriage, have attracted much attention. At the same time, suspense dramas have also shined and attracted widespread attention, especially "The Beginning", "Jiang Zhao Dawn" and "Crime Hunting Guide" are favored by the audience. And the high-profile suspense drama "Twinkle Twinkle Twinkle Star" has become a dark horse at the beginning of the year. These dramas have appeared on iQIYI's report card, which shows iQIYI's outstanding performance in the drama market. The key word in this year's Q1 drama market seems to be to improve quality and reduce quantity, and iQiyi has advantages in both quantity and quality. In terms of drama content, realistic themes and suspense themes have become popular in the market. As a phenomenal work, "The World" not only has high popularity online, but also frequently topped the hot search list on Weibo, which shows its great influence. This is a new article that I have rearranged based on the text you gave.
"Home of the Heart": In the past 8 years, the ratings of CCTV's golden dramas have broken 3, the Douban score has been stable at 8.1, and the hot search on Weibo has been 200 times. In addition, 80% of the female audience of "Home of the Heart" has become a highlight of the show. "Crime Hunting Guide" and "Twinkle Twinkle Twinkle Star", dark horses in suspense dramas: "Crime Hunting Guide" has a Douban score of 7.0, ranking TOP1 on the weekly list of the whole network's popularity index in the second week, and "Twinkle Twinkle Twinkle Star" broke the record of account-sharing dramas with 6928 content popularity and 77 million account-sharing box office. The success of the two suspense dramas fully demonstrates the audience's love for suspense themes. iQIYI's leading edge: The leading position lies in insisting on the creation of high-quality content on the basis of theme innovation. The audience's aesthetics tend to be diversified, and it is more difficult for "national explosions" to appear. The outstanding performance of these dramas fully demonstrates iQIYI's leading momentum in the drama market.
In the current environment, the reason why iQIYI can take the lead is because it has always adhered to the creation of high-quality content and met the audience's needs for diversified themes. iQIYI's latest dramas "The World" and "Home of the Heart" have become hot topics at the moment, these two national dramas have not only gained a high degree of popularity and reputation, but also deeply excavated realistic themes and attracted the resonance of the audience. "The World" is set in the Northeast and tells the story of three generations of the Zhou family for 50 years, showing a real picture of civilian life and touching the emotional resonance of the audience. "Home of the Heart" focuses on a large family in Shanghai, revealing the multiple aspects of modern life from the perspectives of two different women, which has aroused heated discussions among the audience on topics such as buying a house and housewives. Different from many reality dramas on the market, "The World" and "Home of the Heart" are both adapted from serious literature, showing a profound text connotation, which also shows iQIYI's unique vision and production strength when exploring realistic themes. In addition to these popular head content, iQIYI is also continuing to increase the number of vertical content, such as "Twinkle Twinkle Twinkle Star" and "Crime Hunting Guide" in the field of suspense dramas.
In the past few years, iQIYI has accumulated rich experience in the field of suspense dramas, and these two new dramas still continue to innovate and present a new audio-visual experience for the audience. In addition to breakthroughs and innovations in the content of dramas, iQIYI also has a rich content matrix and circle influence in the field of film and television. By constantly maintaining the standard of content and finding innovation, iQIYI is constantly leading the trend of the industry. At the same time, iQIYI is also actively exploring star resources, constantly deepening cooperation with stars, and bringing more high-quality film and television works to the audience. In the future, iQIYI will continue to devote itself to launching more high-quality film and television content, constantly expanding the boundaries of content, meeting the needs of different audience groups, and becoming a high-quality film and television platform that audiences can trust and look forward to. As a light comedy for the Chinese New Year, iQIYI's series of "Holiday Warm Ocean 2" has been warmly loved by the audience in Q1, and it is the second year to accompany the audience for the Spring Festival. In addition, iQIYI also has a brilliant performance in theater, launching the finale of the second season of the Misty Theater "Gold Rush", as well as the mystery of the Little Comedy Theater "Washe Jianghu" and "Doctor is Doctor Two Two", which were hotly discussed by the audience.
