"Flowers" is very popular, and brokerages are also "on the top": some play the nostalgic card, some do investment education, and some begin to look forward to the bull market

Reporter: Wang Haimin Editor: Zhao Yun

The hit TV series "Flowers" ushered in the finale yesterday. This is a hit TV series that has been rare in the past 10 years and is full of historical elements of the capital market, which has ignited the "memory killing" of many shareholders.

The real development process of A-shares in the early days is one of the main plots of the show, and with the soaring popularity of the series, the brokerage industry can't sit still.

The reporter noticed that several old brokerages in Shanghai that appeared in the film have recently played the nostalgic card; many brokerages who are outside the play are not willing to be lonely, some brokerages have taken advantage of the situation to start a series of investment education on the official account, and some brokerages have begun to imagine a round of bull market in the popular years of the TV series starring Hu Ge in history.

《繁花》激起券商“回忆杀”

With the popularity of "Flowers", Shanghai has recently set off a wave of nostalgia, and tourists from all walks of life have flocked to Huanghe Road, Shanghai's food street in the past, and the old houses on the Bund have also become a popular place for many tourists to check in.

In addition to the foreign trade war, the real development process of the early A-share market is another major theme of the play, and the whole play presents a large number of important elements of the early A-share market, such as the "old eight shares", stock subscription warrants, the first securities trading counter, the busy red vest of the exchange, etc., which evokes the initial memories of many shareholders and market participants from all walks of life.

is not only the audience who follows the drama every day, but recently, several major brokerages in Shanghai have also fallen into a nostalgic boom. The Wanguo Securities, Shenyin Securities, and Haitong Securities mentioned in the film are the three major securities firms in Shanghai in the early days, all of which have a glorious history.

Wanguo Securities was the first joint-stock securities company in China and was in the limelight in the early days of the A-share market; Shenyin Securities opened the first stock trading counter in the domestic capital market; as one of the first 10 securities companies established in China, Haitong Securities is the only veteran securities firm in the industry that has never changed its name.

Nowadays, Wanguo Securities and Shenyin Securities have become a thing of the past, but the traces left by the two brokerages in the capital market are still clear. The reporter noticed that Shen Wan Hongyuan, who inherited the mantle of Wanguo Securities and Shenyin Securities, has taken advantage of the momentum of "Flowers" in recent days to post on a number of its public accounts, such as the "No. 101 Xikang Road" business department where "Mr. Bao" had bought stocks in the film, which has become a popular material for the company's recent corporate publicity.

Screenshot from: WeChat Moments

The appearance of his own company in the play also aroused the enthusiasm of the employees of Shenwan Hongyuan and Haitong Securities to chase the drama, and they played the "memory killing" of the brokerage company "Flowers".

"I think of the Yellow River Road where I ate back then, I think of the 'Wanguo Securities, Securities Kingdom' that I listened to the teacher talk about at school, and I think of the Jialing Building, where the research institute is located, and a series of capital market history ...... witnessed by the securities company," a person from Shenwan Hongyuan Securities recently posted a sigh.

In addition to the above three real brokerages, there are also two fictional brokerages in the play, Nanguotou and Xiguotou. In the eyes of some viewers, these two seemingly fictitious brokerages can actually find real prototypes. Some analysts believe that Nanguo Investment may have mapped the Southern Securities of the year. In the play, the "strong president" who started the "stock market decisive battle" with "Mr. Bao" also made people vaguely see the shadow of a certain "securities godfather" who had dominated the domestic capital market.

The last "stock market decisive battle" between "Mr. Bao" and "Mr. Qiang" to blow up each other's positions is reminiscent of the thrilling duel between the long and short sides of the "3.27 Treasury Bond Incident" that year.

The first batch of black mouths in the A-share market appeared in the play

In addition to Shanghai brokers, some brokerages who are out of the play also do not want to miss the traffic.

Screenshot from: SDIC Securities Investment Education Base WeChat public account

In recent days, the WeChat public account of SDIC Securities Investment Education Base has launched a series of investor education content called "Flowers". Before the finale of "Flowers" was updated, the WeChat public account of SDIC Securities Investment Education Base released the last issue of this investment education series, "Case of Investor Education", which quoted the plot of the so-called "stock critic" recommended by the business department of a brokerage company in the play X, and bought a large number of shares.

After chasing the drama, the reporter found that the routine of the so-called "stock critics" in this plot is actually no different from the online "pig killing plate" that has been repeatedly banned in recent years, which can be called the first generation of black mouths in the A-share market.

Nowadays, although the main position of the black mouths has long since shifted from the bustling business department to the Internet, their purpose of luring investors through "illegal stock recommendation" has not changed substantially. In the above-mentioned "Cases of Investor Education", SDIC Securities Investment Education Base reminds investors to stay away from the trap of "illegal stock recommendation", "Illegal stock recommendation is a typical illegal securities and futures activity, and the behavior mode mainly includes online live stock recommendation, Weibo and WeChat stock recommendation, software stock recommendation, training stock recommendation, etc. According to the provisions of the Securities Law, the above-mentioned acts are suspected of illegal operation of securities business. ”

The "Baoying War" in the film originated from the first public M&A case in the A-share market, and the incident exposed the problems of non-standard information disclosure and over-proportional positions in the A-share market at that time. In addition, the collusion between the clothing company and the "strong president" in the film is also obviously suspected of violating the rules from the current perspective.

With the improvement of the rule of law in the capital market, the various chaos that existed in the early market is now facing high costs of violating the law. Especially in the "Bao Ying War", the behavior of "Mr. Qiang" and Li Li is also suspected of insider trading, although the two in the play have been investigated by the police, but they have not been punished as they should be, if such behavior is likely to be severely punished by the law today.

In the 30 years since the story of "Flowers", China's capital market has moved step by step from the era of the jungle to the right track. However, the ups and downs of the capital market have always tested the weakness of human nature, and the tragedy caused by some characters in the play because they could not withstand the temptation to blindly follow the trend in the stock market is still worthy of today's investors' vigilance.

Screenshot from: Jinyuan Securities WeChat public account

In addition to the thrilling battle between institutions and bookmakers 30 years ago, "Flowers" also truly recorded the prosperity of the A-share market in the early years.

Recently, there has been a metaphysical deduction of the relationship between the popularity of TV series starring Hu Ge and the trend of the A-share market in recent years. A few days ago, Jinyuan Securities issued a special article on its WeChat public account to analyze this, believing that the macro environment of the recent 2015 A-share bull market is actually similar to the current to a certain extent.

The article pointed out that "at present, the mainland's economy is experiencing a countercyclical impact, and the economic growth rate in 15 years has been significantly downgraded compared with 13 and 14 years, and the GDP in the fourth quarter of 15 years (constant prices) has not even maintained 7 (6.9%)." The above phenomenon also sparked a round of extensive discussion in the year, that is, whether economic fundamentals are a necessary condition for a bull market in stocks? The driving factors of the surge in the fourth quarter of '14 include many aspects such as reform bulls, loose liquidity, and the release of institutional allocation demand, all of which are familiar elements from investors who came over at that time. "In summary, the core elements that drove the A-share bull market in 14 and 15 years include new demand for policy guidance, loose liquidity under the cooperation of monetary policy, positive guidance of the regulator to the market, a sharp rise in risk appetite, the exit of the main force of institutions, the money-making effect to attract retail investors, and hot themes suitable for speculation. ”

National Business Daily