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"Post-90s" Momo is a ceramic anchor in Jingdezhen, Jiangxi
She runs 6 live streaming accounts
The number of fans on the whole platform exceeded one million
Because the family has been making porcelain for generations, Momo grew up in a pile of ceramics since he was a child
After graduating from university, she returned to her hometown of Jingdezhen
Started selling porcelain from a stall
In recent years, she has seized the opportunity of Jingdezhen ceramics live broadcast to bring goods
It has achieved a leap from a stall to an annual revenue of 200 million yuan in the live broadcast room
Momo's live broadcast room doesn't just sell porcelain
It also popularized ceramic culture to fans and invited intangible cultural heritage inheritors to tell the story behind the ceramics
The abundant live broadcast content and unique sales methods have made her live broadcast room very popular
Momo has also become the top anchor in the "porcelain" industry of Jingdezhen's live broadcast belt
Only in Taoxichuan Cultural and Creative Block, Jingdezhen
There are more than 10,000 anchors like Momo who take the "ceramic live" express train
Last year they generated a total sales of about 7 billion yuan
The combination of ceramic culture and webcast
It has become a new growth point for innovation and entrepreneurship in the city
It has also further enhanced the influence of Chinese ceramic culture at home and abroad
Reporter: Wang Yihan, Cheng Di, Zhu Yunuo
Editor: Zhu Haochen
Xinhua News Agency to the outside
Xinhua News Agency Jiangxi Branch
Co-production