Visit the water flower market in the Canton Tower, watch the drone ignite the night sky of the New Year in Pazhou, enjoy a song in Haizhu Lake, and draw hundreds of thousands of yuan worth of new real estate coupons and a car online...... In order to allow the general public, tourists and "partners" to have a different Spring Festival in Haizhu District, Guangzhou, Haizhu District has prepared more than 200 activities from late January to late February.
Millennium Flower Continent, more than 200 activities for the New Year
On January 9, Haizhu District, Guangzhou City, announced the 2024 Spring Festival activity arrangement. Aoyi News learned from the press conference that the 2024 Spring Festival event in Haizhu District will be themed "Millennium Flower Continent, Xinxin Haizhu - Haizhu is Different for the New Year", and set up three venues in the east, west and central part, with a total of more than 200 series of activities, which will be held from January 26 to February 24 (Lantern Festival).
The main visual image of the event designed by the 2022 Beijing Winter Olympics mascot "Bingdundun" Guangmei design team was also released at the event site - a red "flower" character logo. Cao Xue, the head of the Guangmei design team, said in the elaboration of the design concept that the logo is composed of several elements, both like red lanterns and flower petals, and if you look closely, it is the word "flower" in calligraphy, symbolizing the natural and cultural beauty of Haizhu District, which is known as the "Millennium Flower Continent".
Eastern group: shorten the distance between enterprises and feel the flavor of Pazhou
According to Zhu Tai, Secretary of the Party Leadership Group and Director of the Haizhu District Culture, Radio, Television, Tourism and Sports Bureau, the three venues, among which the eastern part highlights scientific and technological innovation, the western part promotes the traditional cultural context, and the central part shows the integration of ecological green beauty and modern culture, business and tourism.
The eastern group is located in the Pazhou Artificial Intelligence and Digital Economy Pilot Zone. On January 26, 2024, the eastern group will launch the "first shot" of the New Year's flavor activity, and on the same day, the Canton Tower will be lit up, and hundreds of drones will slowly fly from Pazhou, forming a "flying dragon" shape in the air, lighting up the night sky of the Pearl River.
The main venue of the event, Haizhu Padai, will create a New Year's market for the public, inviting more than 30 representative enterprises in Pazhou to participate in the on-site stalls, showing the charm and trendy vitality of Pazhou's cultural and creative industries. There will also be New Year's customs activities such as weaving Chinese knots, making dumplings, rolling rice balls, and painting sugar paintings on site for citizens and friends to check in. The event will also invite industry experts and outstanding enterprises to work together to carry out art performances to show the spirit and style of Pazhou enterprises.
"In the first three quarters of 2023, the GDP of our Haizhu District increased by 8.3% year-on-year, sounding the main horn on the economic battlefield, which is the result of the hard work and hard work of the government and entrepreneurs. In this Spring Festival event, we will invite entrepreneurs to the stage to tell their stories with Pazhou, and express the determination and courage of the government and enterprises to fight for the economy together. Yu Lihui, Secretary of the Party Group and Director of the Pazhou Management Committee, said in an interview with a reporter from Aoyi News.
Western group: Xinghua Street, taking advantage of the flower market, looking for flower rhyme
Visiting the flower market is an indispensable program for the old Canton to celebrate the New Year. From February 6, 2024, the Binjiang Flower Market and Jiangnan Flower Market of the Western Group will present the historical heritage of the origin of "Henan" in Guangzhou Flower Market in multiple dimensions, allowing citizens and tourists to experience a different flower market in Haizhu on the eve of the Spring Festival.
Among them, the main venue of the Binjiang Flower Market is located in Binjiang West Road and Baogang Avenue, which is the only riverside flower market in Guangzhou, which is held from half past eight in the morning on February 6 to two o'clock in the morning on the 10th, with a scale of about 1,400 meters long, a total area of 43,400 square meters and 410 stalls.
The Jiangnan Flower Market branch venue is located on Jiangnan East Road, which will be held from February 3rd to 9th, with a scale of about 260 meters, a total area of 520 square meters, and 43 stalls. At that time, the New Year's market, costume parade, and ancient style catwalk will reproduce the grand scene of Henan flower market. The Bishui Yaoxi Game Area and the Flower Market Origin Check-in Point allow the public to experience the cultural heritage of the millennium Huazhou.
In addition to the main venue and branch venues, dozens of "New Year's flavor" activities were also organized in various streets and scenic spots of the western group. New Year's concerts, lantern festival riddles, public welfare intangible cultural heritage experiences and other activities continue to create a strong traditional New Year flavor in the western region.
Central group: enjoy 100 feasts and draw the car finale award
The central group takes the Canton Tower to Haizhu Wetland as the axis, covering one lake, one tower, two museums and three parks (Haizhu Wetland + Haizhu Lake, Canton Tower, Guangzhou Cultural Center, Guangzhou Art Museum, Haizhu Tongchuanghui, TIT Creative Park, Lingnan Creative Park) Seven major fields, with "a song of Huazhang reflecting Pearl Lake, two groups of market flowers in the middle of the stream, three elements of the dance spring tide, four-color national tide LIVE show, 100 feasts Yaozhong axis" as the five highlights, for the citizens and friends to present the Spring Festival cultural, business and tourism feast.
Among them, the Lantern Festival party will be held on the 14th and 15th Lantern Festival nights of the first lunar month (that is, February 23-24) for two consecutive nights, and the live broadcast of the party will also draw the grand finale awards such as house purchase discounts and cars.
During the Spring Festival, with the theme of flowers, New Year's flavor, intangible cultural heritage and national tide, a daytime market will be created in Haizhu Wetland to attract crowds in Huazhou, and a night market will gather fireworks for the people.
During the period, the Canton Tower will also hold a series of activities on the Pearl River with the theme of "Swimming in the Water Flower Market and Tasting the New Year's Flavor of Yangcheng", the Municipal Cultural Center will hold a large-scale activity to find the New Year's flavor of Guangfu in 2024, and the Municipal Art Museum will hold a number of art exhibitions with the theme of "Kapok Opens and Turns Red, Five Special Exhibitions and New Colors...... Hundreds of feasts are held to create a festive atmosphere.
Real estate discounts, car discounts...... Send out 10 million gift packs
Delivery discounts and stimulating consumption are also one of the highlights of this Spring Festival event in Haizhu District. It is understood that the 2024 New Year event in Haizhu District has raised New Year gift packages worth tens of millions, including real estate discounts, car discounts, home customization packages, hotel packages, scenic spot tickets, catering discounts, beauty products, New Year's consumer goods, etc. Through live broadcasts, party lotteries, etc., it will be sent to fans, tourists and citizens who pay attention to and participate in Haizhu New Year activities all over the world and across the country. The prizes of the lottery include suites of five-star hotels, air conditioning, nourishing and nutritious products, buffets, performance tickets and other thousands of gifts. The ultimate prize is 11 sets of coupons for new real estate for sale in Haizhu District, with a discount of 100,000-660,000 yuan and 1 GAC Trumpchi car.
Written by: Aoyi News reporter Lu Ruoqing