Recently, some netizens said that when they saw Hongxing Erke taking a stake in a beauty brand, they took it for granted that Hongxing Erke was going to enter the beauty industry.
But is this really the case? In this regard, the reporter found that this "Hongxing Erke" is not the other "Hongxing Erke", and the actual controller of the company that invests in the beauty brand is actually Wu Rongguang, the elder brother of Wu Rongzhao, president of the sports brand Hongxing Erke. Both brothers are surnamed "Wu", and the company is naturally called "Hongxing Erke", but the elder brother's company is "Hongxing Erke (Xiamen) Investment Management Co., Ltd."
The company controlled by Wu Rongzhao, the helmsman of the "Light of Domestic Products", is "Hongxing Erke (Xiamen) Industrial Co., Ltd.", which is the company to which Hongxing Erke, a professional footwear and clothing brand we usually pay attention to.
News truth: It has nothing to do with "Xiao Wu".
In fact, unlike many of the company relationships held by Brothers, the companies controlled and invested by Wu Rongguang and Wu Rongzhao are not related to each other in terms of operating business and equity relationship, and are completely independent of each other.
In other words, the elder brother Wu Rongguang and the younger brother Wu Rongzhao, although the companies of the two brothers are both called "Hongxing Erke", are actually two completely different companies.
In mid-2023, Wu Rongguang personally invested 80% in a company called "Duoying (Xiamen) Biotechnology", which has two subsidiaries, one of which is the beauty brand "Duoying (Xiamen) Beauty Co., Ltd."
If this netizen is more serious, he will see that "Investment Co., Ltd." and "Industrial Co., Ltd." are completely different positions.
This is the truth of the news that "Hongxing Erke has a stake in a beauty brand".
In fact, from the different development directions of Wu Rongzhao and Wu Rongguang, you can see the difference in the personalities of the two brothers, the elder brother is extroverted, so the elder brother Wu Rongguang chooses investment development, and Wu Rongzhao is introverted and likes to study products since he was a child, which is also his interest and love for products, so he continues to be persistent in the industry of Hongxing Erke.
Industry to serve the country: Hongxing Erke Wu Rongzhao's original intention is beyond doubt
Although it is an "oolong", it also shows that many consumers pay a lot of attention to the national brand Hongxing Erke, and it also shows that everyone recognizes and expects Wu Rongzhao, who focuses on industry.
Wu Rongzhao's original intention of serving the country through industry has never changed, he is a man and a down-to-earth shoemaker. In an interview, Wu Rongzhao recalled when he was a child and said, "My entire childhood was spent in a shoe factory, and I have been familiar with the hardships of my father's business since I was a child. My father's spirit of not being afraid of setbacks, striving for perfection, being responsible for products, and being honest with customers deeply affected me throughout my childhood, and the belief of "being the inheritor of the spirit of ingenuity" also took root in my heart like a seed, because of this, "ingenuity spirit" was later integrated into the corporate gene of Hongxing Erke. ”
In fact, it is not only the original intention of the ingenuity of doing business, but also the determination to take on the rise of domestic products and do business. This is the charm of Wu Rongzhao.
In recent years, whether it is the silent figure of public welfare donations, or the cooperation with the National Peking Opera Company, Henan Museum, Sanxingdui Museum, China Aerospace and other excellent cultural IPs, to carry out cross-border cooperation and co-creation, to make "Hualiu" into a "top stream", to create professional sports equipment suitable for Chinese people, including the popular carbon plate running shoes "dark horse" Zhijing series, the first park running shoes Odd Bullet 5.0, and also launched the "world's longest continuous cooling (27 °C) cotton T-shirt" officially certified by the world record. Born for the national movement", let the national brand stand on the world stage.
"Since starting my business, my original intention has never wavered, and I would like to thank this era for giving us the opportunity to start a business, so we should stick to our original intention, through our own continuous efforts, to be a practitioner of Hualiu, so that more Chinese people support domestic products. In his speeches on countless occasions, Wu Rongzhao has said such things, always focusing on consumer demand-oriented, scientific and technological innovation as the core, continuing to make efforts in brand, products and services, and continuing to build a conscience domestic brand with excellent quality, honest price and intimate service.
At the just-concluded conference on innovation and development "Jinjiang Experience" to promote the high-quality development of the private economy, Wu Rongzhao also solemnly released the initiative of "Dare to be the world, love to fight first, and promote the high-quality development of the private economy" together with a group of representatives of entrepreneurs in the real economy.
We have reason to believe that Wu Rongzhao, who called on consumers to "buy rationally" in the live broadcast room, has never changed. Looking back on the past two years, Hongxing Erke has made remarkable achievements in the new brand strategy upgrading, product research and development and commodity category layout, which also confirms its pragmatic and enterprising enterprise spirit, and looks forward to Hongxing Erke not forgetting its original intention on the road of industry, adhering to the strategy of "born for the national movement", and bringing more high-quality domestic sports products to the public!