In this era of science and technology, the car is no longer just a transportation tool, it is the product of handshake between technology and life. On December 28th, Xiaomi cars were like a huge wave that swept the audience, shocking the birth of their first four-wheeled good toy - SU7. Now it's okay, the city is full of attention to the golden armor, whether this product can stir up a frenzy in the market, and how much it will sell, we have to figure it out.
First of all, let's break into the world of Xiaomi Automobile, a new journey led by Lei Jun's boss. Compared with other tech giants, Xiaomi does not follow the trend, they have embarked on the road of directly building cars, this decision is really different. Like an explorer stepping into an unknown wasteland, Xiaomi cars have opened up a new situation in the automotive world. Unlike Tesla and Wei Xiaoli, Xiaomi's move is really daring to fight.
But when it comes to whether SU7 can become "popular", it has to be analyzed from its product strength. At a technology carnival conference, Xiaomi Auto showed five core technologies developed by itself, including overall design, new energy technology, intelligent technology and so on. Lei Jun said that this is not only to show the big move of "Xiaomi to build a car", but also to give customers a gift package of super performance, forward-looking technology and ecological experience. This all-round leading product strength makes SU7 confident in the market.
On a global scale, there are not many examples of "IT/Internet giants" directly building cars, and Xiaomi's move is the first one. At the same time, the "Hongmeng Zhixing" ecological alliance advocated by Huawei, Baidu and Geely jointly build the "Jiyue" brand, and each big guy is stepping out of the unknown territory with different moves. The special thing about Xiaomi cars is that they not only have a huge "Xiaomi ecosystem", but also a group of die-hard fans called "rice noodles". This is not only a stand-alone car, but also a part of Xiaomi's larger ecosystem.
However, as the "pioneering work" of "Xiaomi's car", whether the product power of SU7 is good or not has become a question for many followers. In the article "Car Power", the product power is labeled as "fire is certain, and price will determine the degree of fire". This makes people think, no matter how powerful the technology is, will the price of the car become a stumbling block for the SU7 to gain a foothold in the market?
The pricing of products has always been a major problem in the automotive market. Before the press conference, there was a lot of speculation about the price of the SU7. However, Lei Jun said at the press conference: "SU7 is indeed a bit expensive. This statement immediately made everyone speculate. In the article on car power, the author boldly predicted the price of SU7, thinking that the entry-level version may be between 20-250,000 yuan, while the top-of-the-line version may be higher than 300,000 yuan, or even more than 350,000 yuan. This can't help but make people have many questions, but it also shows Xiaomi's confidence in its own products and accurate insight into the market.
From the overall design to the core of the product, the Xiaomi SU7 and the Zhijie S7 both present "Porsche elements", which is a similarity that is difficult to ignore between the two cars. This design style may be the pursuit of high performance and a sense of technology, or it may be the nostalgia of a luxury lifestyle. But the question is, whether the similarity of these two cars will affect the choice of consumers, which is still worth observing.
With the rapid development of technology, the automotive industry is also undergoing earth-shaking changes. The rise of Xiaomi cars not only allows people to see new possibilities, but also stimulates infinite reverie for the future. Whether the SU7 will become "hot" or not, and what the final price will be, is a puzzling question. Behind this, there is a common pursuit of science and technology, lifestyle and the future.
In general, the launch of Xiaomi Auto is the product of the deep integration of technology and the automotive field, and it is a challenge to the traditional automobile manufacturing model. Its uniqueness and strong ecosystem give it a strong market presence. However, success is not easy to achieve, product strength, pricing strategy, and market feedback will all be key factors affecting the future of Xiaomi Auto. On this road full of unknowns, Xiaomi Auto is writing its own legend.