In addition, iQIYI's suspense drama "Crime Hunting Guide" uses a relatively rare original script, and the unit detective drama with the portraitist as the protagonist presents real characters and cases, and the warm and bright style is different from the platform's previous suspense dramas, which has been well received by the audience. Combined with the achievements of these works, it can be concluded that the collaborative layout of the two types of content has allowed the platform to find more possibilities. iQIYI is also continuing to practice the content strategy of "serialization of long dramas and theatrical drama of short dramas", thus consolidating its position in the market. In addition to the development of film and television dramas, as a representative of a platform, iQIYI is also constantly innovating, continuing to practice the content strategy of "serialization of long dramas and theatrical of short dramas", and is committed to bringing more high-quality content to the audience. What are the other dramas worth paying attention to in the next drama market this year?Take iQiyi as an example,Last year's release of a film list covering 260 new content was released at the Yuexiang Conference,Almost all of the above-mentioned Q1 outstanding dramas come from them,It can be seen that iQiyi's strong strength in the drama market。
In addition, as a leader in the industry, iQIYI continues to innovate, not only in terms of content, but also invisibly brings the audience a sense of ritual chasing dramas, and the label operation plays a role in accumulating track advantages and opening up the circle of audiences. In the long run, the tacit understanding between the platform and the audience will undoubtedly be deeper. In today's drama market, iQIYI has become the focus of attention with its serialized advantages and non-stop output of genre theater labels. In the future, we can expect iQIYI to bring more surprises and exciting content in the field of film and television dramas. iQIYI's high-quality dramas are constantly expanding the creative space of realistic themes, covering various social phenomena, groups and industries. In addition to the family life drama "Dear Child" and the timeless inspirational emotional drama "Basic Law of Genius", there are also "Mature Years", "All About Dr. Tang", "Dear Life" and "Long Live a Woman", which focus on the power of women, as well as works that show the style of contemporary heroes. In addition, "Feng Qi Longxi", adapted from Ma Boyong's novel of the same name, is also waiting to be launched and is highly anticipated. In terms of operation, theater is still the key direction of iQIYI.
With the end of "Gold Rush", the Fog Theater also ended in Q1. It is reported that the main creator and story style of the Misty Theater are more attractive, strengthening the attention of social topics, showing more emotional resonance, and no longer relying solely on suspense plots. In addition, the Little Comedy Theater will launch "Broken Things Elite", which focuses on the style of workplace comedy. And there is also an "X Theater" in the label matrix of the film list, which undoubtedly brings more new surprises to the audience. Overall, iQIYI made a good start in Q1, taking the lead in leading the industry to return to rationality and sticking to the original intention of content. The two national dramas set the tone for the high-quality route in 2022 and satisfied the audience. At the same time, it continues to broaden the creative space of realistic themes, and continues to deliver answers that satisfy the audience on the advantageous track. 【Star Information】Growth experience: I have worked hard in the entertainment industry for many years, experienced countless trials and experiences, and transformed from an immature teenager to a mature actor into a big star in the hearts of countless fans. Education and awards: Graduated from a famous university with a bachelor's degree, with excellent performance skills, he has won many important awards and nominations in the industry.
Personality characteristics: tenacious personality, not afraid of difficulties, serious and responsible for work, and positive love of life. Height and weight: 180cm tall, 70kg weight, beautiful appearance and healthy physique. Love gossip: There have always been scandals, but he is relatively low-key about his love life, has never made his relationship public and focuses on his acting career. Representative works: starring in many excellent film and television works, with superb acting skills and deeply rooted in the hearts of the people, he has moved the audience. Events on the hot search: It has become a hot search topic because of a public welfare activity, showing its enthusiastic public welfare side, and has been praised and concerned by all walks of life. In this era of competition, everyone is working hard to find their place. iQIYI's boutique dramas are not only entertainment, but also a reflection of real life. The actors continue to draw strength from their performances, interpret their roles with their hearts, and strive to present each work more realistically and warmly. This kind of perseverance and hard work cannot help but be admired.
In recent years, iQIYI's high-quality dramas have been highly sought after by audiences, many of which focus on women's power and family life, as well as dramas that show the style of contemporary heroes. Behind these wonderful works, there is such an actor who has gone through countless trials and experiences, and has transformed into a big star in the hearts of countless fans. As an excellent actor, he not only has a solid acting foundation, but also has a heart that loves public welfare. There was a public welfare activity that made him a hot search topic, showing his enthusiastic public welfare side, and was praised and concerned by all walks of life. On the screen, the characters he created are deeply rooted in the hearts of the people and move the audience. In addition to his career achievements, his personality is also in the spotlight. He has a tenacious character, takes his work seriously and responsibly, and loves life positively. Although there have been scandals, he has always kept a low profile about his love life and focused on his acting career. On the road of acting, he continued to work hard and adhere to his original intention, and he has won important awards and nominations in the industry. He is 180cm tall and weighs 70kg, so he has a beautiful appearance and a healthy physique.
But what is even more commendable is his acting skills and deep understanding of the role. He has starred in many excellent film and television works, and every performance is impressive. And the "Feng Qi Longxi" he is about to star in is even more anticipated. This drama will be another milestone work in his acting career, and it is also another attempt by him to interpret the role in depth. In these competitive times, we are all constantly striving to find our place. And he has won the love and respect of the audience with his own efforts and talents. He interprets each character with heart, making each work more realistic and warm. This spirit of perseverance and hard work is worthy of our deep thought and Xi.
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